digital marketing part 1 - an example of how vast the digital world is

Digital Marketing Module example

1. •Marketing
•Marketing Funnel
•Digital Channels
•Data Driven
•Customer Relationships
•Contents
•Adapting to Digital Trend and Technologies

2. “Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.”
“The science and art of exploring, creating and delivering value to
satisfy the needs of a target market at a profit. Marketing identifies
unfulfilled needs and desires. It defines, measures and quantifies the
size of the identified market and the profit potential. It pinpoints
which segments the company is capable of serving best and it
designs and promotes the appropriate products and services.”
Dr. Phillip Kotler
American Marketing Association

3. Research Dissemination Delivery

5. Social Media Search Engine Software E-Mail

6. SEO
SEM
Social Media
Email Marketing
Content Marketing
Pay-Per-Click
Search Engine Software E-Mail

7. DIGITAL CHANNELS-

8. DIGITAL CHANNELS-

9. DIGITAL CHANNELS –
SEM

10. DIGITAL CHANNELS –
PPC
PPC

11. DIGITAL CHANNELS -

12. DIGITAL CHANNELS –

13. Analytics &
Metrics
A/B Testing
Consumer
Insights