Digital marketing course SEO Introduction

You are learning how Search engine works

1. Lesson: Search Engine Optimization

2. What is Search Engine Optimization? Optimizing your webpage to rank in the search engines by following the webmaster guidelines

3. Functions of a Search Engine Crawling Indexing Storing Serving

4. Types of SEO On-Page SEO OFF Page SEO Technical SEO

5. What are Keyword ? Major Words in a search term is keyword Eg: User on Google What are the restaurants in bangalore(Search term) Restaurants in bangalore(Keyword)

6. Types of Keywords Short Tail (1 or 2 Words) Medium Tail (3 to 4 Words) Long Tail (4+ Words)

7. Keyword Research It is the process of finding the potential Keyword ideas for a business is keyword research process

8. Parameters to Consider during Keyword Research Parameters Short Tail Medium Tail Long Tail Search Volume High Medium Low Competition Level High/Medium High Medium / Low Business Intent Low / Medium Medium / High High Sample Projections

9. Keyword Research Process Brainstorm Google Out Instant Suggest End Of SERP Google Trends

10. Keyword Research with Tools Instant Suggest/End Of SERP Ubersuggest Keywordtool.io Keyword Planner Google Trends

11. Keyword Planner Keyword Planner helps you research keywords for your campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

12. Keyword Planner - Benefits Discover new keywords: Get suggestions for keywords related to your products, services, or website. See monthly searches: See estimates on the number of searches a keyword gets each month.

13. Keyword Planner

14. Questions?

15. Thank you