Digital Marketing in the New Age Companies.pptx

Digital Marketing

1. Next Step to Digital Marketing Tronic Solutions Build Your Online Identity Copyright © Tronic Solutions

2. Search Engine Optimization (SEO) Social Media Optimization (SMO) Online Reputation Management (ORM) Google Adword Google Updates INDEX SEO SMO PPC ORM Copyright © Tronic Solutions

3. What is Search Engine Optimization(SEO) ? SEO or search engine optimization is the process of developing and boosting the quality and volume of traffic to a given website via search engines. Copyright © Tronic Solutions

4. SEO On-Page SEO Off-Page SEO Copyright © Tronic Solutions

5. On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page. What is On-Page SEO ? Copyright © Tronic Solutions

6. Components of On-Page SEO Site analysis, Understanding of Existing Promotional Activities (if any) & Web Site Architecture Assessment. Clients' business analysis & understanding, Target Audience etc. Goals Assessment & Understanding budget constraints. Keyword Research: Collection of keywords and finalization in consultation with the client. Continue on next page…….. Copyright © Tronic Solutions

7. Competitors Research& Analysis - Analyze top three competitors’ websites that rank higher in search engines. Take care of canonical issue Improve the existing on-page copy to convey a ‘theme’ about each page of the site to search engines crawlers. Meta Tag and Description Tag Optimization Page Title Tag Optimization Broken Link Check Continue on next page…….. Copyright © Tronic Solutions

8. Alt Tag Optimization HTML Optimization & Modifications Create XML sitemap and submit to Google, Yahoo!, and Bing Optimize anchor text of the links to include core keywords in them Modify robots.txt file to prevent search engines from indexing pages such as admin directory & pages. Integrate Google Analytics to track visitor activity. Copyright © Tronic Solutions

9. What is Off-Page SEO ? Off-page SEO are activities to promote and popularize our website. The most important reason that off page SEO is essential is that it generates links to your website. The better the quality of content displayed on your website, the better the chance of your website gaining a high ranking on any search engine. Copyright © Tronic Solutions

10. Directory Submissions Social Bookmarking Search Engine Submissions Article Submission Forum Postings Question-Answers Classified Posting Blog Creation Business Listing Content Sharing Components of Off-Page SEO Copyright © Tronic Solutions

11. Directory Submissions Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category. Social Bookmarking Social bookmarking is an easy way to get backlinks to your site.  You just submit a title, URL, description, and tags = 1 easy backlink to your website. And also bookmarking allow you to specifically target what you want to see.  Question-Answers Q&A sites can helpful to get relevant traffic and high quality backlinks for your website. Copyright © Tronic Solutions

12. Search Engine Submissions The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page. Article Submission Submitting websites to Article Sites is very popular amongst SEO experts, as article submission not only gives you High Quality Back Links from relevant sites also increases online visibility. Forum Posting Forum posting discussion is a way to share knowledge also it helps a website by collecting back links. Lots of people come to forum site to know about something or to learn. Copyright © Tronic Solutions

13. Classified Posting Classified submission is very useful to promote the website as they get posted immediately and can generate sales queries in a couple of days. Classified ads are a great resource for someone who is not in organic ranking. Blog Creation Blogs provide business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers. Business Listing A good business listing to business directories or citations are important. In this way, people will got to see your business easily by simple doing a Google search. Your business will become more searchable and easy to reach. Copyright © Tronic Solutions

14. Content Sharing Content Sharing is a technique that allows you to organize and view all your documents and content in an online file and folder structure. You can easily share the content with others with a unique URL to document and can upload the documents of any sizes. Copyright © Tronic Solutions

15. SMO Copyright © Tronic Solutions

16. What is Social Media Optimization(SMO ) ? Social Media Optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. The main focus of Social Media Optimization is to drive traffic from sources other than search engines. Copyright © Tronic Solutions

