DIGITAL MARKETING.ppt..(abhishek)...pdf

Keyword-driven digital marketing is a fundamental approach in the modern marketing landscape. It involves strategically identifying, targeting, and leveraging relevant keywords to reach and engage potential customers online. The core objective is to optimize a brand's visibility and discoverability in search engine results, social media platforms, and other digital channels where consumers are actively searching for products, services, or information.

The process begins with in-depth keyword research, where marketers analyze search trends, user intent, and competitor strategies to uncover the most valuable and high-intent keywords related to the business. These keywords are then integrated into various digital marketing tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content creation, and social media marketing. By aligning content, website structure, and advertising campaigns with these targeted keywords, businesses can increase their chances of appearing at the top of search results, capturing the attention of the right audience, and driving qualified traffic to their online presence.

Effective keyword-driven digital marketing requires a deep understanding of the target audience, their search behaviors, and the competitive landscape. It also involves continuous monitoring, analysis, and optimization to ensure the strategy remains effective and adaptable to shifting market trends and evolving search engine algorithms. By leveraging the power of keywords, businesses can enhance their digital marketing efforts, improve their online visibility, and ultimately drive more conversions and revenue.

1. DIGITAL MARKETING
BY DICS

2. KEYPOINTS
What is digital marketing
Objectives of digital marketing
Advantages of digital marketing
Disadvantages of digital marketing
TRADITIONAL MARKETING
Digital Marketing
Contents of Digital Marketing
SEARCH ENGINE OPTIMIZATION
 Content Marketing
Social Media Marketing
Pay Par Click
Affiliate Marketing
Email Marketing

3. WHAT IS DIGITAL MARKETING
Digital Marketing is the marketing of products or
services using digital technologies on the internet,
through mobile phone apps display advertising and
any other digital mediums

4. Objectives of digital marketing
Increase direct sales
Improve Conversion rate
Percentage of return visitors
Organic traffic volume
Reduce bounce rate

5. Advantages of digital marketing
Global Reach
Lowers Cost
Measurable results
Personalisation
Openness
Social Currency
Improved conversion rates

6. Disadvantages of digital marketing
Skill and Training
Time Consuming
High Competition
Complaints and Feedback
Security and Privacy issues

7. TRADITIONAL MARKETING DIGITAL MARKETING
(1) Limited Audience
(2) Global Marketing
(3) Non versatile (can not be
altered onece published)
(4) Delayed Communication
(1) Reach out to maximum
people
(2) Targeted or Client Specific
Marketing
(3) Versatile (can make
changes in the advertising )
(4) Immediate
Communication

8. Contents of Digital Marketing
Search Engine optimization(SEO)
Content Marketing
Social Media marketing
Pay par click (PPC)
Affiliate Marketing
Email Marketing

9. SEARCH ENGINE OPTIMIZATION
Search engine optimization is method of strategies
teachniques and tactics used to increase the amount of
visitors (traffic) to a website by obtaining a high
ranking placement in the search results page of a
search engine (SERP) including Google Bing Yahoo
and other search engines.

10. Content Marketing
Content marketing is the marketing and business
process for creating and distributing relevant and
valuable content to attract, acquire, and engage a
clearly defined and understood target audience –with
the objective of driving profitable customer action.

11. Social Media Marketing
Social media marketing (SMM) is the use of social
media website and social networks to market a
company`s products and services. Social media
marketing provides companies with a way to reach
new customers

12. Pay Par Click
Pay-Per-click (PPC), also known as cost per click
(CPC), is an internet advertising model used to drive
traffic to website in which an advertiser pays a
publisher when the ad is clicked.

13. Affiliate Marketing
A way for a company to sell its products by signing up
individuals or companies ( affiliates ) who market the
company’s products for a commission.

14. Email Marketing
Email marketing is the act of sending commercial
message typically to a group of people using email. In
its broadest sense every email sent to a potential or
current customer could be considered email
marketing.

15. What is seo
Whenever you enter a query in a search engine and hit
enter you get a list of web results that contain that
query term. Users normally tend to visit websites that
are at the top of this list as they perceive those to be
more relevant to the query. If you have ever wondered
why some of these website rank better than the other
than you others then you must know that it is because
of a powerful web marketing technique called search
engine optimization (SEO).

16. PPC(PAY PER CLICK)
What is ppc ( pat-per-click) marketing? Pay-per-click
marketing is a way of using search engine advertising
to generate clicks to you website rather than earning
those clicks organically

17. Benefits of online marketing over offline
marketing
High return on investment (ROI) though online
marketing
Target only most interesting audience pay only
You can start without spending with small amount.
Advertising your products on specific hours time or
day bases
Fully controlled as per your location budget and time.

19. THANK YOU