Digital_Marketing_Introduction module 1.pptx

Very clear points of digital marketing

1. Module -1 Digital Marketing Overview Trainer: Shaifali Tewani / Contact _ 9571613961

2. What is Marketing? Marketing is the Science and Art of exploring, creating, and developing value to satisfy the needs of a target market at a profit Trainer: Shaifali Tewani / Contact _ 9571613961

3. Key terms in Marketing? R&D • Identify customer’s need • Develop product and/or Services Target Market Communication Brand Awareness Visibility Value Proposition Create Utility Advertising Promotion Sales Measurement Feedback Retaining Trainer: Shaifali Tewani / Contact _ 9571613961

4. What is Digital Marketing? What is digital marketing? When you do market online using digital devices like computer, tablet, mobile phones, radio, television or digital signage It is finding your right target market on internet, reaching them, proposing values by communicating and generating business on internet. Trainer: Shaifali Tewani / Contact _ 9571613961

5. Benefits of Digital Marketing Wide Reach, No Geographical Boundaries Increase Brand Awareness Cost Affective Niche Targeting (Specific Audience) Performance Oriented Generate Potential Leads / clients Track and Monitor Every Penny you Spend Trainer: Shaifali Tewani / Contact _ 9571613961

6. Marketing Process Step 1: Situation Analysis Step 2: Marketing Strategy Step 3: Marketing Mix Decisions Step 4: Implementation and Control Trainer: Shaifali Tewani / Contact _ 9571613961

7. Why DM wins over TM Time Calculative ROI Tracking Ad Placement or Targeting Budgeted Trainer: Shaifali Tewani / Contact _ 9571613961

8. Understanding Digital Marketing Process Trainer: Shaifali Tewani / Contact _ 9571613961

9. Digital Marketing Process Visibility Bringing targeted traffic Engagement Conversion Measurement Retention Trainer: Shaifali Tewani / Contact _ 9571613961

10. 1. Visibility Create visibility for a business, product or services on internet. It is reaching out to potential customers and letting them to know who you are. Visibility is being present in front of your customer Visibility is let people know that you exist. Trainer: Shaifali Tewani / Contact _ 9571613961

11. Types of Visibility Owned Website, Blog, Ebooks, Social Profiles Paid 3 rd Party, Facebook, Google Ad, Paid Links and Content, and Email Marketing Earned WOM, Search Engine Ranking, Viral Marketing, Referrals and Influence Visibility Trainer: Shaifali Tewani / Contact _ 9571613961

12. 2. Visitors Engagement When one engage with your website like reading articles, download ebooks, Songs, Movie, Free Software, Listening Podcasts, Watching videos etc..) Examples: Any blog/Video/Social Post etc. Trainer: Shaifali Tewani / Contact _ 9571613961

13. Importance of Engagement The engagement may convert in perspective leads and Sales. It creates your Brand Value. Trainer: Shaifali Tewani / Contact _ 9571613961

14. 3. Bringing Targeted Traffic Visibility results in traffic to our website, blog, fan page, landing pages But we are getting potential customers to our website or just traffic? Trainer: Shaifali Tewani / Contact _ 9571613961

15. Types of Targeted Traffic Inbound Traffic – Let our target market reach us Outbound Traffic – We reach out to our potential market Trainer: Shaifali Tewani / Contact _ 9571613961

16. 4. Converted Traffic into Leads Conversion is also known as Leads Leads comes from Traffic Traffic can be generated by different medium like Social Media Engagement, Search Engine Optimization, Email Marketing, Mobile Marketing, and through Ads Trainer: Shaifali Tewani / Contact _ 9571613961

17. Conversions Types Micro Conversions – In this people never shows interest directly they engage in small activities. Like newsletter subscribing sharing page on social Media, Download Case Studies or eBooks etc. Macro Conversions – When one engage with some big Activities like Subscribing for free trail, or free demo, Signing up Forms. It creates final sales . Trainer: Shaifali Tewani / Contact _ 9571613961

18. Another way to understand – Conversion Types If you are providing something which is not closely related to your business but you are engaging visitors then it will be Micro activities. While when you engage the visitor in which one is going to associate you to directly then it will be Macro activities. Trainer: Shaifali Tewani / Contact _ 9571613961

19. 5. Retention We convert leads in to the sales by nurturing the leads. When they converts into the leads, we retains or make happy by sharing stuff, by greeting, by other engaging methods for making reputation and referrals. Trainer: Shaifali Tewani / Contact _ 9571613961

20. Retention Types Vertical Retention: When one engages with the same set of product and services from the same company. Horizontal Retention: When one engages with the other types of product or services from the same company. Trainer: Shaifali Tewani / Contact _ 9571613961

21. 6. Performance Evolution Performance evolution is important to know the actual status of current marketing activities. Importance: Optimization and To increase ROI Example: How many visitors are converting into the micro or macro activities or lead or conversion. Trainer: Shaifali Tewani / Contact _ 9571613961

22. Tools for Evolution Google and Bing Analytics Independent Social Sites Insights Other tools like : Clicky (Freemium) Woopra (Freemium) (Free up to 30,000 actions per month) Open Web Analytics (Free) Stat Counter (Free) KissMetrics (Premium) Adobe Analytics (Premium around $5K) – Good for enterprises Trainer: Shaifali Tewani / Contact _ 9571613961