Digital marketing for a bank presentation-191020082132.pptx

marketing plan for a bank

1. Presentation On Digital Marketing plan

2. Name ID No 1.Thowhidul Riad 15304111 2.Annee Sharkar 15304039 3.Subarna datta 15304038 4.Sujan Paul Anik 15304078 TEAM

3. b kash

4. Company Description: bKash Limited, a subsidiary of BRAC Bank, started as a joint venture between BRAC BANK Limited. Bangladesh and Money in motion LLC, USA. The ultimate objective of bKash is to ensure access to a broader range of financial services for the people of Bangladesh. It has a special focus to serve the low income group of the country to achieve broader financial inclution by providing services that are convenient, affordable, and reliable.

5. Mission : By providing financial services that are convenient, affordable, and reliable. bKash aims to wider the net of financial inclusion. bKash wants to provide a solution for mobile financial services,build on a highly scalable mobile money platform allowing the people of Bangladesh to safely send and receive money via mobile devices.

6. Vision: The ultimate objective of bkash is to ensure access to a broader range of financial services for the people of Bangladesh and also to empower the unbanked people.

7. 7 Steps in the digital marketing plan of b kash : SITUATION ANALYSIS DIGITAL MARKETING STRATEGIC PLANNING OBJECTIVES E-MARKETING STRATEGY IMPLEMENTATION PLAN BUDGET EVALUATION PLAN

8. Political ENVIRONMENTAL FACTORS P T E L E S Economy Social Technology Environment Legal 1. SITUATION ANALYSIS

9. SWOT Analysis S Strengths First mover advantage and monopoly Unparalleled technological support Only sustainable system that can abide by the Federal Reserve in Bangladesh Connected with the four largest telecom service providers in Bangladesh W O T Weaknesses Opportunities Threats Limited authorized field agents across Bangladesh (1600) User interface of Bkash is still complex for users Lack of customer support No refund policy Large number of people that are not familiar with conventional banking system. Ecommerce system has been growing in Bangladesh since 2013 Has potential to serve as global logistics support Competition will become more intense for bkash if it does not adopt innovation Customer support must be more informative to users Public relations build stronger bond with customers .

10. 2.Digital Marketing Strategic Planning The marketers of bkash uncover opportunities that help formulating strategic planning by

11. 2.Digital Marketing Strategic Planning Bkash Customer Segment Lower income group living both in rural and urban areas Higher income group living both in home country and abroad

12. 2.Digital Marketing Strategic Planning After evaluating different segments , a company must decide how and how many segments it will target . A target market consists of a set of buyers who share common needs or characteristics that company decides to serves .

13. 2.Digital Marketing Strategic Planning Consumer Side Currently bKash is fulfilling the 4 Financial needs from the consumer side on their competitive advantage - Providing a storage of idle money A fast & reliable channel to transfer money Platform to save with collaboration of commercial bank Make instant payments; for example - shopping or different bills instantly using cell phone Business Side Currently providing businesses with following solutions at finger tip Payment solutions Money transaction

14. 3.OBJECTIVES : To give an overview of mobile financing industry in Bangladesh. To find out about the future prospects in the industry. To evaluate the performance of bKash . To evaluate the competitiveness of bKash in the market. To get an insight of the products of bKash .

15. 4. E-MARKETING STRATEGY: Strategies related to the 4 Ps and relationship management to achieve objectives. Product strategies Pricing strategies Distribution strategy Promotion Marketing communication strategy Relationship management strategies

16. 5. IMPLEMENTATION PLAN Marketing mix tactics Relationship management tactics Information gathering tactics Website forms, cookies, feedback e-mail, social media comments and likes, etc.

17. 6.BUDGET The plan must identify the expected returns from marketing investments, in order to develop: Cost and profit analysis Return on marketing investment (ROMI)

18. 6.BUDGET Budget capital will be collected from our partners and by bank loan. NAME AMOUNT 1.Thowhidul Riad 1000000 tk 2.Annee Sharkar 2000000 tk 3.Subarna datta 1000000 tk 4.Sujan Paul Anik 1700000 tk 5.Bank loan 1500000 tk TOTAL 620000 TK

19. Profit and loss statement Explaination Amount (tk) Amount ( tk) Revenue : Sales Cost of goods sold Gross profit   (-) Expense   Product expense Technology costs Site design Legal fees Office Working capital Miscellaneous Employee salary   Total expenses       Net profit   200000 900000 20000 30000 15000 40000 50000 19000 80000     1100000 ( 254000 )

20. 7.EVALUATION PLAN. Review customer feedback from section on website. Measuring performance and efficiency through analytics. Get feedback from social media comments and likes and then adjust the performance. Get direct feedback from e-mail and take necessary steps if necessary.

21. Thank You