DIGITAL MARKETING SEO and ON _PAGE _SEO _Detailed.pptx

Detailed information on page SEO

1. DIGITAL MARKETING

2. Table Content SEO On PAGE SEO CHECK LIST FOR ON-PAGE SEO FAQs on page SEO CHECKLIST

3. Digital Marketing seo What is SEO? Search engine optimization SEO means the process of improving your website to increase its visibility in Google

4. Why do need SEO We need for the following aspects search engine optimization To increase web traffic To increase visibility To enhance user experiences To gain a competitive advantage for analysis and monitoring website Product you sell Services you provide algorithm

5. Type of SEO On Page SEO OFF Page SEO

6. ON PAGE SEO or ON SITE SEO On – page SEO is the process of optimizing web pages to improve their ranking in search engines for specific keyword the goal is increase organic traffic to website Include all the strategies and change implemented on the website to boost Its search engine ranking .you need to optimize on page elements such as meta tags urls bogs headers images and other form of content

7. ON PAGE SEO CHECK LIST Identify target Keyword Title Tag Meta Description Meta Keyword URL Optimization Heading Tag Internal Linking And External linking AnKeyword cannibalism chor text optimization Keyword density Plagiarism Grammar Alt tag (image compression) Alt text XML sitemap HTML sitemap Content optimization Schema markup code 301 &302 Redirect 404 Error page Make your site mobile friendly Page load speed Roborts.txt file

8. KEYWORD Keyword are words and phrases describing your product or service These Keyword are words that that you think your target customers will use to search for your product or service. Basic of SEO Keyword research Keyword research is the process of finding and analyzing research Terms that people enter into search engines with the goal of using That data for specific purpose for SEO or general marketing Example If you were looking to buy a new jacket ,you might type something like “men's leather jacket” into google

9. Intent Based Keyword Types of keyword Transactional &commercial keyword Commercial keyword Commercial keyword are keyword that shows user’s interest to search for specific Product or services Transactional keywords Transitional keyword are keywords that shows strong intent of user to buy Or take action on product or service Informational keyword Informational keyword are used by user when he is simply searching for I informational Navigational keyword Navigational keyword are used when user wants to find the specific brand website or location

10. Optimize the Title Tag2 The Title tag is the most important on page SEO element and usually target keyword present in this Content type helps return relevant pages on search engines You must have the most important keyword in your website's title and the keyword should be placed towards the start (within the 70 characters). Having not more than 70 characters is not compulsory but it is just for usability reasons. Do not duplicate title content anywhere else, the content should be unique and understandable by humans.

11. DESCRIPTION The description tag is important for your site visitors as they are the gist of the webpage content that they see on search results. The keywords in meta description used to help websites rank in the earlier days, but not much any more because of manipulation of this element for SEO, in the past. Explanation: Similar to the title, the number of characters is not compulsory, but if it exceeds the number the extra content will be displayed as an ellipsis and is of no value to anyone. And you must use either the keywords or synonyms in the description as it usually highlighted in relevant search results. It is not known to what extent the keywords in description help SEO, but the description itself helps a lot of sites to improve the click through rate on search results. What you could not describe in your title, you could describe in the meta description as it allows more characters than the title. Lastly, just make sure you do not duplicate your meta descriptions and keep them unique.

12. URL OPTIMIZATION URLs are also one of the most important on page SEO elements . In the earlier days, Keyword domains used to rank higher in search. However, keyword domains are not a factor in search ranking anymore . What you need to have is keywords in the rest of the URL, that goes beyond the domain name. A  clean URL  that is sans unnecessary URL parameters is great for spidering search engine bots. Also,  URLs with hyphens are preferred over URLs with underscores .

13. Heading Tag Headers, also known as body tags, refer to the HTML element <h1>, <h2>, <h3>, and so on. These tags help organize your content for readers and help search engines distinguish what part of your content is most important and relevant, depending on search intent.

14. Internal Linking And External linking Internal linking is important for on-page SEO because internal links send readers to other pages on your website, keeping them around longer and thus telling Google your site is valuable and helpful. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages. External links These links are on a page of your website and direct readers to pages on other websites. They can also be called outbound links. External links can help increase the PageRank of the page receiving the link, which can help your site appear higher in search results. You can use external links to reference sources, support claims, or provide additional information.

