DIGITAL MARKETING INSTITUTE IN BTM LAYOUT

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.

For more details visit https://nidmindia.com/

1. WWW.NIDMINDIA.COM
SOCIAL MEDIA
MARKETING
IN 2024
INSIDER SECRETS
TO MASTERING
PAGE 01

2. INTRODUCTION
UNDERSTANDING THE SOCIAL MEDIA LANDSCAPE
PAGE 02
TOOLS AND TECHNIQUES
CASE STUDIES
AGENDA
WWW.NIDMINDIA.COM
KEY STRATEGIES FOR 2024

3. UNDERSTANDING THE
SOCIAL MEDIA
LANDSCAPE
EVOLUTION OF SOCIAL
MEDIA PLATFORMS
USER DEMOGRAPHICS
AND BEHAVIORS
CURRENT TRENDS IN
SOCIAL MEDIA USAGE
PAGE 03
WWW.NIDMINDIA.COM

4. EVOLUTION OF
SOCIAL MEDIA
PLATFORMS
OVERVIEW OF MAJOR
PLATFORMS
Facebook, Instagram,
Twitter, LinkedIn, TikTok
PAGE 04
EMERGING PLATFORMS
TO WATCH
Clubhouse, BeReal
CHANGES IN ALGORITHMS
AND FEATURES
01 02
03
WWW.NIDMINDIA.COM
Updates affecting how
platforms operate and user
interactions.

5. USER DEMOGRAPHICS
AND BEHAVIORS
AGE GROUPS AND PLATFORM PREFERENCES
PAGE 05
WWW.NIDMINDIA.COM
BEHAVIORAL INSIGHTS:
ENGAGEMENT, CONTENT CONSUMPTION, INTERACTION PATTERNS
IMPACT OF MOBILE USAGE

6. CURRENT TRENDS IN
SOCIAL MEDIA
USAGE
RISE OF SHORT-FORM VIDEO CONTENT
PAGE 06
WWW.NIDMINDIA.COM
INCREASED USE OF STORIES AND REELS
GROWTH OF SOCIAL COMMERCE
IMPORTANCE OF AUTHENTICITY AND TRANSPARENCY

7. KEY STRATEGIES FOR 2024
CREATING ENGAGING
CONTENT
LEVERAGING INFLUENCER
PARTNERSHIPS
UTILIZING DATA
ANALYTICS
PAGE 07
WWW.NIDMINDIA.COM
IMPLEMENTING PAID
ADVERTISING

8. CREATING
ENGAGING CONTENT
IMPORTANCE OF VISUAL
AND INTERACTIVE CONTENT
Visual and interactive
content grabs attention,
simplifies information, aids
memory, boosts
participation, and is more
shareable.
PAGE 08
TIPS FOR CRAFTING
COMPELLING STORIES
Craft compelling stories with
relatable characters,
engaging plots, clear
themes, vivid descriptions,
and emotional appeal to
captivate your audience.
USING USER-GENERATED
CONTENT
Utilize user-generated
content to feature authentic
experiences and encourage
community engagement
and brand advocacy
effectively.
01 02 03
WWW.NIDMINDIA.COM

9. LEVERAGING INFLUENCER
PARTNERSHIPS
PAGE 09
IDENTIFYING THE RIGHT INFLUENCERS
BUILDING AUTHENTIC RELATIONSHIPS
WWW.NIDMINDIA.COM
MEASURING ROI AND IMPACT
Identify influencers who align with your brand values to
maximize reach and engagement effectively.
Build genuine connections based on trust and mutual
understanding.
Evaluate returns and effectiveness to gauge business
outcomes and improvements accurately.

10. UTILIZING
DATA ANALYTICS
TRACKING KEY METRICS:
ENGAGEMENT, REACH, CONVERSIONS
PAGE 10
WWW.NIDMINDIA.COM
TOOLS FOR DATA ANALYSIS:
GOOGLE ANALYTICS, HOOTSUITE, SPROUT SOCIAL
MAKING DATA-DRIVEN DECISIONS
Monitor interaction, audience scope, and conversion rates
for performance evaluation.
Use tools like Google Analytics, Hootsuite, and Sprout Social
for comprehensive data analysis.
Using data analysis to guide informed and objective
choices.

11. IMPLEMENTING
PAID ADVERTISING
TYPES OF SOCIAL
MEDIA ADS
Sponsored Posts, Stories,
Carousel Ads
PAGE 11
TARGETING AND
RETARGETING STRATEGIES
Focusing on specific
audiences and re-engaging
past visitors effectively.
BUDGETING AND ROI
ANALYSIS
01 02
03
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Allocating resources wisely
and measuring investment
returns effectively.

12. TOOLS AND TECHNIQUES
SOCIAL MEDIA
MANAGEMENT TOOLS
CONTENT CREATION
TOOLS
ANALYTICS AND
REPORTING TOOLS
PAGE 12
WWW.NIDMINDIA.COM

13. PAGE 13
WWW.NIDMINDIA.COM
CASE STUDIES
SUCCESSFUL SOCIAL MEDIA CAMPAIGNS
LESSONS LEARNED FROM INDUSTRY LEADERS
STRATEGIES FOR DIFFERENT SECTORS
Effective online strategies engaging audiences and
achieving marketing goals.
Insights gained from the experiences and strategies of top
professionals.
Tailored approaches to meet unique needs of various
industries.

14. Thanks for
Watching
PAGE 14
KEITHSTON AND PARTNERS WWW.NIDMINDIA.COM
[phone]
www.nidmindia.com
[email protected]
PHONE NUMBER
WEBSITE
EMAIL ADDRESS
Get in touch.