Digital Marketing Introduction course pp

This is one of the most comprehensive digital marketing courses available. We’ll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more! The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels.

1. Digital Marketing - An Introduction

2. What is Digital Marketing? If you think in a simple language”- “Digital” and “Marketing” are both different concepts. “Digital ” refers to conducting each & everything via an online source. “ Marketing ” refers to attracting and selling products & services to the customers. Thus if you combine both “Digital Marketing” it refers to promotional activities via an online source. In short selling of products & services through digital platforms.

3. Definition of Digital Marketing “Digital Marketing” can be defined as: “Digital Marketing is a process of promoting products & services through one or more online sources.” For example – Promoting of your business via different platforms like Internet, Social Media, Phones, Mails etc.

4. Scope of Digital Marketing Massive job opportunity. Flexibility. Highest Paid profile. Business Growth.

5. Benefits of Digital Marketing Low Investments. It is measurable. High Return on Investment(ROI). Can reach Globally. It’s a real time approach. Precise Audience Targeting.

6. Modules of Digital Marketing Search Engine Optimization(SEO) Social Media Optimization(SMO) Social Media Marketing(SMM) Social Media Automation(SMA) Search Engine Marketing(SEM)

7. Other Modules Affiliate Marketing E-mail Marketing Online Reputation Management. Google Adsense . Google Webmaster. Google Analytics. Google Ads. & Many More!

8. Search Engine Optimization (SEO) Digital Marketing Social Media Optimization (SMO) On-page optimization Off-page optimization Facebook Instagram Twitter LinkedIn YouTube Pinterest Tumblr Snapchat Social Media Marketing (SMM) Facebook Marketing Instagram Marketing Twitter Marketing LinkedIn Marketing YouTube Marketing Search Engine Marketing (SEM) Google Ads Other types Content Marketing E-mail Marketing Affiliate Marketing Influencer Marketing

9. THANK YOU!