Introduction Also called online marketing Is the promotion of brands to connect with potential customers using the forms of digital communication. Includes email, social media, web-based advertising and multimedia messages as a marketing channel
History of digital marketing In the world over 170 million people use Social Media every professional is excepted to be familiar with the tenets of Digital Marketing. Digital marketing is the promotion of products over the internet or any form of Electronic Media
Nature of work In charge of all the digital channels Derives brand awareness and generate leads. Development of the overall content strategy for an enterprise as well as for marketing campaigns
Working conditions Expected to work in regular hours , long hours and may be required to work overtime. Regular working usually 45 hours a week
Eligibility Must have completed 10+2 Examination with aggregate of 50% from recognized board Graduation Digital Marketing courses (UGS/AICTE/DEC/AIU etc) Must have 2 year work experience
Skills required Marketing Analytics Social Media Marketing Social Media Advertising
Employment opportunities Digital marketing manager Search engine optimizer Social media marketer Content marketer Email marketer SEM specialist AR-VR Devloper SEO specialists for voice assistants Automation expert Data analyst
List of institutes IIDE (Indian Institute of Digital Education) DMTI (Digital Multi Track Interface) Freelancers Academy NIDM (National Institute of Disaster Management) Techstack Simplilearn Optron Academy
Remuneration Average Annual Remuneration is: 6 lakhs per annum (in INR)