Digital Marketing Crash Course - 45 Days (1).pdf
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Sep 05, 2025
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About This Presentation
we are providing 45 days digital marketing crash course with placement assistence .timings are at evening .
Slide Content
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
Module 1: Marketing Basics
1.What Marketing?
2.4 P’s of Marketing.
3.Types of Online Business and their Objectives.
4.Difference between Leads & Sales.
5.Definitions of Branding, Marketing, Advertising, Promotions and Sales.
6.Market Segmentation, Targeting and Positioning. (STP)
Module 2: Introduction to Digital Marketing
7.What is Digital Marketing?
8.Types of Digital Marketing
9.Digital Marketing Vs Traditional Marketing
10.Traditional Marketing Funnel
11.Digital Marketing Funnel
12.What are Impressions?
13.Brand/Product Visibility
14.What is CTR & How is it calculated?
15.What is Traffic?
16.Types of Traffic based on source
17.Types of Traffic based on Audience
18.Difference between targeted traffic & non-targeted traffic
19.What is the bounce rate? How to decrease bounce rate?
20.Tips to increase visitor engagement
21.How to convert Traffic into Leads or Sales.
Module 3: Importance of website in Digital Marketing
22.What is a website?
23.What do you need to create a website?
24.What are Domain names?
25.What are Domain extensions?
26.How to choose a domain name for your website?
27.How to buy a domain name?
28.What is a hosting space/server?
29.Different types of hostings
30.Buying Hosting online.
Module 4: Introduction to AI Marketing [Prompt Engineering + Generative AI LLMS + AI Driven Marketing]
31.What is AI Marketing?
32.What is Generative AI?
33.Difference Between AI & Generative AI
34.What are LLMS?
35.What is a prompt?
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
Module 1: Marketing Basics
1.What Marketing?
2.4 P’s of Marketing.
3.Types of Online Business and their Objectives.
4.Difference between Leads & Sales.
5.Definitions of Branding, Marketing, Advertising, Promotions and Sales.
6.Market Segmentation, Targeting and Positioning. (STP)
Module 2: Introduction to Digital Marketing
7.What is Digital Marketing?
8.Types of Digital Marketing
9.Digital Marketing Vs Traditional Marketing
10.Traditional Marketing Funnel
11.Digital Marketing Funnel
12.What are Impressions?
13.Brand/Product Visibility
14.What is CTR & How is it calculated?
15.What is Traffic?
16.Types of Traffic based on source
17.Types of Traffic based on Audience
18.Difference between targeted traffic & non-targeted traffic
19.What is the bounce rate? How to decrease bounce rate?
20.Tips to increase visitor engagement
21.How to convert Traffic into Leads or Sales.
Module 3: Importance of website in Digital Marketing
22.What is a website?
23.What do you need to create a website?
24.What are Domain names?
25.What are Domain extensions?
26.How to choose a domain name for your website?
27.How to buy a domain name?
28.What is a hosting space/server?
29.Different types of hostings
30.Buying Hosting online.
Module 4: Introduction to AI Marketing [Prompt Engineering + Generative AI LLMS + AI Driven Marketing]
31.What is AI Marketing?
32.What is Generative AI?
33.Difference Between AI & Generative AI
34.What are LLMS?
35.What is a prompt?
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
36.What is a Token?
37.Prompts Vs Token Vs Outputs
38.Best AI Tools 2025 - [10+ Tools Covered]
39.Basics of Prompt Engineering
40.Different Types of Prompts
41.What are Negative Prompts and its Importance?
42.How to do Research with AI Tools
43.How to Create text content with these AI Tools
44.How to Create Images with AI Tools
45.How to create videos with AI tool
Module 5: Website Creation with Wordpress
46.What is CMS?
47.Why WordPress?
48.How to install wordpress on a server?
49.WordPress Dashboard Brief
50.What are Pages?
51.What are Posts?
52.Difference between pages and posts?
53.How to create a Page and a Post?
54.What are categories?
55.How to create categories?
56.Creating menus in WordPress
57.What is a Theme and Its Importance
58.How to install a theme and activate it?
59.How to choose the Right Theme for your website?
