Digital-Marketing-for-the-Adidas-Brand.pptx

adidas complete digital marketing strategies

1. Digital Marketing for the Adidas Brand Adidas, the iconic sportswear brand, has pioneered innovative digital marketing strategies to connect with its global audience. From leveraging social media influencers to optimizing search engine visibility, Adidas' comprehensive approach showcases the power of seamless online engagement.

2. Introduction Products : Adidas designs and manufactures a wide range of products, including footwear, apparel, sportswear, sports equipment, and accessories . The company is best known for its iconic three-stripe logo, which it acquired in 1952 from Finnish sports company Karhu Sports. Global Presence: Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike. The company operates in numerous countries and has a significant global market presence Sustainability: The brand is dedicated to environmental sustainability and has implemented various initiatives to reduce its carbon footprint. Projects like Futurecraft Loop, aimed at creating fully recyclable shoes, highlight Adidas' commitment to sustainability.

3. History and Brand Identity of Adidas 1 1949 Adidas is founded by Adolf "Adi" Dassler after a split from his brother Rudolf's company, Puma. 2 1954 The iconic three- stripe Adidas logo is introduced, becoming a symbol of the brand's athletic heritage. 3 1972 Adidas outfits the West German national soccer team, further cementing its reputation in the sports world.

4. Brand Awareness: Goal: Increase global visibility and recognition of Adidas. Strategy: High-impact digital campaigns, sponsorships of major sporting events (like the FIFA World Cup, Olympics). Example: Social media blitzes during major sports tournaments. Customer Engagement: Goal: Create personalized and engaging customer experiences. Strategy: Use data to craft interactive and tailored marketing campaigns. Example: Adidas mobile app with personalized fitness plans and product recommendations. Market Expansion: Goal: Grow presence in emerging markets. Strategy: Digital outreach through localized campaigns. Example: E-commerce platforms tailored for specific regions. KEY OBJECTIVES

5. Branding and Subsidiaries Adidas markets its products under its own brand, but as other brand names and subsidiaries as well: Adidas Originals Adicolor Adidas 1 Adidas Superstar Stan Smith by Adidas TaylorMade -Adidas Adidas Yeezy Three stripes Your text here

6. Digital Marketing Channels

7. SOCIAL MEDIA Platforms : Instagram, Facebook, Twitter, TikTok , and LinkedIn. Strategy : Engage users with visually appealing content, stories, live sessions, and user-generated content. Example : # HeretoCreate campaign where athletes and influencers share their stories, making the brand relatable and inspiring.

8. Social Media Marketing Strategies 1 Influencer Collaborations Adidas partners with influential athletes, celebrities, and content creators to reach new audiences. 2 User- Generated Content The brand encourages customers to share their Adidas experiences, fostering a sense of community. 3 Engaging Content Adidas creates visually-appealing, emotionally-driven social media content to drive brand awareness and engagement.

9. Adidas' Instagram page is a testament to their effective use of social media to build a strong online presence, engage with their audience, and promote their brand values. Adidas' Instagram page is a powerful tool in their digital marketing strategy, boasting 28.14 million followers .

10. Adidas has a strong presence on Facebook with approximately 40.95 million followers . The brand actively uses this platform for community engagement, frequently sharing content related to sports, sustainability, and social causes. Adidas has a strong and creative presence on social media, including Facebook. Their strategy often leverages Facebook's diverse ad formats, such as Carousel and Collection ads, which showcase multiple products and videos, enhancing both engagement and conversions. For example, one campaign using Facebook Collections achieved a 42% increase in conversions by integrating engaging visuals with product catalogs, making it easier for users to explore and purchase new release.

11. Adidas has a significant following on Twitter, boasting over 4 million followers . The brand effectively uses Twitter to engage with its audience by sharing content on new product launches, social campaigns, and collaborations with high-profile partners. One notable aspect of Adidas’s Twitter strategy includes its commitment to social causes, frequently posting about sustainability initiatives and movements like # EndPlasticWaste . Adidas also actively interacts with followers by responding to comments, retweeting user-generated content, and engaging in trending conversations to keep its community lively and connected. Their strategy includes cross-promoting campaigns from other platforms, like Instagram and Facebook, to reinforce their brand's cohesive presence across social media.

12. Adidas' Omnichannel Marketing Approach Seamless Experiences Adidas provides consistent brand messaging and user experiences across online, mobile, and in- store channels. Data- Driven Insights Adidas leverages customer data to personalize marketing campaigns and optimize their digital touchpoints. Agile Adaptation The brand rapidly responds to changing consumer behaviors and market trends to stay ahead of the competition.

13. Influencer Collaborations and Partnerships Athlete Ambassadors Adidas partners with top athletes to co- create products and share their training and performance stories. Celebrity Collaborations High- profile celebrity collaborations, such as with Kanye West's Yeezy line, have expanded Adidas' reach. Grassroots Partnerships Adidas supports local communities and up- and- coming creators to authentically connect with diverse audiences. Curated Collections Limited- edition, co- branded product collections create hype and drive customer loyalty.

14. COLLABORATIONS & PARTNERSHIPS SOME COLLABORATIONS WITH HUGE FEMALE STARS

15. SOME COLLABORATIONS WITH MALE STARS

16. Search Engine Optimization (SEO) for Adidas 1 Keyword Research Adidas identifies and targets relevant keywords to improve organic search visibility. 2 Technical Optimizations The brand ensures its website is fast, mobile-friendly, and technically sound for search engines. 3 Content Marketing Adidas creates valuable, informative content to rank for high-intent search queries.

17. Video Content and YouTube Marketing Product Demos Adidas showcases its latest products through engaging video content. Athlete Stories The brand shares inspirational stories of its athlete ambassadors to build emotional connections. How- To Guides Adidas provides educational videos to help customers get the most out of their products. Brand Campaigns The brand's YouTube channel showcases its latest brand- building campaigns and initiatives.

18. Email Marketing and Loyalty Programs Personalized Emails Adidas leverages customer data to deliver tailored email content and product recommendations. Loyalty Rewards The Adidas Creators Club program incentivizes customers to engage with the brand and make purchases. Exclusive Access Loyalty members receive early access to new product releases and exclusive content.

19. Mobile App and In- Store Digital Experiences Mobile App The Adidas mobile app offers seamless digital experiences, including product browsing, AR try- ons, and exclusive content. In- Store Kiosks Interactive in- store kiosks and digital displays help customers discover products, access information, and make purchases. Omnichannel Integration Adidas integrates its digital and physical retail experiences, enabling a cohesive and personalized customer journey.

20. Measuring and Optimizing Digital Performance Website Traffic Conversion Rates Social Media Engagement Return on Investment Adidas tracks The brand Adidas The brand its website monitors analyzes measures the visitors, conversion social media ROI of its bounce rates, metrics, such metrics, digital and user as purchases including marketing behaviors to and sign- ups, likes, shares, campaigns to identify areas to optimize and ensure for the customer comments, efficient improvement journey. to refine its allocation of . content resources. strategy.