Digital Marketing Portfolio

Portfolio of the digital marketing and website development projects carried out at Codum Technologies.

1. Digital Marketing Campaign
&
Website Development
Portfolio

2. About us

We are a boutique digital marketing agency operating out of Chennai. Currently building a solid standing and reputation
for the work we do and the approach we take across digital marketing channels for our clients from diverse industries.
It's a very conscious effort to take a results-oriented approach while solving customer's problems, with emphasis on
drawing more bang for each buck spent.

We provide digital marketing services with focus on inbound marketing, content marketing, search engine
optimization (SEO), social media marketing, email marketing, paid media, and conversion rate optimization (CRO).

3. Social Media Marketing

Our most successful social media marketing campaigns have been used to great effect for achieving client’s
sales goals while creating captive storylines and narratives through content series

4. Client | The Super Mart
Business | Supermarket

Objective To reach residents of Medavakkam, Pallikaranai &
Mambakkam through social media pages and bring foot falls to the
newly launched supermarket

Platform Facebook
Period January 2019

Reach 46,464 users | Engagement 600 Likes
The social media campaign on Facebook brought 800
new billings to the supermarket in a period of 20 days


Campaign Creative

5. Client | OMR Food Street
Business | F&B Retail Space

Objective To create brand awareness and customer engagement
on OMR Food Street social media pages during Diwali season

Platform Facebook & Instagram
Period October 2017

Reach 27,000 Users | Engagement 3000 Likes
The social media campaign resulted in getting new
followers and fans for the brand

Campaign Creative

6. Client | Akami Ayurveda
Business | Health Care

Objective To create brand awareness for Akami Ayurveda
Multi-Speciality hospitals in Madhya Pradesh Region,which
propagates traditional approach towards health care and well-being.

Platform Facebook
Period June 2018

Reach 6,30,000 users
The social media campaign resulted in 35 appointment
reservation calls in a day, for arthritis and allergic
treatments

Campaign Creative

7. Client | Vairra
Business | Diamond Jewellery

Objective To promote the launch of exquisite bridal jewellery
collection at VAIRAA Diamonds in Tirupur & Coimbatore regions.

Platform Facebook & Instagram
Period August 2018

Reach 56,000 users | Engagement 1500
The social media campaign brought 70 product
enquiries from all target locations
Campaign Creative

8. Client | TwinBirds
Business | Apparels

Objective The objective of the campaign is to announce the
launch of 100% cotton tank tops for the summer season

Platform Facebook
Period July & August 2017

Reach 22,000 users | Engagement 2400
The social media campaign brought 40% increase in
tank top sales in the next quarter.
Campaign Creative

9. Client | Sekhar & Co - Godrej Interio
Business | Home Interior & Furnishing

Objective The objective of the campaign is to generate leads
for Godrej Interio’s modular kitchens

Platform Facebook
Period August to December 2018

Leads 300 | Conversions 15
The social media campaign resulted in lead
generation from various target areas in Chennai
Campaign Creative

10. Google Ads

We’ve been utilizing the full ambit of Google Ads and its tools for the most challenging client requirements
where we’ve been able to bring quality and quantity in our results

11. Client | Big Worth
Business | Coupons Purchase App

Objective To create Brand awareness and generating
maximum downloads for the Big Worth App
Platform YouTube & Google Display Ads
Period December 2018 & January 2019

Budget Spend 59,472 | App Installations 3012
Have generated App Installations and In-app purchases
from the relevant target audience of the app and the
coupons in it



Campaign Creative

12. Client | Big Laundry
Business | Laundry Service

Objective The objective of the campaign is to create the urge
amongst the users to subscribe and avail online laundry service

Platform Google Search Ads
Period July 2018 to February 2019

Leads 4500 Leads | Conversions 1500
The Google Ads campaign resulted in new customers
to the brand from Chennai, Bengaluru, Vellore,
Pondicherry, Coimbatore, Erode & Cochin


Campaign Creative

13. Campaign Creative
Client | Big Laundry
Business | Laundry Service

Objective To create Brand awareness and generating
maximum enquiries for the laundry service
Platform Google Display Ads & Mobile App Ads
Period February 2019

Budget Spend 1,36,902 | Leads 1300
The Google Ads campaign resulted in new customers
to the brand from Chennai & Bengaluru

14. Big Laundry Display Ads

15. Campaign Creative
Client | OMR Food Street
Business | F&B Retail Space

Objective To create Brand awareness on Youtube for OMR Food
Street among foodies who follow food related content
Platform YouTube Ads
Period October 2017

Reach 1,00,000
The YouTube Ad brought about brand awareness for
OMR Food Street among YouTubers and Food Bloggers

16. Campaign Creative
Client | OMR Food Street
Business | F&B Retail Space

Objective To create Brand awareness on Youtube for OMR Food
Street among foodies who follow food related content
Platform YouTube Ads
Period June 2018

Reach 1,00,000
The YouTube Ad brought about brand awareness for
OMR Food Street among YouTubers and Food Bloggers

