DIGITAL MARKETING COURSE IN COIMBATORE..

Digital Marketing Coursed In Coimbatore Works Well to all

1. WHAT IS MARKETING? Marketing is the process of promoting and selling products or services to a target audience. It involves various strategies, techniques, and channels to reach potential customers, create brand awareness Influence sales. TYPES OF MARKETING? There are many types of marketing, but two fundamental types are Traditional Marketing and Digital Marketing . 1.Traditional Marketing: Traditional marketing refers to conventional methods of marketing used before the rise of the internet. It includes various offline advertising and promotional techniques to reach consumers. 2.Digital Marketing: Digital marketing refers to marketing activities conducted online or through electronic devices. It leverages digital channels and technologies to reach and engage with consumers.

2. What is Digital Marketing? Digital marketing involves marketing to consumers through digital channels, including websites, mobile devices, and social media platforms. Digital marketing strategies work for B2B (business to business) as well as B2C (business to consumer) companies

3. Types of Digital Marketing Channels Search Engine Optimization (SEO) Pay Per Click (PPC) Email Marketing Social Media Marketing Video Advertising Network Marketing Contextual Marketing Affiliate Marketing Content Marketing  Paid Advertising Referral Marketing Influencer Marketing Website Marketing  Mobile marketing  SEM – Search Engine Marketing Instant Messaging Marketing Viral Marketing Virtual Reality Marketing social media optimization(SMO) What is Performance Marketing? Marketing Automation

4. 1. Search Engine Optimization (SEO) Making your website page rank higher on internet search engines like Google, Bing, yahoo, msn, ask.com etc 2. Pay Per Click (PPC) Pay-per-click advertising, or PPC advertising, is the process of buying visibility on search engine results pages (SERPs). the goal of PPC is to turn latent users into engaged prospects and further convert them as buyers. For example, clicking on an online display ad can lead prospective clients to another page whose content gives more information about it they remain hooked throughout the experience, they can end up making a purchase. PPC ads are usually shown as sponsored stories, product listings, or video ads on websites and social media platforms. Most of the time, these online promotions are based on profile interests and search terms

5. 3.Email Marketing Email offers a much more personal way of connecting with your targeted customers. Email marketing is a direct marketing channel where you send marketing materials to subscribers’ email addresses .   4. Social Media Marketing Social media is one of the most powerful internet marketing channels today. Platforms like Face book, Instagram , YouTube, Twitter, linked in etc. 5.  Video Advertising Video marketing is using videos to promote your business and product/services. Video advertising is one of the most entertaining and interactive online marketing channels. It includes online display ads that have a video within them. Such ads are also played before, during, or after a video stream. After watching the ad, the viewer usually sees a call to action to purchase that product or service or know more about it.

6. 6. Network Marketing It is all about identifying a pool of influencers, wholesalers, or professionals who can tell your targeted audience about your business. 7. Contextual Marketing Companies can engage in this type of online marketing through guest blogging and purchasing blog reviews.  8. Affiliate Marketing Online sellers can get other dealers to sell their products and services. This is called affiliate marketing.

7. 9. Content Marketing Content marketing is the creation and distribution of content (like blogs, videos, or social media posts) to attract and retain customers. 10. Paid Advertising Paid advertising is an online advertising model where you pay to place ads on different platforms 11. Referral Marketing Referral marketing often comes in the form of online reviews, comments on product listings, and social media discussions.

8. 12. Influencer Marketing When someone has amassed a large following on a social media platform, they can use their following to advertise certain products, services, or brands for a fee. 13. Website Marketing Your website is a must-have tool for your business as it provides you with a dedicated platform where you can educate audiences about your brand, products, and services. 

9. 14. Mobile Marketing   Create your mobile website or app Explore mobile technologies like QR (Quick Response) codes that customers can scan to go to your website, access or save your business details, and pay for their purchases 15. SEM – Search Engine Marketing SEM helps marketers put paid advertisements on the search results page 16 . Instant Messaging Marketing Instant messaging marketing is a form of marketing that involves using instant messaging platforms to communicate with customers and prospects. This can take many forms, including sending messages, sharing content, and providing customer support . 

