Digital marketing
Digital marketing types
Seo types
Size: 2.09 MB
Language: en
Added: Jul 15, 2024
Slides: 17 pages
Slide Content
Digital
Marketing
aman
Digital
marketing
Topics Covered
SEO
1
Content Marketing
2
Social media marketing
3
E mail marketing
4
Digital marketing encompasses all
marketing efforts that use the
internetor an electronics devices.
Digital Marketing
Digital marketing is the use of
digital channels, platforms, and
technologies to promote products,
services, or brands to a target
audience.
Search engine
optimization
SEO
Seo or search engine optimization
is the practice of enhancing a
website to improve its visibility in
search engine results.
1.On-page Seo
2.Off-page Seo
3.Technical Seo
TYPES
This involves optimizing individual web
pages to rank higher and earn more
relevant traffic in search engines
On-page Seo
Off Page seo
off page seo refers to the actions taken
outside of your own website to impact your
rankings within search engine results pages.
Content
Marketing
Content
Marketing
content marketing involves creating
and sharing valuable, relevant, and
engage a target audience. The
ultimate goal is to drive profitable
customer action.
key elements
of content
marketing
include:
Content creation1.
Content Strategy2.
Content Distribution3.
Seo Optimization4.
Engagement and
interaction
5.
Social Media Marketing
Social Media
Marketing
Social media
marketing involves
using social media
platforms to
promote products,
services, or brands.
Effective social media
marketing strategies
typically include:
Identifying the target audience1.
Choosing the right platforms2.
creating engaging content3.
Building a content calendar4.
engaging with the audience5.
E mail marketing
E mail marketing
e mail marketing is a digital marketing strategy
that involves sending emails to prospects and
customers to prospects and customers to
promote products, services, or content.