Digital marketing and marketing types

kailaybabbu2 198 views 9 slides Jul 03, 2024
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About This Presentation

Digital marketing
Types of digital marketing
Seo types


Slide Content

Digital Marketring
By Aman

Digital Marketing
Digital marketing involves promoting products or services through digital channels
such as search engines, social media , email, and websites. Key components
include search engine optimization(SEO), content marketing, social media
marketing, pay-per-click advertising(PPC),email marketing, and analytics. The
goal is to reach and engage customers where they spend much of their time.

Types of Digital Marketing
There are several types of digital marketing:
1.SEO
2.Content Marketing
3.Social media marketing
4.Pay-per-click(PPC)
5.Email marketing
6.Affiliate Marketing

Search engine optimization(SEO)
Improving a website’s visibility in search engine results to attract organic traffic.
Types of SEO:
1.On-page SEO
2.Off-page SEO

Content Marketing
Creating and distributing valuable content to attract and engage a target
audience.The ultimate goal is to drive profitable customer action.

Social Media Marketing
Social media marketing involves using social media platforms to promote
products, services, or brands, engage with audiences, and drive traffic and sales.

Pay-Per-Click(PPC)

Pay-per-click(PPC) advertising is a digital marketing model in which advertisers
pay a fee each time one of their ads is clicked. It’s way of buying visites to your
site rather than attempting to earn those visits organically.

Email Marketing
Email marketing is a digital marketing strategy that involves sending emails to
prospects and and customers to promote products, services, or content, build
relationships, and drive engagement.

Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where business
reward affiliates for driving traffic or sales to their website through the affiliate’s
marketing efforts.