Digital Marketing Proposal - RIGHT GROUP.pdf

In this presentation, I outlined a strategic digital marketing proposal designed specifically for RIGHT Group, leveraging over 50 years of combined industry experience.

1. DIGITAL MARKETING PROPOSAL
RIGHT GROUP
BY SAYANTANI BANERJEE
DIGITAL MARKETING CONSULTANT

2. Our Understanding of the Brand: RIGHT GROUP
About the brand... RIGHT Group has a combined industry
experience of over 50 years in providing consultation and
solutions to leading industries such as Real Estate, Investment
and finance, Branding Marketing and Advertising, Franchise
Solutions, Building Constructions, and many more.

Types of Solutions they provide...
●Complete Real Estate solutions
●Finance /Investment solutions
●Branding/Marketing & Advertising solutions
●Franchise solutions
●Building Construction solution
●Education-post Graduation solution

3. Our Understanding of the Brand: RIGHT GROUP
Target Audience:-
●Anyone in Real Estate business
●Financial Investors
●Anyone looking for branding, marketing, digital
marketing, outdoor marketing and advertising
solutions for his company
●Anyone willing to set up franchise business or
already in franchise business
●People looking for building a new house, repair
house, do Interior and Exterior Designing &
Decoration of home, Paint home, landscaping
Services, etc.
●Students seeking guidance in choosing career
after post graduation

4. GOALS & OBJECTIVES OF RIGHT GROUP
Goal 1:
Brand Building
Goal 2:
Increase in Website Traffic
Goal 3:
Increase in Leads
Objectives

●Create online awareness about your brand
through social media (LinkedIn being the
primary channel of communication supported
by Twitter, Facebook, WhatsApp, etc.)

●Content marketing – Be a thought leader
by creating exclusive content around your
brand and product/service line (blog
content/topic) which the target audience can
consume.

●Email Marketing/ Weekly/Monthly
Newsletter to your past, existing and
potential clients
Objectives

●Off-page SEO– Develop keyword
categories and drive organic
traffic to appropriate landing
pages of your website

●Social Media Ads – Generate
website traffic through occasional
Facebook/LinkedIn ads

●Generate backlinks for gaining
more traffic as well as domain
authority and better ranks for the
chosen keywords on SERPs.
Objectives

●Social Media Ads Ads
– Lead generation
campaigns for gaining
more leads through
occasional social media
ads

●Email/Content
Marketing - for gaining
more leads

5. Scope for Digital Marketing for RIGHT GROUP
●Brand Building/Recall – Your TG will be engaged
with classy content and social campaigns with a
potential to go viral. There will be teaser campaigns
to ensure that a high level of curiosity is generated.

●Interactive Campaigns - that compels your TG to
have a strong brand recall and be active about it on
social media and other online and offline platforms.

●Synergize - offline and online activities

●Social Listening – It’s imperative that we conduct a
thorough research what your target segment is most
intrigued by or concerned about and then ensure
that a strategy is adopted in accordance with the
same.

6. FIRST MONTH work plan SECOND MONTH work plan
& onwards
●Comprehensive keyword research
●Full technical audit of the website
●Updating Meta tags for key landing pages
●Google Webmaster tools analysis and solving
the issues flagged up in the Google Webmaster
Tools
●Topics for on-page blogs will be suggested

●Content marketing through in-house blogs,
guest posts, Web 2.0 blogs, etc. In this case
only suggestions for topics/keywords will be
given as We don’t provide content writing
service
●Link building activities to gain popularity of your
website
●Business Profile Creation
Activities to be done for improving Search Engine
OPTIMIZATION (SEO)?

7. Social Media Roadmap What type of posts will be
shared on Social Media
●Creation of social profiles and business pages
(Twitter & LinkedIn)
●Drive engagement on social media platforms
●Construct & Execute Campaigns
●Engage with influencers for cultivating brand
loyalty
●Create exclusive content
●Drive traffic from social media to Website
●Get new leads from social media paid
campaigns
●Direct promotion of your services
●Link to blog content on website
●Tips & Tricks
●Wish Posts
●News on real estate/career/financial
investments, etc.
●Offers/Discounts
●Thematic Campaigns
What Activities to do for Improving Social presence?

8. Activities to be performed Benefits you will derive
●Listing acquisition and segmentation
●Newsletter content creation, design and
development based on available MailChimp
templates
●Email marketing platform maintenance,
monitoring and analysis

Note: Email database collection is a time
consuming process. If you have an existing
database of prospective customers, we will
begin with that list and work towards expanding
the database over time for a wider reach. We do
not recommend purchasing email lists.

●Personalized one-on-one marketing with scope
of increased interactivity opportunities
●Works as a periodic reminder to your target
audience about your presence
●Builds brand loyalty with a cost effective
approach
●Offers to be a great platform for sharing USPs,
benefits, offers, deals, events, news, etc.

Email Marketing

9. DELIVERABLES from my side


Following are details of what you can expect from my end in terms of efforts and deliverables
across all the channels:

SEO –
a.Exclusive On-page & Off-page audit and optimizing the website based on the audit
results. This audit will be done every month to keep the website optimized in the long
run. A report will be submitted every month end based on the findings, suggestions and
steps taken in case of solving the problems. Please note that not all problems are
solvable from front-end, the back-end problems or glitches needs developer’s support in
your case.
b.Keyword research - Focus on separate keyword buckets (categories), optimize the
landing pages accordingly and put together a strong link building strategy for high
search engine keyword positioning.
c.Title and Meta tag writing and implementing them on the website through CMS
d.Comparative reports based on data collected from Google Analytics & Search Console
Report on a monthly basis

10. DELIVERABLES from my side


Social Media –
a.Social media content bucket creation plan creation, social media content writing and
post designing
b.Creating new and managing social media profiles/pages. My plan is to publish 1-2
posts every day based on requirements and also interact with the audience, address
any queries or concerns they may have (with support from your end).
c.Campaign ideation for brand building and increasing audience engagement
d.Sharing video contents (video has to made by you and shared to me)
e.Comparative reports based on data collected from social media analytics
f.Identification of new trends and incorporating them into strategic planning for better
results.
g.Facebook Paid advertising to generate leads, increase website visits and post
engagement.

11. DELIVERABLES from my side


Email Marketing –
a.Develop a master template which we can use for our newsletter campaigns
b.Send over 2-3 mailers in a month to stay in touch with your existing clients/potential
customers. (If you have any potential customer database then you can provide me with
it otherwise you may have to create new based on leads generated through ad
campaigns, enquiries and search results from Justdials, etc.

Content Marketing –
a.Research and advice you about the trending topics in your industry and how we can
reach out to our TG who can consume the exclusive content.
b.Advice on what kind of content can be published in your social media platforms and
which ones can be published externally (guest blog, articles, etc.).

12. Budget Estimation & Monthly Retainer

Monthly Retainer for Sayantani Banerjee:

Social Media Marketing + Design Services = 12K INR
Search Engine Optimization, Content Marketing, Email Marketing = 5K INR

Total Fees = INR 17,000/-

*Please note I do not provide content writing services

Recommended Monthly 3rd Party Spend for Paid Ads: (as per requirement) Fund needs
to be either transferred to my account for running the ad or your debit card needs to be
added to the account.

13. THANK YOU
SAYANTANI BANERJEE
DIGITAL MARKETING CONSULTANT
CONTACT: 9477286610
EMAIL: [email protected]