DIGITAL MARKETING COURSE IN HYD PPT02.pdf

Unlock the potential of digital marketing course in madhapur with our industry-leading courses offered in Madhapur, Hyderabad. Dive deep into the dynamic world of online marketing and gain valuable skills to excel in today's competitive landscape.

1. DIGITAL MARKETING COURSE
IN
HYDERABAD

2. What is Digital Marketing?
•Digital marketing, also called online marketing, is the promotion of brands to
connect with potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.

3. Types of Digital Marketing
•Search Engine Optimization
•Content Marketing
•Email Marketing
•Social Media Marketing
•Pay-Per-Click (PPC) Advertising
•Affiliate Marketing
•Analytics and Reporting

4. Search Engine Optimization
•SEO is the most common type of Digital Marketing
used in many organizations. It’s main objective is to
show the business on the top while searching it on
web. However it also needs customers support to
get high ranks.

5. Content Marketing
•It is nothing but one type of Digital Marketing. It
helps advertise in the form of story telling to the
users.

6. Email Marketing
•It is one type of Digital Marketing where business
send electronic mail to the target audience.

7. Social Media Marketing
•Social media marketing is getting widely popular
among the youths, many businesses, and startups
advertise their work in the form of posts, videos, and
stories on all social media platforms.

8. Paper-Per-Click
•These are paid advertisements. They only stay on the
web for a shorter period. Once you stop paying it will
be gone.

9. Affiliate Marketing
•It includes advertising a product or service with the
help of a well known influencer or a celebrity. The
major reason companies do it is to improve their
brand name.

10. Mobile Marketing
•It provides advertisements on smartphones, laptops,
and tablets for the target audience.

11. Benefits Of Digital Marketing
•Cost- Effective
•Targeted Reach
•Measurable Result
•Increased Engagement
•Flexibility and Adaptability

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