17. Facebook Facebook has found a way to make itself the link between the brand and the consumer. Many people use facebook professionally for business networking. More and more businesses with an online presence will link users to a facebook page. Twitter Twitter is a wonderful medium for free publicity, as it creates brand awareness and builds a relation based on trust with potential customers. An enterprise can convey it to the people about its latest product offering and future work. Using Twitter, a business can reach out to maximum pool in minimum time, using minimal resources. Copyright © Tronic Solutions

18. Linked In LinkedIn is a social networking site developed specifically for business.  The site features business professionals as users who are there to market themselves and/or their companies by building relationships and contacts.  LinkedIn is useful in the exchange of ideas, information and opportunities. Google+ One of the unique future given by Google in Google + is that if you want to share information or content on your profile then you have option how to share that information via its special feature called Circle. Copyright © Tronic Solutions

19. Myspace Using MySpace for business networking can be a very effective tool to add to your marketing strategy. The beauty of using MySpace for business networking is that it is extremely powerfully, totally customizable, and absolutely free.  You essentially are being given an opportunity to own a hosted website for free. Flickr Flickr is one of the most popular photo-sharing sites on the Internet. Owned by Yahoo! Flickr is also an online social community, whose members share photos and mutual interests. Copyright © Tronic Solutions

20. Slide Share Slideshare is the business orientated Social Media platform that revolutionized the business world. Slides that are uploaded should only contain serious business orientated content. Slideshare has gained a solid reputation for facilitating business success through a more dependable, professional social media platform. Scribd Scribd is a document-sharing website that allows users to post documents of various formats, and embed them into a web page using its iPaper format. Copyright © Tronic Solutions

21. Video Optimization Create a video that target our Audience and tell our services. Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. StumbleUpon Website owners and marketers can benefit from StumbleUpon by using it as a way to bring more Internet traffic to a website. More traffic either means more exposure for a product or service, or, in some cases, more advertising revenue based on extra traffic and ad clicks. Copyright © Tronic Solutions

22. Pinterest Pinterest is a social photo sharing website that has also been described as an online pin board . Every image pinned to a Board has a link back to its original published source. Pinterest content is being crawled and indexed by Google, therefore it will impact your SEO rankings. Copyright © Tronic Solutions

23. Copyright © Tronic Solutions

24. What is Online Reputation M anagement(ORM) ? Online reputation management definition it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. Copyright © Tronic Solutions

25. The reputation management definition can be separated into three different categories :- Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business . Maintenance – Reputation management meant to just keep a company’s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already. Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion. Copyright © Tronic Solutions

26. Components of ORM Blogging – Blogs that are updated every day Directory listings – Listing a website in directories using optimized keywords Direct reviews – Hiring someone to write good reviews of the company on websites Online publicity – Syndicated article writing, links, and banners Social networking – Posting pages on MySpace.com and Facebook. Copyright © Tronic Solutions

27. Understand How Adwords Works……? Copyright © Tronic Solutions

28. What is Google AdWords ? Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Google AdWords uses CPC pricing which is based on each time a user clicks on the ad and is directed to your website.

29. Google algorithm update is a rules and regulations that are set by Google. To get a good ranking in the search engine it is believed that one should follow that updated Google algorithm. W h a t i s Copyright © Tronic Solutions

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31. Google Panda Update starting from the beginning of the year,2011. Continuously Google is improving their search result and lowering the rank of spammy site, Content farms, affiliate sites, scraper sites and sites with too many advertisements.  Google released, "Another step to reward high-quality sites" with it’s April 24th, 2012 Penguin update. Targets of the Penguin include: Keyword Stuffing, Link Schemes, Over Optimization of Content, Spun Articles. On 27th of September, EMD stands for exact match domains. It is an algorithmic update. The “EMD update” was aimed at removing low quality, spammy, “exact-match” domains from the SERPs. Copyright © Tronic Solutions

32. Google Dance Google’s Extra Activities The Google Dance refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions. Google Bombing Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google.  Google Juice Internet slang to refer to the substance which flows between web pages via their hyperlinks. Pages with lots of links pointing to them acquire much 'Google Juice' and pages which link to highly 'juicy' pages acquire some reflected 'Google Juice'.

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