digital marketing.pptx (A complete guide of digital marketing)

Digital marketing is the use of digital technologies and marketing tactics to promote a brand and connect with consumers online. It's also known as online marketing.
Digital marketing includes:
Search engine optimization (SEO)
Optimizing a website's content, technical setup, and reach to appear at the top of search engine results
Social media marketing
Promoting a business on social networks like Facebook, Twitter, Instagram, YouTube, and TikTok
Email marketing
Creating and executing email marketing campaigns, including email templates, audience segmentation, and email content
Digital marketing became popular in the 1990s with the widespread adoption of the internet. It's a flexible strategy that can be combined with traditional marketing techniques.
Digital marketing requires strategic thinking, marketing savvy, and the ability to handle large amounts of data. It's important to set clear goals and track results to identify what works and what doesn't.
What Are the 8 Types of Digital Marketing?
Affiliate Marketing. ...
Content Marketing. ...
Email Marketing. ...
Marketing Analytics. ...
Mobile Marketing. ...
Pay-per-click (PPC) ...
Search Engine Optimization (SEO) ...
Social Media Marketing

1. Digital Marketing Digital marketing is the use of digital channels to market products. It promotes brands and connects them to potential customers via the i nternet. It take many forms, including: Search engines Websites Social media Email Mobile apps

2. Definition of Digital Marketing Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies .

3. Types of Digital Marketing

4. Goals of Digital Marketing

5. How to do Digital Marketing Digital Marketing

6. Benefits

7. Strategies

8. Digital Marketing Challenges

9. Copywriting Search engine optimization Email campaigns Conversion rate optimization Time management Pay-per-click advertising Social media Customer knowledge Digital Marketing Skills

10. Thank You