Digital Marketing ppt of tubros technologies.pdf

Tubrostechnologies Provides Digital Marketing Solutions
Overview: Thorostechnologies provides businesses of all sizes with all-inclusive digital marketing services that are intended to improve online visibility, increase traffic, and foster interaction. Our strategic strategy yields quantifiable outcomes by fusing cutting-edge methods with data-driven insights. Our services encompass a broad spectrum of digital marketing elements to guarantee a comprehensive growth plan for your company.

1. Search Engine Optimization (SEO): The goal of our SEO services is to raise the search engine exposure of your website. To make sure your site ranks higher in search results, we carry out in-depth keyword research, on-page and off-page optimization, and technical SEO audits. Better web exposure and a rise in organic traffic result from this.

2. Pay-Per-Click (PPC) Advertising: We aim to get instantaneous results with our PPC campaigns. We develop customized advertisements for Google Ads and Bing Ads, guaranteeing that the correct people see your business. To optimize ROI, our staff oversees every step of the process, including ad development, performance tracking, and keyword selection.

3. Social Media Marketing: We create and oversee your online presence on Facebook, Instagram, Twitter, LinkedIn, and other sites. To raise brand visibility and engagement, we offer paid social advertising, community management, performance analytics, and content production.

4. Content Marketing: To draw in and hold on to a well-defined audience, our content marketing tactics center on producing and disseminating worthwhile, timely, and coherent material. This includes articles, videos, infographics, blog entries, and more—all of which are intended to increase traffic and establish authority for a brand.

5. Email Marketing: We create and carry out successful email campaigns that generate leads and encourage conversions. To make sure your emails are valuable and engage your readers, we offer list management, template creation, campaign automation, and performance monitoring.

6. Conversion Rate Optimization (CRO): The goal of our CRO services is to increase the proportion of website visitors that complete the desired activity. To improve user experience and boost conversions, we study user behavior, run A/B tests, and make adjustments.

7. Management of Online Reputation: We assist you in maintaining and enhancing your online reputation. Our offerings encompass keeping an eye on internet evaluations, handling client correspondence, and putting plans into action to improve your company's standing on social media.

8. Influencer Marketing: To spread the word about your business, we pair it with well-known figures in your field. To guarantee the success of campaigns, our influencer marketing services involve locating the ideal influencers, overseeing collaborations, and calculating the effect.

9. Web design and development: Our group creates user-friendly, SEO-optimized website

1. Digital
Marketing
www.tubrostechnologies.com

2. Introduction to Digital
Marketing
Digital marketing is the practice of promoting products or services
using digital channels to reach consumers. It involves leveraging
various online platforms and tools to connect with potential
customers where they spend much of their time: online.
01
Key Components
SEO, SEM,
Social Media,
Content Marketing,
Email Marketing, etc.

3. Digital Marketing
Channels
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
Content Marketing
Email Marketing
Affiliate Marketing
02
02

4. Advantages of
Digital
Marketing
03
Wider audience reach
Cost-effectiveness
Precise targeting
Measurable results
Interactive engagement

5. Search Engine
Optimization (SEO)
The process of optimizing website content to rank
higher in search engine results pages (SERPs).
04
Key Strategies
Keyword Research
On-page SEO
Off-page SEO
Technical SEO

6. Search Engine
Marketing (SEM):
Paid advertising on search engines like
Google and Bing.
05
Key Strategies:
Pay-Per-Click (PPC) Advertising
Google Ads
Bing Ads

7. Social Media
Marketing (SMM)
Using social media platforms to promote
products or services and engage with the
audience.
06
Platforms
Facebook
Instagram
Twitter
LinkedIn
TikTok

8. Creating and distributing valuable, relevant
content to attract and engage a target audience.
Content
Marketing
07
Types of Content
Blogs
Videos
Infographics
Ebooks

9. Email Marketing
Sending targeted emails to prospects and
customers to nurture relationships and drive sales.
08
Types of Emails
Newsletters
Promotional Emails
Transactional Emails

10. Affiliate Marketing
Partnering with individuals or companies (affiliates) to
promote products, earning a commission for each sale
made through their referral.
09
Partners
Influencers
Bloggers
Affiliate networks

11. Pay-Per-Click
Advertising (PPC)
Online ads where advertisers pay a fee each time
their ad is clicked.
10
Platforms
Google Ads
Facebook Ads
LinkedIn Ads

12. Conclusion
Summarize key points discussed
in the presentation
Reinforce the significance of
digital marketing for businesses
in today's digital age
Encourage the audience to
explore and implement digital
marketing strategies to stay
competitive
11