DIGITAL MARKETING PRESENTATION......pptx

PRESENTATION OF DIGITAL MARKETING

1. Digital Marketing

2. Speed and popularity To reach 50 million costumers Radio took 38 years It took 13 years Internet took 4 year

3. Digital marketing overview Key point What is digital marketing? Why people are going online ? What is digital marketing funnel? What does digital marketing consist of?

4. Digital marketing overview What is digital marketing? ‘ Digital marketing ’ is a process of building & maintaining customer relationship through online activities to generate sales and/or capture customer that are searching on internet for answer Plain English : Getting found online

5. Digital marketing overview Why people are going online? Learn Have Fun Socialize Personal expression Advocate Do Business S hop

6. Digital marketing overview Statistics

7. Digital marketing overview Digital marketing funnel?

8. Digital marketing overview What does digital marketing consists of?

9. Digital marketing overview Search engine optimization (SEO)

10. Digital marketing overview Example

11. Digital marketing overview Why SEO? The result are low cost (comparison to AdWords & PPC) Better ROI Definite increase in traffic 60% of clicks go to first result 280 million websites on web, SEO makes you stand out Higher brand credibility, people trust google Your competitor are doing it

12. Digital marketing overview SEO techniques

13. Digital marketing overview Pay per click (PPC) Pay per click (PPC), also called cost per click, is an internet advertising model, in which Advertisers pay the publisher when the ad is Clicked.

14. Digital marketing overview Who provide PPC advertising?

15. Digital marketing overview Why SEM/PPC? Highly targeted audience (demographics, area, keywords, websites etc.) Speed-to-market No dependencies on SEO or Google Algorithmic changes Better Reporting Remarketing

16. Digital marketing overview Process of PPC advertising

17. Digital marketing overview Social media optimization (SMO) Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event

18. Digital marketing overview Why SMO? Branding & Brand recall Increase brand visibility Direct communication with prospect user / buyer / seller Create groups and reach to niche audience Latest way of marketing and promotions Stand out of the crowd Drive more traffic Back links

19. Digital marketing overview How to do SMO?

20. Thankyou for you attention Presented by : JAYENDRA BHANDARI