Digital Marketing course in Hyderabad

Learn the latest digital marketing strategies with our Digital Marketing course in Hyderabad. Gain hands-on experience in SEO, PPC, social media marketing, and content marketing to boost your career prospects.

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1. Social Media Marketing
Presentation
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2. Topics to be
Covered
What is Social Media Marketing
Types of Social Media Marketing
Social Media Marketing Strategies
Types of Social Media Platforms
Trends in Social Media Marketing
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3. Social Media Marketing
Social Media Marketing (SMM) is a digital
marketing strategy that involves using social media
platforms to promote products, services, or
brands. It helps businesses connect with their
target audience, increase brand awareness, drive
website traffic, and boost sales.
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4. Social Media Marketing (SMM) involves various strategies
and techniques to promote brands, engage audiences, and
drive business growth. Here are the main types of social
media marketing:
Types of Social Media Marketing
Organic Social Media Marketing
Organic social media marketing involves sharing content
without paid promotions. This method focuses on building
authentic relationships and fostering community engagement.
Brands post images, videos, stories, and articles to interact
with their followers. It helps establish trust, increase brand
loyalty, and create long-term engagement. This type of
marketing is cost-effective but requires consistent effort and
creativity to maintain audience interest.
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5. Paid Social Media Marketing
Paid social media marketing involves promoting content
through advertisements to reach a targeted audience.
Platforms like Facebook, Instagram, LinkedIn, and Twitter
offer paid advertising options. Brands can run sponsored
posts, display ads, and video promotions to boost visibility.
This strategy allows businesses to target specific
demographics, increase conversions, and achieve quicker
results compared to organic methods.
Influencer Marketing
Influencer marketing involves collaborating with social media
influencers to promote products or services. Influencers have
dedicated followings, and their recommendations can influence
purchasing decisions. Brands partner with influencers to increase
credibility and reach new audiences. This strategy works well for
industries like fashion, beauty, technology, and lifestyle, where
personal recommendations play a significant role.
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6. Content Marketing on Social Media
Content marketing focuses on creating valuable and
informative content to engage the audience. This type of social
media marketing includes blog posts, videos, infographics,
podcasts, and live streams. The goal is to provide useful
content that educates, entertains, or solves problems for the
audience. Consistent content marketing builds brand
authority and encourages audience interaction.
Video Marketing
Video marketing on social media includes creating and sharing
video content to engage audiences. Platforms like YouTube,
Instagram Reels, TikTok, and Facebook Watch prioritize video
content. Brands use product demonstrations, tutorials, behind-
the-scenes footage, and live videos to capture attention. Video
marketing is highly effective because visual content is more
engaging and shareable.
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7. Social Media Marketing Strategies
Social media marketing strategies are carefully
planned actions businesses take to promote their
products or services on social media platforms.
These strategies help companies engage with
their audience, increase brand awareness, drive
website traffic, and generate sales. A successful
social media marketing strategy involves setting
clear goals, understanding the target audience,
creating engaging content, and consistently
analyzing performance.
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8. Implementation
Track & Measure
Analysis & Adjustment
Marketing Strategies
Content Development
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9. Types of Social Media Platforms
Social media platforms are digital spaces where people connect, share
content, and engage with others. Different types of social media
platforms serve various purposes, including communication, content
sharing, networking, and entertainment. Here are the main types of
social media platforms:
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10. Social Networking Platforms
Media Sharing Platforms
Micro Blogging Platforms
Discussion Forums and Community Platforms
Messaging Platforms
Social Commerce Platforms
Live Streaming Platforms
Business and Professional Platorms
Review and Rating Platforms
Internet-Based and Niche Platforms
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11. Trends in Social Media Marketing
Social media marketing is constantly
evolving as technology and user behaviors
change. In 2025, several key trends are
shaping how brands engage with their
audiences and promote their products.
Here are the most important social media
marketing trends to watch:
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12. Short-Form Video
AI-Powered Personalization
Social Commerce Growth
User Generated Content
Influencer and Micro Influencer Collaboration
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