Digital_Marketing_Monetization_Sample.pptx

Digital and monetization

1. Digital Marketing & Monetization How Apps & Games Make Money Presented by [Your Name]

2. Introduction to Digital Marketing & Monetization - Digital Marketing: How businesses attract users online - Monetization: Strategies to earn revenue from users - Apps and games use a mix of both to grow and profit

3. Digital Marketing Strategies - Paid Advertising (Google Ads, Facebook Ads) - App Store Optimization (ASO) - Social Media & Influencer Marketing - Viral Marketing & Referrals

4. Digital Marketing in Action Insert an image of digital marketing strategies here

5. How Apps & Games Make Money - In-App Purchases (Buying virtual items) - Ads (Banner, Rewarded, Interstitial) - Subscriptions (Monthly/Yearly plans) - Paid Apps (One-time purchase) - Hybrid Models (Mixing strategies)

6. Monetization Case Studies • Candy Crush – In-App Purchases (Extra moves) • Spotify – Subscription Model • TikTok – Ads & In-App Gifts • Genshin Impact – Gacha (Randomized Purchases)

7. Monetization Strategies in Apps Insert an image of monetization strategies here

8. Key Takeaways ✅ Digital Marketing helps apps gain users ✅ Monetization turns users into revenue ✅ Balance user experience with earnings ✅ Freemium & ads are the most common models

9. Thank You! Any Questions?