Digital Marketing Notes: Key Strategies and Insights

DICS Innovative is a forward-thinking organization dedicated to pushing the boundaries of creativity and technology. Our mission is to empower businesses and individuals to harness innovation for growth and success. With a focus on cutting-edge solutions, we offer a diverse range of services that cater to various industries, including digital marketing, product development, and technology integration.

1. DIGITAL MARKETING At DICS INNOVATIVES Presented By : Bhavya Pathak

2. CEO Profile What Is Digial Marketing Digital marketing is the practice of promoting products or services using digital channels and technologies, such as websites, social media, email, search engines, and mobile apps, to connect with consumers and drive engagement, awareness, and sales. Join Digital Marketing in Pitampura

3. Key Channels Overview SEO : Get found on search engines. Content Marketing : Share valuable blogs/videos. Social Media : Engage audiences on social platforms. Email Marketing: Nurture leads via email. PPC Ads : Paid ads for quick traffic. Affiliate Marketing : Partners promote products. Influencer Marketing : Use influencers for reach. Video Marketing : Promote with videos. Mobile Marketing: Target mobile users. CRO : Boost conversions on your site.

4. Components Of Digital Marketing

5. Search Engine Optimization SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google so it appears higher in search results when people look for related keywords. In short: Goal : Get more organic (free) traffic from search engines. Key Elements: On-page SEO – Optimizing content, titles, keywords, and site structure. Off-page SEO – Building backlinks and online authority. Technical SEO – Improving site speed, mobile-friendliness, and crawlability.

6. Search Engine Marketing SEM (Search Engine Marketing) is a digital marketing strategy focused on promoting websites by increasing their visibility in search engine results through paid advertising. Key Components: PPC Ads (Pay-Per-Click): Ads on platforms like Google Ads or Bing Ads where you pay only when someone clicks. Keyword Targeting: Choosing the right search terms to reach potential customers. Ad Copy & Landing Pages: Creating compelling ads and optimizing landing pages for conversions. Bid Management & Analytics: Controlling costs and measuring performance (CTR, conversions, ROI).

7. Social Media Marketing Social Media Marketing (SMM) is the use of social media platforms to promote products, services, or brands and connect with your target audience. Goal: Build brand awareness, engage audiences, and drive traffic or sales. Key Activities: Content Creation: Posts, stories, reels, videos, and graphics. Paid Ads: Sponsored posts and ad campaigns for wider reach. Community Engagement : Responding to comments, messages, and reviews. Analytics & Optimization: Tracking engagement, reach, and conversions to improve strategy. Influencer Collaborations : Partnering with influencers to reach niche audiences.

8. Content Marketing is a strategic approach to creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience — with the ultimate goal of driving profitable customer action. Content Marketing Goal: Build trust, educate audiences, generate leads, and boost sales. Key Elements: Content Creation: Blogs, videos, infographics, podcasts, eBooks, and social media posts. Content Distribution: Sharing content through websites, social media, email, and SEO. Audience Targeting: Creating content tailored to specific customer needs. Analytics: Tracking engagement, conversions, and ROI to optimize content strategy.

9. Email Marketing Email Marketing is a digital marketing strategy that uses email to connect with prospects and customers to promote products, share information, or nurture relationships. Goal : Build customer relationships, drive engagement, and boost sales. Key Activities: Email Campaigns: Sending newsletters, product updates, or promotions. Automated Sequences: Welcome emails, follow-ups, and drip campaigns. Personalization: Tailoring emails based on user interests or behavior. Analytics : Tracking open rates, click-through rates (CTR), and conversions.

10. CRM Marketing CRM Marketing (Customer Relationship Management Marketing) is the use of customer data and CRM software to build stronger relationships with customers and create personalized marketing campaigns. How It Works: Data Collection: Store customer info like purchase history, preferences, and behavior in a CRM system. Segmentation: Group customers based on interests, location, or activity. Personalization: Send targeted emails, offers, or messages. Automation : Automate follow-ups, reminders, and loyalty programs. Analytics: Track customer engagement, sales performance, and campaign success. Examples of CRM Tools: Salesforce HubSpot Zoho CRM Microsoft Dynamics 365

11. Influencer & Affiliate Marketing Influencer Marketing Partnering with social media influencers or content creators who have a dedicated audience to promote your product or service. Goal: Leverage the influencer’s credibility to build trust, awareness, and sales. Affiliate Marketing A performance-based strategy where affiliates promote your product through unique links and earn a commission for every sale or lead generated. Goal : Drive traffic and sales through third-party promoters at a lower upfront cost.

12. Mobile Marketing Mobile Marketing is a digital marketing strategy focused on reaching customers on their mobile devices like smartphones and tablets. Goal : Engage users where they spend the most time — on mobile. Key Channels: SMS Marketing: Sending promotional texts or alerts. Push Notifications : Messages from apps to drive engagement. In-App Advertising : Ads shown inside mobile apps. Mobile-Friendly Websites : Ensuring a seamless user experience. Location-Based Marketing: Sending offers based on users’ locations.

13. Tools & Resource related Marketing SEO (Search Engine Optimization) Tools : Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog Purpose : Keyword research, site audits, backlink analysis, rank tracking Content Marketing Tools: BuzzSumo, Grammarly, Canva, SurferSEO Purpose: Content ideas, writing assistance, design, SEO optimization Social Media Marketing Tools : Hootsuite, Buffer, Sprout Social, Meta Business Suite Purpose : Scheduling, analytics, social listening, ad management Email Marketing Tools: Mailchimp, HubSpot, ActiveCampaign, Sendinblue Purpose: Campaign automation, list segmentation, A/B testing PPC & Ads Tools: Google Ads, Facebook Ads Manager, LinkedIn Ads, AdEspresso Purpose: Paid ad campaigns, targeting, bid management, analytics 6. CRM & Marketing Automation

14. Why To Choose DICS ? Industry Expert Trainer Learn from seasoned professionals with extensive experience in the field. Our trainers are industry experts who bring real-world insights and practical knowledge to the classroom. Flexible Learning Options Choose from a variety of learning formats, including online, in-person, and hybrid classes. Our flexible options allow you to fit education into your lifestyle, ensuring that you can pursue your goals without sacrificing other commitments. Placement Assistance Our comprehensive placement assistance program is designed to connect you with top employers in the industry. We provide resume building, interview preparation, and job search strategies to help you secure your dream position.

15. Contact Us DICS Computer Institute Pitampura Where do you begin if you want to build technical skills? Well, you’ve landed on the right place. We are one of the most well-known Delhi Institute of Computer science, Delhi. Since 1994, We have provided more than 80000+ qualified students across the nation along with various courses such as Web Designing & Development, Multimedia & Animation, software engineering, E-Accounting and Digital marketing etc. [phone] [email protected] 2nd floor, 20, 352, opp. Gulab Sweets, Kapil Vihar, Pitam Pura, Delhi, 110034

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