DIGITAL MARKETING course ppt by khushi (1).pdf

Digital marketing is the component of marketing that uses the internet and online – base digital technologies such as – desktop computer , mobile phone and other digital media platforms to promote products and services.

1. Wҽʅƈσɱҽ

2. DIGITAL
MARKETING
BASIC KNOWLEDGE OF SEO

3. WHAT IS DIGITAL MARKETING ?
Digital marketing is the component of marketing that
uses the internet and online – base digital
technologies such as – desktop computer , mobile
phone and other digital media platforms to promote
products and services.

4. SEO FULL FORM ?
SEARCH ENGINE OPTIMIZATION

5. WHAT IS SEO ?
seo stands for search engine optimization , which is
the process of improving the quantity & quality of
traffic to a website from search engine.
Seo is also called a time taken process which takes 2
to 3 months.

6. Full form of serp ?
Search engine result page

7. What is serp ?
The page that a search engine returns after a
user submits a search query .
In addition to organic search results .

8. Full form of sem ?
SEARCH ENGINE MARKETING

9. What is sem ?
SEM is a digital marketing practice aimed at
improving a website’s visibility in search engine
through paid ads & unpaid results .

10. Full form of smo ?
Social media optimization

11. What is smo ?
SMO is the use of social media sites to manage
and enhance an organizations message & online
presence.
Like :- facebook , instagram , twiter , linkin etc .

12. Type of seo ?
White hat seo :- to under the guardlines of the search
engine its called white hat seo .
Black hat seo :- to against the guardlines of the search engine
it’s called black hat seo.
Gray hat seo :- combination of both [ white hat & black hat
seo ] its c alled gray hat seo .

13. Google bots , alg , spider ,
crawler ….
Google bots :- Google bots [ crawler or spider ] are automated programe that discover and index
website content for google search.
Crawler :- crawling in seo like a search engine sending out automated explores to discover all content
on your website.
Index :- seo is the program where search engine like goggle store and organize your website content so
it can be shown in search results.
Backlink :- backlink in seo are like creadibity votes from other website influcing now high your website
rank in search results .

14. WHAT IS DA & PA IN SEO ?
DA :- Domain Authority (DA) isa metric developed by Moz that predicts
how well a website will rank in search engine results pages (SERPs).It's
a score on a scale of 0 to 100, with higher scores indicating a greater
likelihood of ranking.DA is calculated using many factors, including:The
number and quality of inbound links, The strength of the linking websites,
Monthly organic traffic, Internal link structure, and General SEO
performance.
PA :- Domain Authority (DA) isa metric developed by Moz that predicts
how well a website will rank in search engine results pages (SERPs).It's
a score on a scale of 0 to 100, with higher scores indicating a greater
likelihood of ranking.DA is calculated using many factors, including:The
number and quality of inbound links, The strength of the linking websites,
Monthly organic traffic, Internal link structure, and General SEO
performance.

15. WHAT IS DIRECTORY SUBMISSON ?
Directory submission isan SEO technique that involves
submitting a website's URL and other details to online
directories to improve its visibility and ranking in search
engine results.The goal is to build backlinks and generate
outsider links for the website, which can help increase business
growth.

16. WHAT IS CLASSIFIED SUBMISSION ?
Classified submission isan SEO tool that involves posting
advertisements on third-party channels to promote a business
or website.These ads can include links and other relevant
information, and are often posted for a few days before being
deleted.Classified submission can help improve a keyword's
search results ranking, and can also increase a website's
visibility in search engine results.

17. WHAT IS SOCIAL BOOKMARKING ?
Social bookmarking isthe practice of saving
and organizing links to web pages or online
resources using a browser-based tool or social
bookmarking platform.These bookmarks are
saved online, so users can access them from
any device with an internet connection.

18. WHAT IS IMAGE SUBMISSION ?
mage submission isan off-page SEO activity that
involves posting images related to your content on
websites to attract an audience and improve your
search results ranking.It's part of image SEO, which
is the practice of improving the quality, readability,
and index ability of images on a website to improve
user experience and achieve better rankings in web
and image search.

19. WHAT IS BLOG SUBMISSION IN SEO ?
Blog submission isan off-page SEO strategy
that involves submitting content to relevant
blogs and blog directories to increase a
website's visibility and improve its search
engine ranking: