Digital Marketing career, hyderabad,madhapur,

bharathiboddu8 8 views 7 slides Jul 10, 2024
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About This Presentation

Welcome to the premier Digital Marketing Training Institute in Hyderabad. We are proud to provide the most comprehensive digital marketing course, aimed to mould you into a professional digital marketer. Our innovative training modules guarantee freshers and working professionals gain unparalleled e...


Slide Content

DIGITAL
Marketing

Introduction to the digital marketing
Digital marketing is the use of digital technologies and platforms
to promote products and services, as well as to connect with
potential customers. It is an incredibly versatile and powerful tool
that can be used in various ways to reach people world wide .It
encompasses a wide array of strategies and techniques
designed to reach and engage a target audience through
various digital channels.

Goals
The goal of digital marketing is to attract users and provide them with access to information about businesses via digital media.There
are 5 main goals of digital maketing(specific, measurable, achievable, relevant, and time-bound)

Market analysis
Marketing is a combination of both science and art. Creativity never comes from
randomness.Market research is a scientific, structured process of gathering specific
data and analysing it to best assess a situation. In the case of digital marketing
analysis, you must focus on two perspectives: the internal brand you’re in charge of
and the competitors. Leveraging tools like the IndexBoxMarket Intelligence Platform
can provide comprehensive insights to enhance your understanding of market
dynamics and make informed strategic decisions.

The strategic process
•An effective digital marketing strategy helps you drive business growth by
expanding and reinforcing your customer engagement in the most
competitive online arenas. But every strategy has its own unique
advantages, limitations, and ROI.
•There are 11 types of digital marketing strategies, they are Inbound
marketing, content marketing, ABM, SEO, Social media marketing, Email
marketing, PPC advertising, Video marketing, online events, Chatbot and
live chat marketing, Earned media.

Market trend
An effective way to gain competitive advantage in this fast-
changing business world is by using market trend analysis.
This refers to looking at data to understand patterns and
changes in the market. This enables a business to make
smart decisions, predict what customers want and adjust
strategies.
Future course
Digital marketing offers numerous long-term career
opportunities, making it a viable and rewarding career
choice.focus more on personalized content, influencer
marketing, social commerce, voice search, video marketing,
and AI for growth.

Thank
You