10. 17. Viral Marketing Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of a product or service. On social media, marketing is considered “viral” when it's being shared rapidly by the public at large (with a compounding effect) rather than just its target audience . 18. Social Media Optimization(SMO)  Facebook, Instagram, TikTok, Twitter, Pinterest, Snapchat 19. Virtual Reality Marketing VR or Virtual Reality is already in our lives and may be used by marketers to achieve a brand’s audience. It brings the ability to give your public an immersive experience with the brand, product, or service.

11. 20.  What is Performance Marketing? Performance marketing is a digital marketing strategy that’s driven by results. Sales, leads, clicks 21. Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks

12. SEO SEARCH ENGINE OPTIMIZATION

13. WHAT IS SEO? SEO stands for search engine optimization. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher SEO stands for search engine optimization. It's a set of processes aimed at improving your website's visibility in search engines Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine's organic rankings

14. Types of SEO On-Page SEO (On-site SEO) Off-Page SEO (off-site SEO) Ex: Backlinks Technical SEO Local SEO

15. What is On-Site SEO? On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic.  Focus on content and targeted keywords Ensure search engines and searchers can easily find and understand your content.

16. Off-Page SEO Off-page SEO (search engine optimization) refers to efforts to improve a website’s unpaid search engine rankings   without making changes on the website itself . Common tactics include link building, guest posting, and social media marketing.

17. Technical SEO Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content.  It also involves user experience factors. Such as making your website faster and easier to use on mobile devices. Done right, technical SEO can boost your visibility in search results. In this post, you’ll learn the fundamentals and best practices to optimize your website for technical SEO.

18. Some other types E-Commerce SEO YouTube SEO International SEO Programmatic SEO

19. E-Commerce SEO: Ecommerce SEO is the process of improving an online store’s organic rankings and visibility in search engines like Google and Bing. YouTube SEO: YouTube SEO is the process of optimizing videos to generate more views that can help you gain channel subscribers and drive traffic to your website . International SEO: International SEO is the process of boosting your website’s visibility on search engine results pages (SERPs) for different languages and countries. It allows businesses to target an international audience with their content. And drive organic traffic from different geographic locations Programmatic SEO Programmatic SEO involves creating landing pages on a large scale to rank on search engine results pages. You create these landing pages from a database, templates, and automation. And you can make thousands of pages from one database and one template.

20. WHAT IS SEARCH ENGINE? A search engine is a tool on the internet that helps you find information. When you type in a word or question, it looks through many websites and shows you a list of links to the most relevant ones. Popular Search Engines: Google: The most widely used search engine worldwide. Bing: Microsoft's search engine. Yahoo: Another major search engine, which is powered by Bing. DuckDuckGo: Known for its privacy-focused approach to searching.

21. HOW SEARCH ENGINE WORKS? Crawling: Search engines use automated programs called spiders or crawlers to browse the internet. These crawlers visit web pages and follow links from those pages to other pages, continuously discovering new and updated content. Indexing: The crawled data is then processed and stored in a large database known as the index. The index contains information about the content and structure of each web page, such as keywords, metadata, and links. Processing the Query: When a user enters a search query, the search engine processes the request to understand the intent and context. It breaks down the query into individual keywords and phrases.

22. Ranking: The search engine uses complex algorithms to rank the indexed pages based on their relevance to the search query. Factors influencing ranking include keyword presence, page quality, user experience, site authority, and the number and quality of inbound links. Retrieving Results: The search engine retrieves the most relevant pages from its index and orders them in the search engine results pages (SERPs). It prioritizes the highest-ranked pages at the top of the results list. Displaying Results: The search engine displays the search results to the user, typically showing titles, snippets of text, and URLs for each result. Additional features like images, videos, local listings, and featured snippets may also appear based on the query.

23. HOW SEO WORKS? SEO works focusing on content, page structure, and links Content High-Quality Content: Create informative, engaging, and original content that provides value to your audience. This can include blog posts, articles, videos, infographics, and more. Keyword Optimization: Incorporate relevant keywords naturally within your content. Focus on primary keywords and related terms that people are likely to search for. Content Length and Depth: Longer, in-depth content tends to rank better because it covers topics comprehensively. However, make sure the content remains relevant and valuable. Regular Updates: Frequently update your content to keep it fresh and relevant. Search engines favor current information.

