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2. Facebook Ads is an advertising platform developed by Facebook that allows
businesses to create and target ads across Facebook's various platforms,
including Facebook, Instagram, Messenger, and the Audience Network.
INTRODUCTION
Google Ads is an online advertising platform developed by Google, where
advertisers can display their ads on Google's search engine results pages
(SERPs), YouTube, and other websites in the Google Display Network.
GOOGLE ADS
FACEBOOK ADS

3. Reach: 4+ billion searches per day Reach: 2.8 billion monthly active users
Audience Targeting: Keywords,
demographics, device, location
Audience Targeting: Interests,
behaviors, demographics,
custom audiences
GOOGLE ADS FACEBOOK ADS

4. PLATFORM OVERVIEW
Google Ads you can choose from: Search,
Display, Shopping, Video, App, Discovery, Local
Services, Performance Max, and Smart.
Facebook ads are ads that are shown on Facebook.
They can help you reach the more than two billion
people who use Facebook every month.
Search Network Facebook
Display Network Instagram
YouTube Ads Messenger
FACEBOOK ADSGOOGLE ADS

5. AD FORMATS
GOOGLE ADS FACEBOOK ADS
Text Ads
Responsive Search Ads
Display Ads
Video Ads
Image Ads
Video Ads
Carousel Ads
Slideshow Ads

6. Keyword targeting
Location targeting
Device targeting
Demographic targeting
Interest targeting
Behavioral targeting
Demographic targeting
Lookalike audiences
Targeting Capabilities
FACEBOOK ADSGOOGLE ADS

7. Connect with us.
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