60.What are Plugins? and their Importance
61.Page Builder plugins for designing custom pages
62.How to design a home page?
63.How to Design Logo by using Canva ?
64.How to create a blog?
65.How to create Contact forms and registration forms on your website?
66.How to Change URL structure for SEO purpose.
67.How to handle your website security
68.List of very important plugins that are must for a website
Module 6: Introduction to {SEO - 2025} - AI POWERED
69.What is SEO?
70.What are the advantages of SEO?
71.Disadvantages of SEO
72.What is SERP?
73.Understand Search Results
74.Different Types of search Results - Including AI Overview & AI Mode
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
36.What is a Token?
37.Prompts Vs Token Vs Outputs
38.Best AI Tools 2025 - [10+ Tools Covered]
39.Basics of Prompt Engineering
40.Different Types of Prompts
41.What are Negative Prompts and its Importance?
42.How to do Research with AI Tools
43.How to Create text content with these AI Tools
44.How to Create Images with AI Tools
45.How to create videos with AI tool
Module 5: Website Creation with Wordpress
46.What is CMS?
47.Why WordPress?
48.How to install wordpress on a server?
49.WordPress Dashboard Brief
50.What are Pages?
51.What are Posts?
52.Difference between pages and posts?
53.How to create a Page and a Post?
54.What are categories?
55.How to create categories?
56.Creating menus in WordPress
57.What is a Theme and Its Importance
58.How to install a theme and activate it?
59.How to choose the Right Theme for your website?
60.What are Plugins? and their Importance
61.Page Builder plugins for designing custom pages
62.How to design a home page?
63.How to Design Logo by using Canva ?
64.How to create a blog?
65.How to create Contact forms and registration forms on your website?
66.How to Change URL structure for SEO purpose.
67.How to handle your website security
68.List of very important plugins that are must for a website
Module 6: Introduction to {SEO - 2025} - AI POWERED
69.What is SEO?
70.What are the advantages of SEO?
71.Disadvantages of SEO
72.What is SERP?
73.Understand Search Results
74.Different Types of search Results - Including AI Overview & AI Mode
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
75.How does Google work in the backend?
76.What is Crawling?
77.What is Indexing?
78.Rank Math Algorithm and importance of relevance
79.What are Keywords?
80.Different types of Keywords for SEO purposes.
81.Differentiating keywords based on user intentions.
82.What is the search volume? and its importance.
83.What are LSI keywords?
84.Keyword Cluster - How to know your keyword cluster.
85.What are intent defining keywords
86.Difference between money making keywords and informational keywords
87.Step by Step process on how to do SEO for a new website - SEO Blueprint
Module 7:Keyword Research & Competitor Analysis
88.How to get new keyword Ideas - Using AI
89.Tools to use for more keyword ideas
90.How to find search volume and tools to use?
91.Keywords Research Process
92.How to find profitable keywords for your business?
93.How to analyse the difficulty of keywords?
94.How to analyse competitor keywords?
95.Using Uber Suggest, WriterZen, SEO Quake for competitor Analysis
96.Selecting Primary & Secondary keywords. Forming Keyword cloud
97.How to create strategies on how to outrank your competitors?
Module 8: Content Planning & Content Writing
98.Generating content ideas
99.Forming a content framework/blueprint - Using competitors & Using AI
100.Planning content based on competitors - Manual Methods & using tools
101.How to generate content using AI
102.Essential elements that your content should contain.
103.How to proofread or check the content for grammatical errors
104.What is Plagiarism?
105.How to check the plagiarism of the content.
Module 9: On- Page Optimization
106.Fundamental ON Page Factors.
107.How to write SEO optimized titles for your web Page/Post. - USING AI
108.How to write an attractive description to get more clicks.
109.Best practices in writing page/post URLs to rank better
110.How to optimise the different types of Headings
111.The core content optimisation principles.
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
75.How does Google work in the backend?
76.What is Crawling?
77.What is Indexing?
78.Rank Math Algorithm and importance of relevance
79.What are Keywords?
80.Different types of Keywords for SEO purposes.
81.Differentiating keywords based on user intentions.
