DIGITAL MARKETING embrace the marketing in digital way.pdf
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20 slides
Oct 10, 2024
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About This Presentation
Digital marketing is the platform where you can learn digital skills through the development and distribution of relevant, useful content- blogs , newsletter , social media posts. Digital marketing teaches on to work on the search engine optimization, marketing and web analytics. YOU HAVE BUSINESS ,...
Digital marketing is the platform where you can learn digital skills through the development and distribution of relevant, useful content- blogs , newsletter , social media posts. Digital marketing teaches on to work on the search engine optimization, marketing and web analytics. YOU HAVE BUSINESS , WE HAVE STRATEGY …… COME TOGETHER AND MAKE BRAND.
Size: 70.31 MB
Language: en
Added: Oct 10, 2024
Slides: 20 pages
Slide Content
Sain Mastor
DIGITAL YN
MARKETING
Embrace Marketing for
the Digital Era in Sirsa
COO
WELCOME TO
JAIN MASTER :
IF you are searching for your carrer in digital marketing, you have
come to the right place.
we can help your business grow and relevant
GO) Detailed SEO Audit ofa ft 4 io:
Website: = on
E) Content Marketing Project | X
cameo oo
MEET WITH =<
THE TEAM a wi TAURN DABAR
he is social media mai which
unified founders and senior management team ‘ monte ao On nents len
making your brand shine.
have lead strategy and innovation at comparies
like admob, google , jainmaster.comunifield experts
in enterprises software social media and cloud KRYSTAL GUMBER
she is hic degnier which
computing have built successful companies and 2 ie gets
helps our business to grow.
craft industry best practices
HOW TO DO THE “DETAILED SEO
ANALYSIS OF A WEBSITE” PROJECT
1. Choose a Website for Analysis: Select a website that aligns with your interests or industry.
2. Conduct Comprehensive Keyword Research: Find relevant keywords and phrases for your
target audience and identify keyword gaps in your website.
3. Evaluate On-Page Elements: Scrutinize the website's title tags, meta descriptions, headers,
and content for optimization opportunities.
4. Analyze Backlink Profile and Domain Authority: Examine the website's backlinks for quality
and relevance. Evaluate its domain authority to understand its search engine credibility.
5. Identify Technical SEO Issues: Scan the website for technical issues like broken links, page x
speed, crawl errors, and mobile responsiveness.
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COO
SEO OR SEARCH ENGINE Senn IS A BIG PART OF DIGITAL
MARKETIN \ EBS » BIGGEST SOU RCES OF
DIS aN
WITH THIS PROJ
EXECUTE YOUR
YOULL T.
WE
OPPORT
ENGINES. Ti
“YING OPTIMIZ
/ISIBILITY ON
SEO STRATE!
E AND ENHANCING
WORKING ON AN OV
WEI
Y FOR THE
PROJECT 01
SEO Audit of a
rr eres oon eo
SKILLS USED AND
DISPLAYED:
a. Keyword Research and Analysis for the
niche/product/business
b. On-page SEO skills like optimizing meta tags, headings,
internal linking, and content.
c. Off-page SEO skills like backlinks, branded search, etc.
d. Technical SEO skills like URL, page speed, indexing,
canonicals, UI/UX, Code issues, etc.
e. SEO tools like Google Analytics, Google Search Console, and
keyword research tools.
www.jainmaster.com
‘Content is king. Digital marketers tend to swear by the
phrase because marketing is based on the content
presented. Content will ensure you target the right audience.
It would make the ads, emails, blogs, social media posts, and
landing pages compelling and worth paying attention to.
Thus, content marketing is one of the most important aspects
of digital marketing,
/|\
Analytics is one of the most crucial aspects of digital marketing. Mastering
Google Analytics is extremely important for any digital marketer. Building a
Google Analytics project will immerse you in the world of web analytics,
allowing you to track, analyze, and draw insights from website traffic data.
YouTube has become a major lead-generating space for digital marketers with its low
cost per lead and efficacy. This has led to many businesses looking for talented
individuals to scale their YouTube accounts and drive more engagement. X
Building a social media ad campaign project introduces you to the
world of paid social media advertising. You'll plan, design, and
execute targeted ad campaigns on platforms like Facebook,
Instagram, or Twitter. These platforms have separate analytics
sections, which would.further help you analyze the results of your
campaign.
rien oo
Y
Building an email marketing campaign will introduce budding digital marketers :
to the realm of email marketing, where you'll learn to design and executea :
compelling email campaign for a target audience while combining engaging
content and a well-planned strategy.
Creating a video marketing project will help you explore the realm of video marketing,
where you'll create and execute a strategic video campaign to engage your target
audience on various platforms by serving the right video content. x