Digital marketing course in Hyderabad with AI

Transform your career with our 2-months live internship program at TEAMMATES, the best Digital Marketing Training Institute in India. Learn client acquisition, quotation creation, and effective sales pitches. Gain real-world skills to excel in the digital marketing landscape!”

1. WEBSITE BUILDING TECHNOLOGIES:
•HTML/CSS
•PHP
•JAVA
•.NET
•WORDPRESS
•DRUPAL
•JOOMLA
•WIX
•PYTHON
In digital marketing, to promote a product or service, we consider website as
one of the major source

2. Search engine optimization (SEO)
•What is SEO: Bringing the websites on to the top organically for a specified
keyword
•Who needs SEO?
•Importance of SEO for any company/business websites
•Where can we see SEO results

3. KEY ASPECTS OF WEBSITE OPTIMIZATION
Speed:
–Why:Fast-loading websites keep visitors happy and reduce the
chances of them leaving.
–How:Compress images, use faster hosting, and minimize code.
Mobile-Friendly:
–Why:More people use mobile devices to browse the internet.
–How:Use responsive design so the site looks good on all screen sizes.
SEO (Search Engine Optimization):
–Why:Helps your website appear higher in search engine results,
bringing more visitors.
–How:Use relevant keywords, create quality content, and get backlinks
from other sites.
User Experience (UX):
–Why:Easy-to-navigate websites keep visitors engaged and encourage
them to explore more.
–How:Clear menus, intuitive layout, and helpful content.
Content Quality:
–Why:Good content attracts and retains visitors.
–How:Provide valuable, informative, and engaging articles, videos, or
images.

4. LETS UNDERSTAND WHAT IS KEYWORD: it is a way we communicate with
Google
Types of keywords:
•What is a keyword/query?
•Short tail keyword
•Long tail keyword
SERP –search engine results page:
There are three main components of SERP
•Search /query
•Organic SERP results
•Sponsored/paid SERP results
•Google ads results (top & bottom)
•Local listings/GMB listings
•SEO results & Knowledge graph

5. HOW SEARCH ENGINE WORKS:
WEBSITE
SEO
GOOGLE SEARCH ENGINE
SEARCH CONSOLE
SPIDER CRAWLER
DATA STORAGE UNIT
INDEXER
SERP
KEYWORD