82.What is the search volume? and its importance.
83.What are LSI keywords?
84.Keyword Cluster - How to know your keyword cluster.
85.What are intent defining keywords
86.Difference between money making keywords and informational keywords
87.Step by Step process on how to do SEO for a new website - SEO Blueprint
Module 7:Keyword Research & Competitor Analysis
88.How to get new keyword Ideas - Using AI
89.Tools to use for more keyword ideas
90.How to find search volume and tools to use?
91.Keywords Research Process
92.How to find profitable keywords for your business?
93.How to analyse the difficulty of keywords?
94.How to analyse competitor keywords?
95.Using Uber Suggest, WriterZen, SEO Quake for competitor Analysis
96.Selecting Primary & Secondary keywords. Forming Keyword cloud
97.How to create strategies on how to outrank your competitors?
Module 8: Content Planning & Content Writing
98.Generating content ideas
99.Forming a content framework/blueprint - Using competitors & Using AI
100.Planning content based on competitors - Manual Methods & using tools
101.How to generate content using AI
102.Essential elements that your content should contain.
103.How to proofread or check the content for grammatical errors
104.What is Plagiarism?
105.How to check the plagiarism of the content.
Module 9: On- Page Optimization
106.Fundamental ON Page Factors.
107.How to write SEO optimized titles for your web Page/Post. - USING AI
108.How to write an attractive description to get more clicks.
109.Best practices in writing page/post URLs to rank better
110.How to optimise the different types of Headings
111.The core content optimisation principles.
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
112.How to use LSI keywords, synonyms and intent words for better rankings
113.Structuring your web page and prioritising content for SEO
114.How to optimize Images on the website for image rankings.
115.Importance of image file name, Image Alt tag and its size.
116.Importance of questioning words & FAQs on your page/post
117.How proper internal linking can boost SEO ranking?
118.How to plan External links in a web page?
119.How to use SEO tools to cross check the on page factors implementation.
Module 10:Technical SEO
120.Basics of Technical SEO
121.Robots.txt creation
122.Sitemap.xml creation.
123.Impact of Page Speed on SEO
124.Core web vitals and their importance
125.Using GTMetrix & Lighthouse for speed reports.
126.Tracking and fixing broken links
127.Custom 404 page
128.Importance of mobile responsiveness & mobile compatibility.
129.Canonical links & their importance
130.Favicon
131.Tools for Technical SEO Audit
Module 11:Advanced SEO Techniques
132.What are rich snippets?
133.Different types of rich snippets.
134.How to optimize content for different types of featured snippets.
135.how to create product, rating, review snippets
136.FAQ Snippets and their benefits
137.Importance structured data tables on web pages/posts.
138.Other types of snippets and their optimisation techniques
Module 12: Off Page Optimization - EEAT Strategy
139.What is OFF Page SEO?
140.Difference between ON Page and OFF Page
141.Why is OFF Page SEO important?
142.Backlinks and their importance
143.What are backlinks
144.Types of backlinks
145.Importance of Anchor text in link building
146.What is domain authority?
147.How to check a website's domain authority?
148.How to increase a website's domain authority?
149.What is spam score
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
112.How to use LSI keywords, synonyms and intent words for better rankings
113.Structuring your web page and prioritising content for SEO
114.How to optimize Images on the website for image rankings.
115.Importance of image file name, Image Alt tag and its size.
116.Importance of questioning words & FAQs on your page/post
117.How proper internal linking can boost SEO ranking?
118.How to plan External links in a web page?
119.How to use SEO tools to cross check the on page factors implementation.
Module 10:Technical SEO
120.Basics of Technical SEO
121.Robots.txt creation
122.Sitemap.xml creation.
123.Impact of Page Speed on SEO
124.Core web vitals and their importance
125.Using GTMetrix & Lighthouse for speed reports.
126.Tracking and fixing broken links
127.Custom 404 page
128.Importance of mobile responsiveness & mobile compatibility.
129.Canonical links & their importance
130.Favicon
131.Tools for Technical SEO Audit
Module 11:Advanced SEO Techniques
132.What are rich snippets?