15. Anchor text optimization Anchor text (also known as link text) is clickable, linked text that takes users elsewhere . Like to another webpage, somewhere else on the same page, or to the user’s default email client . It’s often highlighted and underlined to make it stand out from the surrounding Content .Note While anchor text can be used for links that serve a number of purposes, this article will focus on anchor text used for linking to other webpages. Effective anchor text tells users what to expect if they click the link. And helps search engines understand what the linked-to page is about . For example, you could use the anchor text “services” to link to a website’s main service page. Here’s where you place that anchor text in HTML:

16. KEYWORD DENSITY Keyword density refers to the percentage of times a specific keyword appears in a piece of content, which helps search engines understand its relevance and rank it accordingly . Keyword density is the number of times you use a target keyword on a webpage in relation to the total number of words on page . When you calculate keyword density, you’ll calculate the ratio percentage of the keyword to your overall word count. To calculate keyword density, follow this formula: Number of times keyword is mentioned / Total number of words on the page = Keyword density

17. PLAGIARISM SEO plagiarism is the act of copying content from other source proper attribution or permission—as part of an effort to rank higher in search engines . Plagiarized content can include text, videos, images, and data . For example ,let’s say someone directly copied paragraphs from your highly ranked blog post in order to compete for the same keywords. This could be considered SEO plagiarism. SEO plagiarism can result in reputational damage, problems with search engines, and even legal action. These consequences can occur even if the work was plagiarized by accident . You can use SEO plagiarism tools to check your own content. And find out whether others have plagiarized your work.

18. GRAMMAR The importance of using good grammar on your website But if your site includes incorrect grammar, spelling mistakes, or typos, your clients won't recognize you as a thought leader. Additionally , search engines might penalize you for these errors. Simply put, a grammar mistake is an SEO mistake.

19. ALT TAG (IMAGE COMPRESSION) Alt text ( ALTERNATIVE TEXT) DESCRIBES AN IMAGE ON A PAGE. ALT TEXT HELPS VISUALLYIMPAIRED PEOPLE UNDERSTAND WHAT THE IMAGE SHOWS, HELPS SEARCH ENGINE BOTS UNDERSTAND IMAGE CONTENTS, AND APPEARS ON A PAGE WHEN THE IMAGE FAILS TO LOAD. (THIS IS IN CONTRAST TO AN IMAGE CAPTION. WHICH ALWAYS APPEARS ON THE PAGE.) Alt text is typically added via the alt attribute in an image’s HTML code. Like so:< img src =“image-file-example.jpg” alt=“Alt text goes here ”> That’s why it’s sometimes known as the “alt attribute” or “alt tag.”

20. ALT TEXT Alt text (alternative text) describes an image on a page. Alt text helps visually Impaired people understand what the image shows, helps search engineBots understand image contents, and appears on a page when the image Fails to load. (This is in contrast to an image caption. Which always appears on the page.) Alt text is typically added via the alt attribute in an image’s HTML code. Like so:< img src =“image-file-example.jpg” alt=“Alt text goes here ”> That’s why it’s sometimes known as the “alt attribute” or “alt tag.”

21. HTML SITEMAP An HTML sitemap is a simple webpage that lists links to all the pages of a website in a structured manner, allowing users to navigate through the site more easily . Unlike XML sitemaps, which are meant for search engines to crawl your entire website, HTML sitemaps are primarily designed for human visitors. HTML sitemap: This sitemap is presented in a user-friendly, clickable format and allows visitors to navigate your site

22. CONTENT OPTIMIZATION Content optimization is the process of refining and enhancing digital content to improve its visibility, engagement, and effectiveness. The process involves ensuring content quality, including keywords, writing compelling titles and meta descriptions, and earning authoritative backlinks. Why Is Content Optimization Important? Let’s say that you’ve written a great top-of-the-funnel (TOFU) blog that’s related to your core product, and you want to get as many eyes on it as possible. Two to three months after publishing, you check the performance of the post only to find that nobody has seen it. Why ? Well, maybe : The keywords you have used have little to no search volume You haven’t covered the topic in any real level of detail You haven’t used a coherent heading structure , so Google’s bots have had a hard time making sense of your article Your title tag doesn’t accurately reflect what the article is about

23. SCHEMA MARKUP CODE Schema markup, sometimes referred to as structured data, is code you add to your webpages to help search engines better understand your content . This helps them display your content in a rich format . Like this:

24. 301 &302 REDIRECT 301 redirect is a permanent redirection from one URL to another, used to maintain search engine rankings and user access when a webpage'sURL changes. It signals to search engines and browsers that the original URL has been permanently replaced with a new one. 301 vs 302 Redirect The main difference between a 301 and a302 redirect is that 301 redirects are permanent and 302 redirects are temporary. 301 is the most common type. It takes visitors to the new URL and tells search engines the redirect is permanent .A 302 redirect, on the other hand, also takes visitors to the new URL but tells search engines the redirect is only temporary.

