digital marketing by social media updated ppt .pptx

hii

1. ANURADHA ENGINEERING COLLEGE CHIKHLI Department Of computer science and engineering Seminar On Digital marketing by social media Guided By Dr P. S. Gawande Submitted By Tushar Gawande Pranav Patait Sanika Ingle Anand Tayade Pavan Borse

2. CONTENT Introduction to social media Marketing Importance of Social Media in Digital Marketing Key Social Media Platforms Social Media Marketing Strategies Introduction to influencer marketing Selecting the right influencers Benefits of influencer marketing Introduction to mobile marketing Meaning of mobile marketing Reasons mobile marketing is become more important Measuring Success Case Studies

3. Introduction to digital marketing by social media " In today's world, digital marketing is essential for businesses to reach their customers online. Social media, like Facebook, Instagram, and Twitter, has become a powerful tool in this process. It allows businesses to connect with people directly, share content, and promote their products or services in a way that’s engaging and interactive. In this seminar, we'll explore how social media is used in digital marketing, the key strategies involved, and how you can measure success. Let's dive in!

4. Importance of Social Media in Digital Marketing Social media is incredibly important in digital marketing because it helps businesses reach a large number of people quickly and easily. With billions of users on platforms like Facebook, Instagram, and Twitter, businesses can connect with their target audience directly. It’s cost-effective, allowing even small businesses to advertise and engage with customers without spending a lot of money. Social media also enables companies to interact with their audience, build relationships, and receive instant feedback, making it a powerful tool for growing a brand and driving sales

5. Key Social Media Platforms The data of of the most popular social media platform in social media (2024). Facebook 314 Million users Instagram 388 million users Twitter 68 million users Youtube 476 million users Linkdin 130 million users etc

6. Social Media Marketing Strategies A content strategy is about planning and creating the right content to engage your audience on social media. It involves deciding what types of content to post—like images, videos, or articles—and when to post them. Consistency is key; regular posting keeps your audience interested. The content should be relevant and valuable to your audience, reflecting your brand’s voice and goals. A well-thought-out content strategy helps attract followers, build trust, and drive engagement on social media.

7. Measuring Success Measuring success in social media marketing involves tracking key performance indicators (KPIs) like engagement (likes, comments, shares), reach (how many people see your posts), and conversion rates (how many people take action, like buying a product). By analyzing these metrics, you can see what’s working and what needs improvement. This helps you adjust your strategy to achieve better results and ensures that your social media efforts are contributing to your overall business goals .

8. Case Studies Case studies are real-life examples of how businesses have successfully used social media in their marketing. They show what strategies were used, how they were implemented, and the results achieved. For instance, a company might have run a viral campaign on Instagram that boosted their brand awareness and sales. By examining these examples, we can learn valuable lessons about what works well and apply those insights to our own social media marketing efforts. Case studies provide practical, proven strategies that can inspire and guide your own campaigns.

9. What is Influencer Marketing ? Influencer marketing is a strategy that involves collaborating with individuals who have a significant following on social media or other platforms to promote a brand, product, or service. These individuals, known as influencers, have the ability to impact their audience's purchasing decisions due to their credibility, expertise, or charisma Influencers: These can be celebrities, industry experts, or everyday individuals with a loyal following (micro or macro influencers).

10. Different Tires of Influencer Mega Influencer Macro Influencer Micro influencer Nano Influencer

11. Importance Influencer marketing is becoming more important because people trust recommendations from influencers more than traditional ads. With so many people on social media, influencers help brands reach specific groups of people in a more genuine and relatable way. Unlike regular ads, influencer content feels more personal and is often more engaging, leading to better results for brands. As traditional ads become less effective, influencer marketing offers a more authentic and powerful way to connect with audiences.

12. Benefits of influencer marketing More People Know Your Brand: Influencers help spread the word about your brand to their followers. Builds Trust: People trust influencers, so their recommendations make your brand more credible. Reaches the Right Audience: Influencers connect you with the specific group of people you want to reach. Increases Engagement: Influencer content often gets more likes, comments, and shares, boosting your brand’s visibility. Creates Great Content: Influencers make appealing content that you can also use for your own marketing. Cost-Effective: It often costs less than traditional ads and can give better results. Boosts Website Traffic: Influencers can drive more visitors to your website, helping with search rankings too.

13. Selecting the right influencers Match Your Audience: Choose influencers whose followers are the people you want to reach. Check Engagement: Look for influencers who get a lot of likes, comments, and shares—not just a big follower count. Align with Your Brand: Pick influencers who share similar values and style with your brand Verify Authenticity: Make sure the influencer has real followers and genuine content, not fake or bought engagement. Review Past Work: Look at their previous collaborations to see if they’ve been effective in promoting other brands.

14. Types of Influencer Campaigns Sponsored Posts: Influencers create content featuring your product and share it with their followers. Product Reviews/Unboxings: Influencers try out your product and give their honest opinion, often showing it off in videos or posts. Giveaways/Contests: Influencers run a contest where their followers can win your product, helping to increase engagement Brand Ambassadorships: Long-term partnerships where influencers regularly promote your brand over a period of time. Affiliate Marketing: Influencers promote your products and earn a commission for each sale made through a special link or code they share.

15. Creating Effective Influencer Marketing Strategies Set Clear Goals: Decide what you want to achieve, like more brand awareness, sales, or engagement. Know Your Audience: Understand who you want to reach and choose influencers who connect with that group. Pick the Right Influencers: Select influencers whose values match your brand and who have genuine engagement. Provide Guidelines: Give influencers direction on your brand message but allow them creative freedom to keep it authentic. Set a Budget: Plan how much you’ll spend on influencers based on their reach and impact. Build Relationships: Maintain good relationships with influencers for potential future collaborations.

16. Introduction to mobile marketing Mobile marketing has become the most important marketing strategy.It is an instant and direct channel that company can communicate with its audience anytime and everywhere

17. Meaning of mobile marketing The Mobile Marketing refers to the marketing activities undertaken to reach the consumers directly via mobile phones, connected to a ubiquitous network, to which the consumers are frequently connected

18. Reasons mobile marketing is become more important Time Spent On Mobile Devices Is Increasing Mobile Commerce And Mobile Marketing Go Hand-In-Hand SMS Open Rates Are Higher Than Email Mobile Marketing Reaches A Broader Market Work as a Direct Marketing Channel

19. Build and Design Mobile- Friendly Websites Ensure Messaging Fatigue Doesn't Set in Make use of Social media apps Emphasize Relationships Not Transactions Optimize Your Marketing Emails Mobile advertising Mobile wallets

20. Reference www.google.com www.wikipedia.com www.studymafia.org

21. THANK YOU !