24. HOW SEO WORKS? SEO works focusing on content, page structure, and links Page Structure Title Tags: Each page should have a unique title tag that includes the main keyword. This helps search engines understand the topic of the page. Meta Descriptions: Write compelling meta descriptions that include keywords. Although meta descriptions don’t directly impact rankings, they influence click-through rates from search results. Headings (H1, H2, etc.): Use headings to organize your content. The H1 tag should include the main keyword and represent the main topic of the page. Subheadings (H2, H3) should structure the content logically. URL Structure: Use short, descriptive URLs that include relevant keywords. Avoid complex and lengthy URLs. Alt Text for Images: Use descriptive alt text for images, including keywords where appropriate. This helps search engines understand the content of the images and improves accessibility. Internal Linking: Link to other relevant pages within your site. This helps users navigate your site and spreads link equity, which can improve rankings.

25. HOW SEO WORKS? SEO works focusing on Content, Page Structure and Links Internal Links: Create a network of internal links that connect your pages. This helps search engines crawl your site more efficiently and understand the hierarchy and relationship between pages. External Links: Link to high-quality, relevant external websites to provide additional value to your readers. This can enhance your content’s credibility. Backlinks: Acquire backlinks from reputable and authoritative websites. Quality backlinks are a significant ranking factor because they indicate that other sites trust your content. Natural Links: Earn links naturally by creating valuable content that others want to reference. Outreach: Reach out to other website owners or bloggers to promote your content and request links. Guest Blogging: Write guest posts for other websites in your industry to gain backlinks and exposure. Links:

26. WHAT IS SEARCH ENGINE RANK? Search engine rank refers to the position of a website or web page in the search engine results pages (SERPs) when a specific query is entered by a user. The higher the rank, the closer to the top of the results list the page appears. A higher rank usually means more visibility and traffic, as users are more likely to click on links that appear on the first page of results. Position in SERPs: It shows where a website appears in search results. Higher Rank = Better Visibility: Websites with higher positions get more clicks and traffic. Influenced by SEO: Good SEO practices boost search engine rank. Importance: It's crucial for attracting organic traffic and potential customers. WHY SEARCH ENGINE RANK MATTERS ? Increased Traffic: Higher ranks lead to more organic traffic from search engines. Credibility: Users tend to trust higher-ranked sites more. Business Growth: Increased visibility and traffic can lead to higher conversions and revenue.

27. GOOGLE ALGORITHM UPDATES Google algorithm updates refer to changes made to Google's search algorithm, which determines how search results are ranked and displayed to users. These updates are designed to improve the quality and relevance of search results, enhance the user experience, and combat spam and manipulation tactics.

28. What are Keywords?  Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries”

29. Why are keywords important? Without perfect keyword, we cannot get traffic for our website in search engines Right Audience cannot reach without right keywords Its describe what's u offer For ranking and getting traffic Improving Website SEO performance

30. Types of Keywords SEO Keywords By Length Short Tail Keyword (1 TO 2WORDS) Long Tail Keywords (5 WORDS ABOVE) Mid-Tail Keywords (2 TO 5 WORDS)

31. 1.Short Tail Keyword Other Names: head, broad, or generic keywords, seed keyword DEFINITION : 1 OR 2 WORDS Examples Electric cars Mobile phone Samsung Restaurant Restaurants 

32. Advantages High Search volume Appeal to a broad target audience Easy to determine Easy to use Disadvantages High competition Wrong type of traffic Low conversion rates Generic search terms

33. 2. Mid-Tail Keywords (Medium Tail Keywords, Chunky Keywords) Definition : 3 to 4 words Represents medium search volume and medium ranking difficulty, Mid Tail Keywords are the combination of two short tail keywords Examples: Best Family Cars Health Benefits Of Yoga Running Shoes For Women

34. Advantages Have a lower search volume but are more targeted and have less competition in search results. More specific than short-tail keywords

35. 3. Long Tail Keywords ( Long Keywords ) Definition :  5 Words To More Than Long-tail keywords are highly specific search queries  Long-tail keywords are long, specific queries letting search engines know not just what words searchers want to know about but why they want to know them. Examples: buy organic plant near me best exercises for women how to get the best sleep Best samsung mobile phone in India 2023