133.Different types of rich snippets.
134.How to optimize content for different types of featured snippets.
135.how to create product, rating, review snippets
136.FAQ Snippets and their benefits
137.Importance structured data tables on web pages/posts.
138.Other types of snippets and their optimisation techniques
Module 12: Off Page Optimization - EEAT Strategy
139.What is OFF Page SEO?
140.Difference between ON Page and OFF Page
141.Why is OFF Page SEO important?
142.Backlinks and their importance
143.What are backlinks
144.Types of backlinks
145.Importance of Anchor text in link building
146.What is domain authority?
147.How to check a website's domain authority?
148.How to increase a website's domain authority?
149.What is spam score
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
150.How to check for your websites spam score
151.Getting High quality Backlinks
152.Link Building strategies
153.Monitoring Link Profile of your website
154.Process to remove spam links using disavowing tool
Module 13:Local SEO - Location Based SEO
155.Basics of Local SEO
156.Create a listing on Google My Business (GMB)
157.Product listing, Services listing in GMB
158.Importance of images optimisation and posts in GMB
159.Importance of citations in Local SEO
Module 14:Google Search Console (Former Webmaster Tools)
160.What is Google Search Console?
161.Importance and uses of Google Search Console (GSC)
162.How to integrate your website with GSC
163.Analysing keywords, their positions and CTR’s
164.Comparing results over time of different keywords
165.Filtering keyword analysis over countries, devices and more.
166.Check for indexability
167.How to request for page indexing
168.How to check for snippets and errors.
169.Fixing crawl errors.
170.Monitor and fix mobile responsive errors.
171.How to use GSC for more keyword opportunities and ideas.
Module 15:Search Engine Marketing / Google Ads (Formerly Adwords)
172.What is SEM?
173.Difference between SEO & SEM?
174.Inorganic Search Results
175.Introduction to Google Ads & PPC Advertising
176.Types of Google Ads Account - Express Account & Expert Account
177.Setting up a Google Ads Account
178.Google Ads Dashboard overview & Walkthrough
179.Types of networks in Google Ads
180.What is a Campaign & Different types of campaigns
181.Types of Ads in Google Ads
182.Text Ads Overview
183.Different types of text ad extensions.
184.Types Of Video Ads & Overview of Video Ads
185.Google Ads Account Structure
186.Types of cost models in Google Ads
187.Different types of keywords in Google Ads.
188.How Google Ads define Ad positions - Overview of Quality Score & Ad Rank
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
150.How to check for your websites spam score
151.Getting High quality Backlinks
152.Link Building strategies
153.Monitoring Link Profile of your website
154.Process to remove spam links using disavowing tool
Module 13:Local SEO - Location Based SEO
155.Basics of Local SEO
156.Create a listing on Google My Business (GMB)
157.Product listing, Services listing in GMB
158.Importance of images optimisation and posts in GMB
159.Importance of citations in Local SEO
Module 14:Google Search Console (Former Webmaster Tools)
160.What is Google Search Console?
161.Importance and uses of Google Search Console (GSC)
162.How to integrate your website with GSC
163.Analysing keywords, their positions and CTR’s
164.Comparing results over time of different keywords
165.Filtering keyword analysis over countries, devices and more.
166.Check for indexability
167.How to request for page indexing
168.How to check for snippets and errors.
169.Fixing crawl errors.
170.Monitor and fix mobile responsive errors.
171.How to use GSC for more keyword opportunities and ideas.
Module 15:Search Engine Marketing / Google Ads (Formerly Adwords)
172.What is SEM?
173.Difference between SEO & SEM?
174.Inorganic Search Results
175.Introduction to Google Ads & PPC Advertising
176.Types of Google Ads Account - Express Account & Expert Account
177.Setting up a Google Ads Account
178.Google Ads Dashboard overview & Walkthrough
179.Types of networks in Google Ads
180.What is a Campaign & Different types of campaigns
181.Types of Ads in Google Ads
182.Text Ads Overview
183.Different types of text ad extensions.
184.Types Of Video Ads & Overview of Video Ads
185.Google Ads Account Structure
186.Types of cost models in Google Ads
187.Different types of keywords in Google Ads.