25. Permanently Moving a Page to a New URLFor example, from https://www.website.com/old-page-name/ to https://www.website.com/new-page-name / . Deleting a Page If , for any reason, you want to delete a page on your site, you should redirect it to another relevant page if at all possible . Migrating Your Site to a New Domain For example, from https://www.website.com to https://www.newwebsite.com . You may also want to migrate your site to a new domain entirely. Changing Your Site Structure For example, from https://www.website.com/old-category/post/ to https://www.website.com/new-category/post / . Moving From Non-WWW to WWW URLs (or Resolving Duplication Issues)For example, from https://www.website.com to https://website.com.You need to make sure the main version of your site is either non-www or www . Switching From HTTP to HTTPSFor example, from http://www.website.com to https://www.website.com . Merging Two (or More) DomainsFor example, from https://www.website.de to https://www.website.com/de/.Sometimes, companies will need to merge one domain with another. This is common after business mergers and acquisitions . Resolving 'Trailing Slash' IssuesFor example, from https://www.website.com/page-name to https://www.website.com/page-name/.Variants of a URL with and without a trailing slash are actually different pages. And Google will see them that way.

26. Resolving Upper-Case vs . Lower-Case Issues For example from https://www.website.com/Page-Name/ to https://www.website.com/page-name/.Just as with trailing slashes, upper- and lower-case URLs can be considered different pages . 301 Redirects on WordPress Site sImple menting WordPress redirects is relatively simple and straightforward, compared to other available redirect methods . If you have a WordPress website, consider using a plugin before trying any of the other redirect methods on this list . If you’re using the Yoast SEO Premium plugin, you’ll find a built-in redirects manager you can use to implement redirects.

27. 404 ERROR PAGE A 404 error is a common error that displays when a browser is able to communicate with a given server, but the server was unsuccessful in finding what was requested. Here's an example of a 404 error:

28. Redirecting a WordPress page without PluginDo this to redirect 404 to homepage : Open your website's Cpanel and go to its root files . Find a page named "404.php ".  Create a new 404.php page if it does not exist and add a code in it and save the file .Once you save the file, your all 404 error pages will start redirecting to the homepage without any error.   fix 404 on WordPress By using the  Redirection plugin . This plugin helps you redirect changed URLs to the new destination. Here is how to use it after downloading and installing: Once downloaded and installed, go to Settings and then 404 tab . Tap to review any issues detectedThen fill the Redirect section with the URLs from which you want to redirect Add the new URLs, the ones that you want to redirect to in the destination tab Save changes

29. You can also use these plugins: WP 404 Auto Redirect to Similar Post Simple 301 Redirects Safe Redirect Manager Yoast SEO Premium

30. MAKE YOUR SITE MOBILE FRIENDLY Mobile SEO is the process of optimizing your website to ensure that your site looks great and functions properly on mobile devices. When you perform mobile SEO, you’ll provide a positive site experience to users since it looks great on any device. The Importance of Mobile SEOOver 60% of organic search visits now come from mobile devices . As mobile searches are on the rise, desktop searches continue to decrease.

31. PAGE LOAD SPEED Page speed (also called “load speed”) measures how fast the content of a page loads. From an SEO standpoint, having a fast page speed is essential . Many factors, such as your web hosting and your page size, affect page load speed. Page speed also differs on the desktop and mobile versions of a page. Page load speed is the time it takes for a page on your website to load. But it's a bit of a catch-all term that really covers the speed of your website in general . Page speed is actually calculated in a few different ways , so here's a breakdown of the different elements that make up a page speed measurement.

32. Keyword cannibalization Keyword cannibalization is an SEO issue that happens when multiple pages on a website target the same or similar keywords. This leads to a situation where the site’s pages compete against each other for search engine rankings SEO keyword cannibalization can happen when you : Publish similar pieces of content over time Publish a new version of a page without redirecting the old One Create different paths to the same product category Optimize similar pages for the same keyword Do not optimize subcategory pages Keyword cannibalization in SEO is not just caused by mentioning the same keyword on multiple pages.

33. Roborts.txt file A robots.txt file contains instructions for bots that tell them which webpages they can and cannot access . Robots.txt files are most relevant for web crawlers from search engines like Google. Example of a robots.txt file Here's the robots.txt file for www.cloudflare.com:

34. THANK YOU