Digital marketing encompasses all marketing efforts that use electronic devices or the internet.

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It includes various channels and strategies such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and more. Businesses use digital platforms to connect with current and prospective customers, promote products and services, build brand awareness, and drive sales. The field is dynamic and constantly evolving with advancements in technology and changes in consumer behavior.

3. DIGITAL MARKETING
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and
advertise products, services, or brands to a targeted audience. Unlike traditional marketing, which often
relies on physical media like billboards or print ads, digital marketing leverages the internet and electronic
devices.
Key components of digital marketing include:
1.Search Engine Optimization (SEO): Optimizing websites and content to improve visibility in search
engine results pages (SERPs).
2.Search Engine Marketing (SEM): Using paid advertising to Social Media Marketing: Promoting
brands and content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
3.pear in search engine results, often through platforms like Google Ads.
4.Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and
retain a defined audience.

4. 5.Email Marketing: Sending personalized messages to a targeted audience via email to promote
products, services, or events.
6.Influencer Marketing: Collaborating with influencers who have a dedicated and engaged following to
promote products and services.
7.Affiliate Marketing: Partnering with other businesses or individuals who promote your products or
services in exchange for a commission.
8.Online PR: Managing a brand's online reputation and presence through various PR tactics in the
digital space.
Digital marketing allows businesses to reach a global audience, target specific demographics, measure
the effectiveness of campaigns in real-time, and adjust strategies based on performance data. It has
become increasingly crucial in the modern era due to the prevalence of internet-connected devices and
the shift towards online shopping and information consumption.

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