188.How Google Ads define Ad positions - Overview of Quality Score & Ad Rank
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
189.Factors that influence Quality Score.
190.How to increase your Ads Quality score.
191.Creating High Quality Landing pages
192.Different types of bidding strategies
193.Campaign Terminology, Important Terms & Formulas
194.What is Conversion? Types of conversions
195.How to set up different types of conversion Tracking?
196.Using Google Keyword Planner for Keyword research
197.Getting your budgets right for a campaign
198.How to launch a search campaign
199.Choosing Campaign objective, Campaign and Ad Types.
200.Naming a Campaign
201.Choosing a network
202.Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
203.Creating Ad Groups.
204.Creating Ad Copies.
205.Types of Display Ads
206.Launching a display campaign
207.Launching a video campaign
208.Ad optimisation score and tips to improve
209.Google Ads Reports & Insights
210.Google Ads Audience Manager
211.Creating data Segments for retargeting
212.Billing Setting & Payment terms in Google Ads
213.Google Ads Material, case Studies, Interview Questions & Mock Interviews.
Social Media Optimisation (SMO) & Social Media Marketing (SMM)
Module 16:Introduction to Social Media, Facebook $ Instagram
214.Social Media and Its Importance in Digital Marketing.
215.SMM Vs SMO.
216.Facebook for Personal Account and Its Elements.
217.Creating a Facebook business Page
218.Customizing Facebook page
219.Types of Posts.
220.Page management options.
221.Introduction to Instagram
222.Elements in Instagram – Hashtags, Captions, Posts, Reels, Stories
223.Creating Instagram Business Account
224.Linking Facebook Page with Instagram Account
225.Linking Facebook Page with Whatsapp Account [Business Account]
226.Scheduling Posts in Pages/Meta
227.Bulk Content Creation with AI Tools
228.Facebook Events creation.
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
189.Factors that influence Quality Score.
190.How to increase your Ads Quality score.
191.Creating High Quality Landing pages
192.Different types of bidding strategies
193.Campaign Terminology, Important Terms & Formulas
194.What is Conversion? Types of conversions
195.How to set up different types of conversion Tracking?
196.Using Google Keyword Planner for Keyword research
197.Getting your budgets right for a campaign
198.How to launch a search campaign
199.Choosing Campaign objective, Campaign and Ad Types.
200.Naming a Campaign
201.Choosing a network
202.Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
203.Creating Ad Groups.
204.Creating Ad Copies.
205.Types of Display Ads
206.Launching a display campaign
207.Launching a video campaign
208.Ad optimisation score and tips to improve
209.Google Ads Reports & Insights
210.Google Ads Audience Manager
211.Creating data Segments for retargeting
212.Billing Setting & Payment terms in Google Ads
213.Google Ads Material, case Studies, Interview Questions & Mock Interviews.
Social Media Optimisation (SMO) & Social Media Marketing (SMM)
Module 16:Introduction to Social Media, Facebook $ Instagram
214.Social Media and Its Importance in Digital Marketing.
215.SMM Vs SMO.
216.Facebook for Personal Account and Its Elements.
217.Creating a Facebook business Page
218.Customizing Facebook page
219.Types of Posts.
220.Page management options.
221.Introduction to Instagram
222.Elements in Instagram – Hashtags, Captions, Posts, Reels, Stories
223.Creating Instagram Business Account
224.Linking Facebook Page with Instagram Account
225.Linking Facebook Page with Whatsapp Account [Business Account]
226.Scheduling Posts in Pages/Meta
227.Bulk Content Creation with AI Tools
228.Facebook Events creation.
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
229.Facebook Groups & Types of Groups.
230.Creating a facebook group
231.Generating Leads from facebook groups
232.Community building & engagement using Fb Groups
233.Importance and Advantages of running a community on Facebook.
Module 17:Facebook Advertising
234.Introduction to Meta Ads.
235.Difference between Meta Ads & Google Ads.
236.Facebook Ad Components
237.Spying on Competitors Facebook Ads - Ad Library.
238.Setting Up Meta Ads Account
239.Understanding Meta ads account structure.
