Digital marketing institute in kochi.pdf

Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

1. Digital MarketingDigital Marketing

2. About Digital Marketing
Digital marketing involves
promoting products or services
using digital channels.
Social Media Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Content Marketing
Email Marketing

3. Why Digital Marketing?
• Cost-effective compared to traditional marketing
• Helps reach global audiences
• Provides measurable results
• Builds brand awareness & trust
Join a Digital Marketing Institute in Kochi
to master these skills.

4. Career Opportunities in Digital
Marketing
• SEO Specialist
• Social Media Manager
• Content Strategist
• PPC Campaign Manager
• Digital Marketing Analyst

5. Search Engine Optimization (SEO)
SEO is the process of optimizing content to
rank higher in search engines.
• On-page SEO
• Off-page SEO
• Technical SEO

6. Social Media Marketing
Promoting brands on social platforms like:
• Facebook
• Instagram
• LinkedIn
• Twitter (X)
Helps businesses connect directly with audiences.

7. Pay-Per-Click Advertising (PPC)
PPC allows advertisers to pay only when users
click their ads.
• Google Ads
• Bing Ads
• Display Advertising
• Remarketing Campaigns

8. Content marketing focuses on creating
valuable content to attract audiences.
Blogs
Infographics
E-books
Videos
Podcasts
Content Marketing

9. Email marketing builds customer
relationships and drives conversions.
• Newsletters
• Promotional Emails
• Automated Campaigns
• Personalized Offers
Email Marketing

10. AI-powered Marketing
Mobile-first Strategies
Video & Interactive Content
Hyper-personalization
Continuous Learning & Upskilling
Future of Digital Marketing