DIGITAL MARKETING COURSE in inChandigarh

Digital Marketing Excellence Academy is a premier institution dedicated to equipping individuals and businesses with the skills and knowledge necessary to thrive in the digital marketing landscape. Our academy offers a comprehensive curriculum designed by industry experts, covering essential topics such as SEO, social media marketing, content marketing, email marketing, PPC advertising, and data analytics.

Our mission is to empower professionals and entrepreneurs to excel in the rapidly evolving digital world. We provide hands-on training through a combination of theoretical knowledge and practical exercises, ensuring our students gain real-world experience. The academy offers a range of courses, from beginner to advanced levels, catering to various learning needs and career goals.

At Digital Marketing Excellence Academy, we emphasize staying ahead of industry trends, using the latest tools and technologies, and fostering creativity and innovation in our students. Our instructors are seasoned professionals with years of experience, committed to providing personalized guidance and mentorship.

Whether you're looking to start a new career, enhance your current skills, or grow your business, Digital Marketing Excellence Academy is your gateway to mastering the art and science of digital marketing.

1. DIGITAL MARKETING PARUL GOYAL​

2. Agenda Introduction What is digital marketing Benefits of digital marketing What dose digital marketing consist of SEO PPC SMM Digital marketing measurements Presentation title 2

3. INTRODUCTION Digital marketing, also called online marketing, is  the promotion of brands to connect with potential customers using the internet and other forms of digital communication Presentation title 3

4. What is Digital Marketing Digital marketing, also called online marketing, is  the promotion of brands to connect with potential customers using the internet and other forms of digital communication . This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

5. Benefits of Digital Marketing choosing the appropriate magazine or newspaper to advertise and market your business allows you to appeal to a specific audience and demographic. Targeting your adverts at the right audience to maximise its effectiveness. Often an advantage of marketing via print media is the flexibility. The size, placement and type of advert can be adopted and changed according to your needs. Another advantage marketing this way is the repeated display of your advert over time. Multiple appearances in various issues of the paper or magazine will improve chances of your brand sticking with the customers and also the results you will see in terms of sales leads. Presentation title 5

6. Selecting visual aids

7. SEO Search engine optimization (SEO) is  the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic . The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. SEO in digital marketing is a strategy that  focuses on your website's presence in search results on search engines like Google . It involves using various techniques to improve your website to help both search engines and consumers better understand your website Presentation title 7

8. Presentation title 8 PPC Pay-per-click  (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

9. What dose digital marketing consist of Presentation title 9 Digital marketing can be broadly broken into 8 main categories including:  Affiliate Marketing, Content Marketing, Email Marketing, Marketing Analytics, Mobile Marketing, Pay-per-click, Search Engine Optimization and Social Media Marketing .

10. SSM Presentation title 10 What is an SSM? AWS SSM, or Amazon Web Services Systems Manager, is an operations management service that provides a unified user interface so one can easily track and manage system configurations, patch installations, and operating statuses of your AWS resources.

11. Content Marketing Content marketing is  a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media . This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. Presentation title 11

12. Digital Marketing Measurements Presentation title 12 Digital Marketing Metrics and KPIs are  values that marketing teams use to measure and track the performance of a digital marketing campaign . Digital marketing teams use a number of platforms and tools to promote their product or service offering, and tracking the results can be time-consuming and challenging

13. Thank you PARUL GOYAL [email protected]