240.Understanding Campaign Structure and their objectives.
241.Running Different types of campaigns on Meta
242.What are Ad Sets?
243.Different types of targeting options on Facebook
244.Saved Audience Vs Custom Audience Vs Look Alike Audience
245.Age, Gender, Location, Behaviour, interest and other demographics
246.Facebook Ads Budgeting
247.Different Types of Ad Formats.
248.Creating Ads with the Help of AI
249.Launching a Lead Ad Campaign
250.Launching a Conversion Campaign
251.Launching a Carousel Campaign
252.Launching a Video Ad Campaign
253.Tracking & Optimizing Ads
254.Ad Copy Creation techniques & Types
255.Remarketing with Custom Audience
256.Remarketing with Lookalike Audience
257.Metrics & Optimisatisation
Module 18:LinkedIn Marketing
258.Introduction to Linken
259.LinkedIn Profile Creation.
260.Optimizing the profile. - Profile & Cover pictures, Designation - Headline
261.Importance of adding work experience to your profile
262.Importance of adding Projects & tagging team-mates to the projects
263.Skills and Endorsements.
264.Recommendations on LinkedIn.
265.Adding new connections.
266.LinkedIn Posts.
267.LinkedIn Groups.
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
229.Facebook Groups & Types of Groups.
230.Creating a facebook group
231.Generating Leads from facebook groups
232.Community building & engagement using Fb Groups
233.Importance and Advantages of running a community on Facebook.
Module 17:Facebook Advertising
234.Introduction to Meta Ads.
235.Difference between Meta Ads & Google Ads.
236.Facebook Ad Components
237.Spying on Competitors Facebook Ads - Ad Library.
238.Setting Up Meta Ads Account
239.Understanding Meta ads account structure.
240.Understanding Campaign Structure and their objectives.
241.Running Different types of campaigns on Meta
242.What are Ad Sets?
243.Different types of targeting options on Facebook
244.Saved Audience Vs Custom Audience Vs Look Alike Audience
245.Age, Gender, Location, Behaviour, interest and other demographics
246.Facebook Ads Budgeting
247.Different Types of Ad Formats.
248.Creating Ads with the Help of AI
249.Launching a Lead Ad Campaign
250.Launching a Conversion Campaign
251.Launching a Carousel Campaign
252.Launching a Video Ad Campaign
253.Tracking & Optimizing Ads
254.Ad Copy Creation techniques & Types
255.Remarketing with Custom Audience
256.Remarketing with Lookalike Audience
257.Metrics & Optimisatisation
Module 18:LinkedIn Marketing
258.Introduction to Linken
259.LinkedIn Profile Creation.
260.Optimizing the profile. - Profile & Cover pictures, Designation - Headline
261.Importance of adding work experience to your profile
262.Importance of adding Projects & tagging team-mates to the projects
263.Skills and Endorsements.
264.Recommendations on LinkedIn.
265.Adding new connections.
266.LinkedIn Posts.
267.LinkedIn Groups.
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
268.Writing Articles on LinkedIn for SEO
269.Finding Jobs on LinkedIn.
270.Researching Companies Profiles
271.Applying for Jobs on LinkedIn
272.Creating a business page on LinkedIn.
273.Linkedin business page customization.
274.LinkedIn Page Posts.
275.Different Types of Premium Accounts in LinkedIn
276.Learning Skills from LinkedIn
277.Hiring from LinkedIN
278.LinkedIN Advertising
279.Budget & Scheduling
280.Conversion Tracking
281.USING AI in LinkedIn
Module 19: YouTube Marketing
282.YouTube Introduction.
283.Creating a Channel on YouTube.
284.Different types of Videos.
285.How to create different types of videos
286.Screen Recording Tools
287.Video Making Tools
288.Video Editing tools
289.AI Video Creation
290.How to Upload Videos to Youtube
291.YouTube SEO Ranking Factors
292.keyword Research for YouTube
293.YouTube Title, description, Tags optimisation
294.End Screens & cards
295.How to use Playlists.
296.YouTube SEO Tools for Ranking
297.Understanding Copyrights and Spam.
298.Making Money From YouTube
299.YouTube Adsense Monetisation Tricks & Tips
300.How to get 4000 hours watch time & 1000 Subscribers
301.YouTube Partner Program YPP approval
302.YouTube Creator Studio Dashboard.
303.YouTube Analytics.
304.YouTube comment moderation.
305.YouTube channel Suspension, Policy Violation rules.
Module 20: WhatsApp Marketing
306.What is WhatsApp Marketing?
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
268.Writing Articles on LinkedIn for SEO
269.Finding Jobs on LinkedIn.
270.Researching Companies Profiles
271.Applying for Jobs on LinkedIn
272.Creating a business page on LinkedIn.
273.Linkedin business page customization.
274.LinkedIn Page Posts.
275.Different Types of Premium Accounts in LinkedIn
276.Learning Skills from LinkedIn
277.Hiring from LinkedIN
278.LinkedIN Advertising
279.Budget & Scheduling
280.Conversion Tracking
281.USING AI in LinkedIn
Module 19: YouTube Marketing
282.YouTube Introduction.
283.Creating a Channel on YouTube.
284.Different types of Videos.
285.How to create different types of videos
286.Screen Recording Tools
287.Video Making Tools
288.Video Editing tools
289.AI Video Creation
290.How to Upload Videos to Youtube
291.YouTube SEO Ranking Factors
292.keyword Research for YouTube
293.YouTube Title, description, Tags optimisation
294.End Screens & cards
295.How to use Playlists.
296.YouTube SEO Tools for Ranking
297.Understanding Copyrights and Spam.
298.Making Money From YouTube
299.YouTube Adsense Monetisation Tricks & Tips
300.How to get 4000 hours watch time & 1000 Subscribers
301.YouTube Partner Program YPP approval
302.YouTube Creator Studio Dashboard.
303.YouTube Analytics.
304.YouTube comment moderation.
305.YouTube channel Suspension, Policy Violation rules.
Module 20: WhatsApp Marketing
306.What is WhatsApp Marketing?
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
307.Why It Works: Open Rates, CTR, Personalization
308.WhatsApp vs. Email vs. SMS Marketing
309.Types of Whatsapp Accounts & Differences
310.Overview of WhatsApp Business App
311.Step-by-step Setup of WhatsApp Business
312.Adding Profile Photo, Description, Catalog, Location
313.Best Practices for Naming, Branding, and Trust
314.Key Features: Catalog, Quick Replies, Labels, Automated Greeting & Away Messages
315.Design Your WhatsApp Catalog
316.Bulk Whatsapp Messaging Tool
317.Whatsapp API & Whatsapp Marketing Automation
318.Running Ads from Whatsapp on Meta
Module 21: Freelancing
319.What is Freelancing
320.Job vs Freelancing
321.Building a Personal Brand for Freelancing
322.Secret Tips for Freelancing
323.How to Find Clients
324.How to get In-bound Clients
325.How to Get Projects
326.How to Charge Clients based on Different Projects
327.Project Cost Negotiation Tips
328.Gathering Project Requirements
329.Project Management & Tools Required
330.How to Communicate & Handle Clients
331.Weekly & Monthly Project Reports
332.Delivering the Project
333.How to Retain Clients
334.Scaling your Freelancing Business
335.International Freelancing Platforms
Module 22: Tools Covered
336.Chat GPT
337.Gemini
338.Grok
339.Co-pilot
340.Canva - Canva AI
341.DALL·E
342.Remove.bg
343.Elementor
344.Uber Suggest Pro
345.WriterZen
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
307.Why It Works: Open Rates, CTR, Personalization
308.WhatsApp vs. Email vs. SMS Marketing
309.Types of Whatsapp Accounts & Differences
310.Overview of WhatsApp Business App
311.Step-by-step Setup of WhatsApp Business
312.Adding Profile Photo, Description, Catalog, Location
313.Best Practices for Naming, Branding, and Trust
314.Key Features: Catalog, Quick Replies, Labels, Automated Greeting & Away Messages
315.Design Your WhatsApp Catalog
316.Bulk Whatsapp Messaging Tool
317.Whatsapp API & Whatsapp Marketing Automation
318.Running Ads from Whatsapp on Meta
Module 21: Freelancing
