DIGITAL MARKETING ppt by arshdeep shrivastava

Here is a concise description of digital marketing:

Digital marketing refers to the use of digital technologies and channels to promote and sell products or services. It encompasses a wide range of tactics and strategies, including:

Search engine optimization (SEO) to improve visibility in search engine results
Search engine marketing (SEM) and pay-per-click (PPC) advertising on search engines
Social media marketing to engage with customers on platforms like Facebook, Twitter, Instagram, etc.
Email marketing to reach customers directly through their inboxes
Content marketing to create and distribute valuable, relevant content
Affiliate marketing where third-party publishers promote a company's products/services
Mobile marketing optimized for smartphones and tablets
Analytics to measure and optimize digital marketing campaigns
The goal of digital marketing is to reach and engage potential customers, build brand awareness, generate leads, and ultimately drive sales and revenue growth. It provides more trackable, measurable results compared to traditional offline marketing.

1. DIGITAL MARKETING……………..

2. INTODUCTION OF DIGITAL MARKETING DIGITAL MARKETING IS THE MARKETING OF PRODUCTS OR SERVICES USING DIGITAL TECHNOLOGIES ON THE INTERNET THOURGE MOBILE PHONE APPS , DISPLAY ADVERTISING AND ANY OTHER DIGITAL MEDIUM

3. OBJECTIVE OF DIGITAL MARKETING INCREASE DIRECT SALES IMPROVE CONVERSATION PERCENTAGE OF RETURN VISITORS ORGANIC TRAFFIC

4. ADVANTAGE OF DIGITAL MARKETING GLOBAL REACH LOWERS COST MEASURABLE RESULT PERSNOLAIZATION

5. DISADVANTAGE OF DIGITAL MARKETING SKILLS AND TRAINING TIME CONSUMING HIGH COMPETITION SECURITY AND PRIVACY ISSUE

6. CONTENTS OF DIGITAL MARKETING SEARCH ENGINE CONTENT MARKETING SOCIAL MEDIA MARKETING AFFFILATE MARKETING EMAIL MARKETING

7. SOCIAL MEDIA MARKETING Content Creation : Developing engaging posts, images, videos, and stories that resonate Community Engagement : Interacting with followers through comments,of community. Analytics and Insights : Monitoring performance metrics to assess the effectiveness of campaig Paid Advertising : Utilizing social media ads to reach a broader audience and achieve specific

8. DIGITAL MARKETING TOOLS SPROUT SOCIAL OFFERPOP NANIGANS EMMMA MARKETTO

9. WHAT IS SEO On-Page SEO: Optimizing content and HTML elements. Off-Page SEO: Building backlinks and enhancing online presence. Technical SEO: Improving website performance and indexing.

10. CARRER OPPORTUNITIES DIGITAL MARKETING MANAGER CONTENT MARKETING MANAGER SOCIAL MEDIAEXECUTIVE INBOND MARKETING MANAGER SEO EXPERT

11. WHAT IS SEARCH ENGINE OPTIMIZATIOR Keyword research: Identifying the most relevant and high-performing keywords and phrases that potential customers are searching for. On-page optimization: Optimizing website content, structure, and metadata (such as title tags, meta descriptions, and image alt text) to improve the site's relevance and overall user experience. Technical optimization: Ensuring the website is technically sound, with fast loading times, mobile-friendly design, and proper implementation of technical SEO elements (e.g., site architecture, URL structure, robots.txt, sitemaps). Link building: Acquiring high-quality backlinks (links from other reputable websites) to improve the site's authority and trustworthiness in the eyes of search engines. Content creation: Developing and publishing valuable, informative, and engaging content that addresses the needs and interests of the target audience. Local SEO: Optimizing a website's presence and visibility in local search results, particularly for businesses with a physical location or serving a specific geographic area. Ongoing monitoring and optimization: Regularly analyzing the website's performance, tracking key metrics, and making adjustments to improve search engine visibility and user engagement.

12. CONTENT MARKETING Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a targeted audience, with the ultimate goal of driving profitable customer action. In the shortest point: Content marketing is creating and sharing content to engage your audience

13. SOCIAL MEDIA MARKETING Using social platforms to promote a business, product, or service. Engaging with customers and building brand awareness on social channels. Leveraging social media to drive website traffic, leads, and conversions.

14. PAY PER CLICK Paid advertising on search engines and websites. Businesses pay a fee each time their ad is clicked. Used to drive targeted traffic to a website.

15. AFFILATE MARKETING Earning commissions by promoting other businesses' products/services. Placing affiliate links on your website or content. Getting paid when a sale or lead is generated through your referral.

16. EMAIL MARKETING Communicating with customers/leads via email. Sending promotional, informational, or transactional emails. Building relationships and driving conversions through email.

17. WHAT IS SMM Promoting a business on social media platforms. Engaging with customers and building brand presence online. Leveraging social media to drive website traffic and conversions.

18. MOST EFFECTIVE PLATFORM IN SMM Facebook: One of the largest and most versatile social networks, great for building brand awareness, engagement, and targeted advertising. Instagram: Highly visual platform well-suited for showcasing products, services, and brand content. Effective for reaching younger demographics. LinkedIn: Professional-focused network ideal for B2B marketing, thought leadership, and networking. Twitter: Fast-paced platform good for real-time engagement, brand monitoring, and sharing bite-sized content.

19. THANK YOU ADDRESS --- DICS INNOVATIVES IN PITTAMPURA OPPSITE GULAB SWEETS LINK DICS INNOVATIVES----https://www.dicsinnovatives.com / SUBMITED BY ARSHDEEP SHRIVASTAVA………………..