digital marketing course ppt by sanjana.

DICS in Rohini offers a unique digital marketing program designed for aspiring marketers. With a focus on practical learning, students gain hands-on experience across various digital channels. The curriculum includes SEO, social media marketing, and content creation, ensuring comprehensive skill development. Additionally, the institute provides 100% placement assistance, making it an ideal choice for career-oriented individuals seeking to excel in the digital landscape.

1. WELCOME

2. DIGITAL MARKETING BASIC KNOWLEDGE OF SEO

3. WHAT IS DIGITAL MARKETING? Digital Marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote product and service

4. FULL FORM OF SEO SEAECH ENGINE OPTIMIZATION

5. WHAT IS SEO? SEO means search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. SEO is also called a time taken process which takes 2 to 3 months.

6. FULL FORM OF SERP SEARCH ENGINE RESULTS PAGE

7. WHAT IS SERP? The page that a search engine results after a user submits a search query. In addition to organic search result. WELCOME

8. FULL FORM OF SEM? SEARCH ENGINE MAKETING

9. WHAT IS SEM? SEM is a digital marketing practice aimed at improving a website’s visibility in search engine through paid ads & unpaid result.

10. FULL FORM OF SMO SEARCH MEDIA OPTIMIZATION

11. WHAT ISN SMO? SMO is the use of social media sites to manage and enhance an organization’s manage & online presence Like:- facebook , instagram , twiter , linkin ect .

12. TYPE OF SEO WHITE HAT SEO :- To under the guardlines of the search engine it’s called white hat seo . Black Hat Seo :- To against the guardline of the search engine it’s called black hat seo . Gray Hat Seo :- Combination of both white & black hat it’s called gray hat seo .

13. GOOGLE BOTS,ALG,SPIDER ,CRAWIER…. Google bots :- google bots [ crawler or spider ] are automated programe that discover and index website content for google search . Crawler :- crawling in seo like a search engine sending out automated explores to discover all content on your website. Index :- seo is the program where search engine like google store and organize your website’s content so it canbe shown in search result. Backlinks :- Backlinksin seo are like creadibitity votes from other website influanig how high your website rank in search result.

14. WHAT IS DA & PA IN SEO? DA means Domain Authority and PA means Page Authority. DA is a strength of a whole website and PA is the strength of a particular page. But Authority is not a ranking factor and that is why we consider DR (Domain Rating) while building links as that results in ranking improvement in SERP and not the DA . Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

15. THANK YOU