36. Advantages Easier to Rank Targeted Traffic Less Expensive Pay Per Click (PPC) Advertising Easy to Target  higher conversion rates can help new or low-authority pages rank quickly Disadvantages Long-tail keywords have low search volume

37. Example to use Keywords for SEO? URL Title tags Meta description Page title (H1) Subheadings (H2) Body of your content Image Alt attributes

38. SEO Keywords By Search Intent  Informational Intent Navigational Intent Commercial Intent Transactional Intent

39. 1.Informational Intent Definition Informational keywords are queries on search engines used when the searcher is looking for information. Searchers want to find information Informational keywords are search queries used by people who want to learn something. Informational keywords frequently (but don’t always) take the form of question keywords. This means they often start with “what,” “why,” “how,” and so on. Examples: What is the difference between cold brew and iced Coffee, Coffee calories What is keyword tool?

40. Informational Modifiers Benefits Guide Learn Tips Tutorial News Ideas Examples How to Resources Help Directory Website Information Information Website Site Help Directory Resources How to Pictures Samples Examples Plans

41. 2. Navigational Intent Definition Searchers use navigational keywords to find a specific site or page. search queries contain the name of the brand, product, service, or technology they’re interested in. A navigational query is an internet search with the intent of finding a specific website or web page Examples YouTube Ahref Blog Facebook Login

42. Some Navigational Keyword Brand Name Keywords Blog Website Social media Facebook Instagram LinkedIn TikTok Twitter Store Shop Login Members Fan club

43. Product and Service Name Keywords Bounty paper towels Windows operating system Amazon returns

44. Location Keywords Directions Address Nearby Near me Local Town or city names Street names State names

45. Contact Information Keywords Address Phone number Email address Social media Handle Message Customer service Text Contact Call Email Direct message

46. 3. Commercial Intent Definition:   Commercial keywords are the words or phrases searchers use when they’re looking to educate themselves about available products or services. These keywords signal an interest or an intent to buy, but your lead isn’t sure exactly what they’ll buy yet. People use commercial keywords to research specific brands, products, or services They are interested in getting a more holistic view of different services or products available for solving their problem. More general terms like "best," "top," "reviews," or "compare." Examples: Free coffee Dunkin iced coffee flavors Samsung mobile review Best Samsung mobile phone

47. Investigative Commercial Keywords Best Review Vs Top Compare Affordable Cheap Alternative Pros Cons Strategies Ways to How to Tips

48. Buy Now Commercial Keywords Order Buy Discount Coupon Shipping Deal Save Free Code Trial Rent Download Promo

49. Local Commercial Keywords Open now Same day shipping Delivery Appointment Product or service name + location Near me Open 24 hours In stock Available now Accepting reservations Schedule Nearby Hourly rate

50. Product and Service Commercial Keywords Branded keywords Specific product names Product categories Service categories Company or firm names Consultation

51. 4. Transactional Intent Definition:  Transactional” refers to keywords that indicate a searcher’s intent to buy something or take action on a website soon Transactional keywords are the keywords that show the strongest intent to buy or take imminent action. Transactional keywords, also called buyer keywords A keyword search where the searcher is showing signs that they are ready to purchase something. Examples : Buy crypto online Sandwich places near me that deliver Pickup truck for sale

52. Highly Transactional Buy Purchase Order For Sale Reserve Book Apply Download Register Schedule Sign Up Price Cost How much Best Top Rare Benefits How to hire Products Devices Systems Services Provider Consultant Treatment Creator Builder Installer Designer Solutions Moderately Transactional Tool to generate: https://www.seoreviewtools.com/transactional-keyword-list-generator/

53. SEO Targeting Keywords Market Segment Keyword Customer-Defining Keyword Product Keyword Product defining keywords Geo-Targeted Keyword 

54. 1.Market Segment Keyword Definition:  Let’s say you want to buy leather shoes for yourself. You’ll type and search for “leather shoes” on Google, right? Keywords that apply either to one industry or its verticals (category, items, and services) are called market segment keywords.  market segment keywords identify the industry or type of item a user is searching for Market segment keywords are generic keywords broadly associated with an industry. Keywords used for a broad-based product search within a specific industry Examples: Leather Bags Leather Shoes Running Shoes Reading Lamp

55. 2. Customer-Defining Keyword Definition :  Customer defining keywords are keywords meant to target your specific target market or customer persona "Customer-defining keywords" are specific keywords or phrases that customers use to describe and search for products, services, or information related to a particular business or industry. Benefits:  These keywords are great because they are specific to the type of customer you want to reach They typically have low search volume and a low competitive rating Example:  boots for women Underwater photographer

56. 3.Product Keyword Product keywords are keywords that relate to specific brands' offerings. These keywords are phrases or terms that directly refer to a company's services or products A product keyword is a word that identifies a model, version, or specific feature that distinguishes a product from similar products. In other words, product keywords refer to keywords related to what a particular brand offers. Example:  LG D680 blue rugged case Dell 2430 Series

57. 4. Product defining keywords  Product defining keywords are keywords that describe your product best  if they are looking for a specific product, service or idea that they want to acquire or get information about. Examples: Scuba Diving Fins Scuba BCDs Scuba diving in Anilao, Batangas Scuba diving in the Caribbean Scuba Regulators

58. 5. Geo-Targeted Keyword  Definition  Geographically targeted keywords help you figure out the location of your target audience.  Geo-targeting keywords are phrases that incorporate a specific location, such as a city or region, into a search term. For example, "best pizza in New York City" or "plumbers in Los Angeles" are geo-targeted keywords. Geo-targeted, or geographically targeted, keywords help identify your business based on its location and the location of your desired customer base Example Best restaurant in Chennai Best digital marketing company in Coimbatore Electronic shopes Philippines 

59. SEO Keywords By Practical Usage/Technically Seed keywords Competitive Keywords Niche keywords Branded and unbranded keywords  Related keywords/LSI Keywords Related Vertical Keywords Long term evergreen keyword Short-Term Fresh Keywords /Seasonal keywords

60. 1. Seed keywords Definition: Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords A seed keyword is a short-tail keyword, usually with one or two words. Example For example, if you sell coffee online, then you can use seed keywords like coffee, espresso, cappuccino, French press, percolator, etc. Mountain bike If you run an online store selling laptops, your seed keywords can be “laptop,” “ultra book,” and “notebook.”

61. 2. Competitive Keywords Low Competitive Keyword High Competitive keyword Zero competitive keyword Medium competitive keyword 3. Niche keywords Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. Niche keywords are highly specific terms in a given market segment.  For example, if your company sells high-performance running shoes, some general terms that you can use in user searches are: “running shoes” “shoes for running” “good running shoes”

62. 4. Branded And Unbranded Keywords   5. Primary(focus keyword) and secondary keywords A focus keyword—also known as a primary keyword—is the main phrase you want your page to rank for. Secondary keywords are phrases that are closely related to your primary keyword such as subtopics 6. Related keywords/LSI Keywords LSI (Latent Semantic Indexing) keywords are words that are related to a main keyword and are seen as semantically relevant

63. 7.  Related Vertical Keywords These are the keywords that are related to your company and niche. these keywords are keywords of industries and markets that are closely or somehow related to your industry or market let’s take our scuba diving company’s vertical keywords for example: water sports, surfing, live aboard cruise, technical diving, underwater photography 8. Long term evergreen keyword Evergreen keywords can help you to build a long-term and sustainable content strategy that generates consistent and steady traffic throughout the year Example: "how to lose weight", "best exercises for abs", or "healthy diet tips"

64. 9. Short-term Fresh Keywords Seasonal Keywords Definition: Seasonal keywords are any keywords that relate to seasons of the year (as the name suggests), major holidays, such as Christmas, and important dates for business, such as black Friday . Read more: https://www.Serped.Com/seasonal-keywords#ixzz8dvysfzr2 Example: Christmas gifts for her Spring flowers", "summer vegetables", or "fall foliage

65. Keyword Research Tool Names Ahref Semrush Ubersuggest Keyword suffer (chrome extension) Keyword everywhere Google Trends