Digital Marketing Presentation (ppt file)

Digital Marketing Presentation to learn about Seo, affiliate marketing, video marketing, email marketing, pay per click, advantages of digital marketing

1. DIGITAL MARKETING COURSE BY: DICS INNOVATIVES (PITAMPURA)

2. INTRODUCTION I t is the promotion of product all brand by a one or more forms of electronic media promoting through Internet, E-mail Mobile Radio, Goggle Search engine marketing etc…. It is an interactive marketing of products & services using digital technologies to reach customers on-time & retain them. It is the most accessible, easy to use and contemporary method of promotion which is also known as ONLINE MARKETING.

3. OBJECTIVES OF DIGITAL MARKETING Increase direct sales Improve conversion rate Percentage of return visitors Organic traffic volume Reduce bounce rate

4. ADVANTAGES OF DIGITAL MARKETING

5. 01 ENSURES GLOBAL REAACH

6. 02 COST EFFECTIVENESS

7. 03 REAL TIME RESULT

8. 04 MOBILE AUDIENCE

9. 05 VERSATILITY AT ITS BEST

10. 06 SOCIAL CURRENCY

11. TRADITIONAL MARKETING Limited Audience Global marketing Non- Versatile Delayed Communication Reach out to maximum people Targeted or Client Specific Marketing Versatile Immediate Communication DIGITAL MARKETING

12. Evolution of Digital Marketing TV Radio Print Display 1990’s Paid Search Microsites Webinars 2000’s Social Media Mobile Marketing <1990 Website Search Online Display 1999 2008 Blogs

13. TYPES OF MEDIA MEDIA OFFLINE ONLINE REACH REMINDER SOCIAL SEARCH OTHER TV PRINT RADIO CINEMA OUTDOOR FB, TWITTER,INSTA GOOGLE, YOUTUBE WEBSITE, APPS, BLOGS

14. TYPES OF PLATFORMS

15. ds Display Ads Overlay Ads Non-Skippable video ds Skippable video ads Sponsored cards

16. Domain Ad Multi-Product Ads Offer Ads Video Ads Lead Ads Canvas Ads Branded Content (Sponsored)

17. Photo Ads Video Ads Carousel Ads Story Ads

18. CONTENT OF DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION CONTENT MARKETING SOCIAL MEDIA MARKETING PAY PER CLICK AFFILIATE MARKETING EMAIL MARKETING

19. SEARCH ENGINE OPTIMIZATION Search Engine Optimization is method of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.

20. CONTENT MARKETING Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

21. This Photo by Unknown Author is licensed under CC BY-NC SOCIAL MEDIA MARKETING Social Media Marketing (SMM) is the use of social media website and social networks to market a company’s product and services. Social Media Marketing provides companies with a way to reach new customers and engage with existing customers.

22. PAY PER CLICK Pay- per- click (PPC), also known as Cost Per Click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

23. AFFILIATE MARKETING Affiliate Marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

24. EMAIL MARKETING Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

25. BENEFITS OF ONLINE MARKETING OVER OFFLINE MARKETING Global Reach Audience targeting is specific Economical Less Expensive Give Guaranteed ROI Real time analysis Instant Feedback

26. THANK YOU CREATED BY : PREETI KAUSHIK STUDENT OF DICS (PITAMPURA) Visit Us: 2nd floor, 20, 352, opp. Gulab Sweets, Kapil Vihar, Pitam Pura, Delhi, 110034 Call Us: [phone] Call Us: [phone] [email protected] Website : https://www.dicsinnovatives.com/