Digital Marketing for Competitive Edge: Key Insights

An insightful presentation on the role of digital marketing strategies in boosting business visibility and growth.

1. Fuelled by Creativity backed by Strategy

2. What we do Digital. Creative. Print –––––– GoGo Marketing –––––– –––––– GoGo Marketing ––––––

3. What we do – our services Web Design Web Development Content Marketing SEO Video Marketing Content Creation Social Media Email Marketing –––––– GoGo Marketing –––––– –––––– GoGo Marketing ––––––

4. Our Mission “To help businesses communicate by telling their story.” –––––– GoGo Marketing –––––– –––––– GoGo Marketing ––––––

5. How we help W e build a strong understanding of our clients and their business, foreseeing challenges and opportunities and creating relevant content We will own marketing and its delivery for our clients We are responsible for delivering results for our clients by telling their story effectively Relation focused Ownership Accountability –––––– GoGo Marketing –––––– –––––– GoGo Marketing ––––––

6. Bespoke solutions for clients and their needs An approach that is built on the foundation of understanding our clients’ business and their needs – not one price for all Prioritised services, to match client’s budgets A relationship service founded on trust –––––– GoGo Marketing –––––– Strong relationships –––––– GoGo Marketing ––––––

7. Strategies Choose SMART goals that align to business objectives 1 2 Have an in depth understanding of the audience 3 Understand and know who the competition are 4 Complete a digital audit and make improvements Be creative and confidence in our tone of voice and graphic design 5 Create a social media content calendar for each platform 6 Create engaging and compelling content across all forms of digital marketing 7 Track performance and make adjustments 8 –––––– GoGo Marketing –––––– –––––– GoGo Marketing ––––––

8. How we helped JB Tool Hire The Problems : w JB Tool Hire Limited is an established business, delivering Tool Hire to commercial enterprises UK wide, as well as the communities local to it's business hubs around the region. Old website unable to be updated by in-house staff in a time and cost effective manner No way of clearly convey and promote services, i.e. no product catalogue Not local visibility. Not ranking on Google, limited traffic and visibility –––––– GoGo Marketing –––––– –––––– GoGo Marketing ––––––

9. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Created and implemented specific SEO recommendations that optimises the website landing pages. Created high-quality blog content that positioned the company as a leader in the industry. Built up a backlinks program to the website that created a better Domain Authority to satisfy the Google algorithm. Promoted brand awareness and visibility using social media posts through LinkedIn and Instagram. Manage the company Instagram account, by editing, adding and maintaining the account reels. The new website The Solution – we created a new website which enabled the following:

10. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– The new website Competitor analysis, ensuring your ahead of industry standards 1 2 Catalogue populated with a modern design and new photography 3 SEO research and planning 4 Wireframing , custom design and build Page content research and creation ensuring your brand and business is accurately reflected 5 Functionality, we suggest functions that align with meeting set KIPs 6 Coding unique templates for your website, satisfying the Google algorithm. 7 Rigorous testing and deployment with full after launch support 8

11. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– The Outcome The outcome – one year growth Through a team effort, JB Tool Hire has successfully been positioned as a leader in the industry and has some impressive wins to showcase. Before marketing activations After marketing activations

12. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Driving new audiences to the website and broadening visibility The domain has 6 new keywords in the top 3 . It also has 11 new keywords in the top 10 . Boosting visibility Keyword : Tool Hire Search Volume : 14,800 Wins : Position 10

13. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Backlink growth Month on month growth Referring Domains 94 +6% Organic Traffic 1.2K

14. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– High quality blog content Challenge: The challenge was to create blog contents that not only showcased the company's expertise but also provided value to readers while improving visibility across search engines. Strategy: Developed a content strategy aimed at driving engagement and increasing visibility. Implementation: Audience Research Engaging Writing Style SEO Optimisation Visual Enhancements Results: Increased Engagement Improved Visibility Established Authority

15. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Social media growth- Linkedin Sample Post Challenge: Lack of follower growth and irregular posting schedule on LinkedIn. Stagnant growth on brand visibility and engagement with the target audience. Strategy: Created posts focused on equipment hire, tailored to seasonal demand. Provided valuable and relevant content to the target audience. Tactics Implemented: Posted three times per month to maintain consistency. Created articles, videos, and specific product hire guides to provide diverse content formats. Aligned content with seasonal trends to address the needs and interests of the target audience effectively.

16. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Social media growth- Instagram Challenge: Initial absence on Instagram , a platform popular for visual content and engagement that impacted on the brand's online presence. Strategy: Created a new Instagram account and consistently posted content focused on equipment hire, specifically tailored to seasonal demand. Tactics Implemented: Posted three times per month to maintain consistency. Utilised Instagram Reels to capitalise on short-form engaging content. Created specific seasonal product hire guides to provide valuable information Results: Successful establishment and growth of the Instagram account. Improved brand visibility and connection with a new audience on Instagram.

17. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Local Search Optimisation Challenge: With specific locations spread across different areas, the challenge was to maximise visibility and engagement within each locality. Coalville, Loughborough, and Hinckley Solution: The goal was to create informative and engaging posts tailored to each area, effectively leveraging the platform's features to connect with local customers. Implementation: Localised Content Creation Regular Updates Visual Appeal Keyword Optimisation Results: Increased Visibility Enhanced Engagement Improved Conversion Rates

18. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Monthly Work Plan Monthly Work Status The reports in 4 months and updates on website statistics Reports produced Website traffic report Top converting key phrases Keyword position summary Top landing pages Social media Insight Content & website amendments

19. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– KPI monitored and reached 36 Good Quality Enquiries Produced Q1 60 Quality hire Enquiries in this period Q2

20. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Website Design Clinical Print- Before Website Design Problems for Clinical Print Cluttered Layout Lack of Clear Value Proposition Confusing Navigation Menu Outdated Design Inconsistent Branding Poor Mobile Optimization Slow Load Times Text-Heavy Pages Lack of Engaging Media Weak Call-to-Action

21. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Website Design - After- Our design Website Design Solutions for Clinical Print Simplified layout and improved user flow. Updated visual design and ensured mobile responsiveness. Improved content structure. Implemented stronger CTAs and ensured faster page load times. View Website

22. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– The home page was completely overhauled to feature bold, clear messaging that highlighted Absolute Care's unique selling propositions (USPs). A compelling image was placed front and centre to immediately communicate the essence of their services. Specialty services were prominently displayed, allowing visitors to quickly understand the full range of home care offered by Absolute Care. The website's landing pages were optimised with specific SEO strategies to improve search engine rankings and organic traffic. A dedicated section was added to showcase client testimonials, reinforcing trust and credibility among potential clients. A new section highlighted key collaborations emphasising Absolute Care's industry partnerships and further establishing their reputation. How we helped Absolute Care The Solution – we created a new website which enabled the following:

23. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Driving new audiences to the website and broadening visibility Boosting visibility for Absolute Care Keyword: Care Agency Leicester Search Volume: 590 Wins : Position 10

24. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Relevant blog creation and optimisation Challenge: The challenge was to create and optimise blog contents that showcased the company's expertise but also provided value to readers while improving visibility across search engines. Strategy: Developed a seo strategy aimed at driving engagement and increasing visibility. Implementation: Audience Research SEO Optimisation Visual Enhancements Results: Increased Engagement Improved Visibility Established Authority

25. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– KPI monitored and reached 65 Out of 65 enquiries, you have had around 6 good-quality enquiries in this period, and others are job enquiries and one or two complaints too. Q1 Client Feedback On a positive we do seem to be getting more phone calls for private work so thank you. Q1

26. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– The Home Page has been totally reimagined. It features bold, clear messages that reinforce key USPs, and an eye-catching images that puts the Care at Home’s services at the heart of the page. It also features Care at Home’s speciality services very clearly, which was a key requirement. Created and implemented specific SEO recommendations that optimises the website landing pages. Testimonial pages were added to showcase client experiences and satisfaction, reinforcing trust and credibility. A dedicated partners section was created to highlight key collaborations and affiliations. Direct Marketing to Healthcare professionals through email How we helped Care at Home ( Midlands) The Solution – we created a new website which enabled the following:

27. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Email Marketing for Care at Home To reach healthcare professionals and potential referral partners, we implemented targeted email campaigns focusing on key services. The email campaigns were strategically sent to different groups of healthcare professionals, including doctors, dementia care workers, occupational therapists, care coordinators, nurses and social workers. Engagement and Visibility The tailored email campaigns demonstrated varying degrees of engagement across different professional groups. The highest engagement was observed among social workers, followed by doctors and care coordinators.

28. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– KPI monitored - Care at Home 18 Enquiries Produced Q1 Client Feedback On a positive we do seem to be getting more phone calls for private work so thank you .

29. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Challenge: Instagram, A platform popular for visual content and engagement that impacted on the brand's online presence. Strategy: Managed their Instagram account and consistently posted content focused on interior design specifically tailored to their work. Tactics Implemented: Posted three times per month to maintain consistency. Utilised Instagram Reels to capitalise on short-form engaging content. Results: Successful establishment and growth of the Instagram account. Improved brand visibility and connection with a new audience on Instagram. Instagram visibility for Mode Interiors

30. –––––– GoGo Marketing –––––– –––––– GoGo Marketing –––––– Driving new audiences to the website and broadening visibility Boosting visibility for Mode Interiors Keyword: Commercial Painting Search Volume: 260 Wins : Position 1

31. Thank you Fuelled by Creativity backed by Strategy –––––– GoGo Marketing –––––– –––––– GoGo Marketing ––––––