319.What is Freelancing
320.Job vs Freelancing
321.Building a Personal Brand for Freelancing
322.Secret Tips for Freelancing
323.How to Find Clients
324.How to get In-bound Clients
325.How to Get Projects
326.How to Charge Clients based on Different Projects
327.Project Cost Negotiation Tips
328.Gathering Project Requirements
329.Project Management & Tools Required
330.How to Communicate & Handle Clients
331.Weekly & Monthly Project Reports
332.Delivering the Project
333.How to Retain Clients
334.Scaling your Freelancing Business
335.International Freelancing Platforms
Module 22: Tools Covered
336.Chat GPT
337.Gemini
338.Grok
339.Co-pilot
340.Canva - Canva AI
341.DALL·E
342.Remove.bg
343.Elementor
344.Uber Suggest Pro
345.WriterZen
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
Digital Brolly - Digital Marketing Crash Course Powered With AI Curriculum
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
346.Frase.io
347.SEM Rush
348.Grammarly
349.Screpy
350.Publer
351.VidIQ & Tube Buddy - Video Marketing
352.Brevo, Mail Chimp, Pabbly Email Marketing
353.Google Search Console
354.Google My Business - Maps
355.Google Analytics 4
356.Google Tag Manager
Module 23: Certifications
357.Brolly Course completion certificate
358.Brolly Internship Certificate* (3 Months)
Module 24: Special Placement & Internship Program
359.Resume & Portfolio Building
360.Creating a professional digital marketing resume
361.LinkedIn profile optimization for visibility
362.One - One Mentoring for doubts
363.Assigning internship Projects
364.Mock interview rounds (technical + HR)
365.Top 100+ frequently asked interview Q&As
366.Module wise job review / guidance session
367.Interview update sharing
368.Personal mentorship for stuck students
369.PLACEMENT SUPPORT TILL PLACED
Module 25: Deliverables to Students
370.Notes/Material
371.Interview Questions
372.Sample Resumes
373.List of the websites to follow for updates
374.List of Websites for SEO Backlinks
375.Checklists & templates for various SOPs
376.Access to Digital Brolly’s Private WhatApp Group
377.Job Openings updates
378.Class Video Recordings
379.Live project/Internship certificate (on completion)
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
www.digitalbrolly.com +91 96 96 96 3446 +91 81869 44555 [email protected]
346.Frase.io
347.SEM Rush
348.Grammarly
349.Screpy
350.Publer
351.VidIQ & Tube Buddy - Video Marketing
352.Brevo, Mail Chimp, Pabbly Email Marketing
353.Google Search Console
354.Google My Business - Maps
355.Google Analytics 4
356.Google Tag Manager
Module 23: Certifications
357.Brolly Course completion certificate
358.Brolly Internship Certificate* (3 Months)
Module 24: Special Placement & Internship Program
359.Resume & Portfolio Building
360.Creating a professional digital marketing resume
361.LinkedIn profile optimization for visibility
362.One - One Mentoring for doubts
363.Assigning internship Projects
364.Mock interview rounds (technical + HR)
365.Top 100+ frequently asked interview Q&As
366.Module wise job review / guidance session
367.Interview update sharing
368.Personal mentorship for stuck students
369.PLACEMENT SUPPORT TILL PLACED
Module 25: Deliverables to Students
370.Notes/Material
371.Interview Questions
372.Sample Resumes
373.List of the websites to follow for updates
374.List of Websites for SEO Backlinks
375.Checklists & templates for various SOPs
376.Access to Digital Brolly’s Private WhatApp Group
377.Job Openings updates
378.Class Video Recordings
379.Live project/Internship certificate (on completion)
Curriculum Designed with ♥ by Digital Brolly – A Subsidiary of Brolly Academy © 2025
301, 3rd Floor, Dr Atmaram Estates, Beside Siri Jewellers, Above LIC Office Near JNTU Metro Station, Nizampet X Roads, KPHB Colony, Kukatpally, Hyderabad 500072
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