Introduction to Digital Marketing Definition: What is digital marketing ? Importance: Why digital marketing is crucial in today’s business environment. Comparison with Traditional Marketing: Highlight the differences and advantages of digital marketing.
Key Components of Digital Marketing Search Engine Optimization (SEO): Optimizing content to rank higher in search engines. Content Marketing: Creating and sharing valuable content to attract and engage an audience. Social Media Marketing: Utilizing social media platforms to promote products and engage with customers. Email Marketing: Sending targeted emails to nurture leads and convert them into customers. Pay-Per-Click (PPC) Advertising: Paid advertising to drive traffic and conversions.