Digital Marketing PPT.pdf

presentation of digital marketing , SEO ,its type, benefits and its definition .

1. Digital Marketing

2. Key Points
❏What is Digital Marketing
❏Type of Digital Marketing
❏Benefits of Digital Marketing
❏SEO
❏Content Writing
❏Digital Marketing measurement

3. Definition
❖Digital marketing is an umbrella term for the marketing of product or services
using digital technological ,mainly on the internet but also use including
mobile Phones ,display advertising and any other digital medium.

4. Objective
❖Reach the right audience
❖Engage with your audience
❖Motivate your audience to take your action
❖Maximize return on investment

5. Type of Digital Marketing

6. Benefits of Digital Marketing

7. What is SEO?
❖SEO stands for search engine optimization, which is a set of practices designed to improve the
appearance and positioning of web pages in organic search results. Because organic search is the most
prominent way for people to discover and access online content, a good SEO strategy is essential for
improving the quality and quantity of traffic to your website.

8. What is Content Writing
❖Content writing is the process of planning, writing and editing web content, typically for
digital marketing purposes. It can include writing blog posts and articles, scripts for videos
and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or
text posts on Reddit.

9. Thank you