17. Campaign Creative
Client | Algoji
Business | Stockbroking & Trading

Objective To generate paid registrations for Algoji Traders meet
from stock brokers and traders
Platform YouTube Ads
Period June 2017

Reach 50,000 | Registrations 40
The YouTube Ad generated registrations from the
relevant target audience in Chennai

18. Idea Generation

We’ve been spearheading the creative vision of our clients to bring newer perspectives to the way different
audiences view their brand, products, services, the brand’s purpose and how they are impacted by it

19. Client | HomeMenu
Business | Homemade Food Delivery App

Objective To introduce the product to the potential target
audience in a highly interactive way so that the target audience will
become users

Platform Facebook, Instagram, Website
Period March-April 2019

Target Reach 1,00,000 users
Target Engagement 1000 comments or tags

Product Launch
Strategy

20. Client | HomeMenu


Conventional Product Launch



Create awareness
for the product


Create interest in
the product


Help the audience
make the decision


Make the user
become a
customer


Create a situation
similar to what
users would
experience with
the app


Make the user
become a
customer


Codum’s Approach to HomeMenu Launch

21. What’s HomeMenu?
●Users of the HomeMenu App will be able to order home-cooked food from homemakers and
home chefs through the app.
●Homecooks will be able to sell home-made food to users through the HomeMenu App

Plan | To launch HomeMenu’s home-cooked food delivery service in Chennai through a Food Challenge

About The Food Challenge | Challenge your friend to cook a dish for you in five days time and in
return you cook for him/her.
“Making people cook food for each other will make
them realize how it feels to have home-cooked food
instead of ordering hotel food which is what people
will experience within HomeMenu”

Campaign Impact | Participants of the food challenge campaign are converted as Sellers and
buyers in HomeMenu business model
Codum Approach | Codum will exploit this approach on the social media platforms and a landing
page on the HomeMenu website with additional brand leverage



Client | HomeMenu


Create a situation
similar to what
users would
experience with
the app

22. Website Development

Portfolio

23. F&B

OMR Food Street

24. Client | OMR Food Street
Business | F&B Retail Space

Objective To create a website that encompasses the uniqueness
and length and breadth of the business that is OMR Food Street

Platform Wordpress
Period October 2017

WebPages 154 Pages | Content 4000 Words
Website http://omrfoodstreet.com/

Website Screengrab

25. Website Screengrab

26. Health Care

Akami Ayurveda | Sirina Home Health Care

27. Client | Akami Ayurveda
Business | Health Care

Objective To create a website that covers all ambits of the
multispeciality healthcare services provided by Akami Ayurveda

Platform PHP
Period January 2018

WebPages 93 Pages | Content 10000 Words
Website http://akamiayurveda.org/

Website Screengrab

28. Website Screengrab

29. Client | Sirina Home Health Care
Business | Health Care

Objective To create a website that establishes the brand
perception that Sirina is an expert home health care provider

Platform Wordpress & PHP
Period February 2018

WebPages 64 Pages | Content 10000 Words
Website http://sirinahealth.com

Website Screengrab

30. Website Screengrab

31. Real Estate

Voora Property Developers

32. Client | Voora Property Developers
Business | Real Estate

Objective To create a website that showcases the various
properties of Voora Developers in rich light and all relevant
information for potential buyers to take informed decisions

Platform HTML5 & CSS3
Period July 2017

WebPages 27 Pages | Content 3000 Words
Website http://voora.co.in

Website Screengrab

33. Website Screengrab

34. FMCG

Blue Agua

35. Client | Blue Agua
Business | FMCG

Objective To create a website that will launch the drinking water
and domestic usage water can services of BlueAgua

Platform Wordpress
Period December 2018

WebPages SingleScroll | Content 1000 Words
Website http://blueagua.in

Website Screengrab

36. Website Screengrab

37. Jewelry

Vairra Diamonds

38. Client | Vairra
Business | Jewelry

Objective To create a website that will position Vairra Diamonds
as a boutique luxury diamond jewelry brand by displaying designs
and collections in an exquisite presentation in every page

Platform PHP & Wordpress
Period November 2017

WebPages 35 Pages | Content 10000 Words
Website http://www.vairra.com

Website Screengrab

39. Website Screengrab

40. IT/ITeS

Quadsel

41. Client | Quadsel Systems (a Hewlett Packard Partner company)
Business | IT/ITeS

Objective To create a website that will cater to the international
information standards adhered in the Hardware and Cloud
Technology Market for Quadsel Systems

Platform PHP & CSS3
Period May 2019 (Launch)

WebPages 90 Pages | Content 10000 Words
Website Under Construction

Website Screengrab

42. Website Screengrab

43. Wellness

Helken

44. Client | Helken
Business | Wellness

Objective To create a website that will be an ecommerce portal
where the premium and luxury range of wellness products by Helken
will be promoted and sold

Platform Wordpress
Period April 2019 (Launch)

WebPages 32 Pages | Content 10000 Words
Website Under Construction

Website Screengrab

45. Website Screengrab

46. Thank You