Digital Marketing Session for IIHMR By Neha Agarwal.pdf

Neha Agarwal's Digital Marketing Session for healthcare founders associated with IIHMR Startups. With 15 years of industry expertise, Neha brings a wealth of knowledge on leveraging digital strategies to enhance patient engagement, boost online presence, and drive growth in the healthcare sector. This session covers key components of digital marketing including SEO, content marketing, social media, email marketing, and paid advertising. Attendees will learn practical tips for optimizing healthcare websites for search engines, creating compelling content, managing social media effectively, and utilizing email marketing to maintain patient relationships. Neha also delves into the importance of UI/UX in healthcare websites, sharing best practices for improving user experience and accessibility. Through real-world case studies, she demonstrates successful digital marketing campaigns and provides actionable insights for healthcare startups looking to thrive in the digital age. Don't miss this opportunity to learn from an industry expert and take your healthcare startup to the next level!

1. Digital Marketing &
UI/UX for Healthcare
Brands
01
Virtual Session for IIHMR Startups
2024

2. About the Speaker
NEHA AGARWAL
LINKEDIN.COM/IN/NEHAAGARWALDIGITAL
WWW.DIGIACAI.COM
14+ years of experience in SEO & Content
Marketing
Running a growing SEO Agency, Digi Acai
Founded Acai School to create awareness about
Digital Marketing
Runs a community for moms, Mummas.in
Soon launching Growth Marketing Agency,
Growth Acai

3. Key
Presentation
Points
Search Insights in Healthcare
How can a Healthcare brand
use this opportunity
Digital Marketing Overview with
examples
UI/UX Principles for Healthcare
Q&A
02
2024

4. Search
Insights in
Healthcare
03
2024
84% of patients use both online and offline sources
for hospital research.
Search drives nearly 3x as many visitors to hospital
sites compared to non-search visitors.
Patients primarily search on symptoms and
condition terms towards the moment of conversion.
44% of patients who research hospitals on a mobile
device scheduled an appointment.
53% of patients who did not watch a hospital video
were unaware they existed.

5. How can a Healthcare brand use this opportunity 04
2024
SEO Strategy
Social Media Presence
Meta Ads
Google Local Business Listings
Email Marketing
Content Marketing
Community Building

6. SEO - What, Why, How
05
2024
What
A method to get listed on the top of Google search
results organically.
Why
To increase brand awareness and to get almost
free traffic on your website
How
Follow a consistent process to make your site
crawlable, indexable and rankable by Google
Search Engine.

7. 06
2024
Social Media - What, Why, How
What
Create presence on major & relevant social media
channels.
Why
helps in creating brand, community, promotes
word of mouth, help in lead generation
How
Consistent content creation, following trends, be
active on social media

8. 07
2024
Social Media - What, Why, How

9. 08
2024
Meta Ads
What
online advertising solutions provided by Meta (formerly Facebook) that enable businesses
to create and display ads on Facebook, Instagram, Messenger, and the Audience Network.
Why
reach a vast audience, increase brand awareness, drive traffic to their websites, and
generate leads and sales
How
design ads, define their target audience based on demographics, interests, and behaviors,
set a budget

10. 09
2024
Meta Ads

11. 10
2024
Google Local Business Listing
What
online presence on Google Search and
Google Maps
Why
improve their visibility in local search
results, attract more customers, and
provide essential information such as
location, hours, and contact details to
potential customers
How
design ads, define their target audience
based on demographics, interests, and
behaviors, set a budget

12. 11
2024
Content Marketing
What
creating and distributing valuable, relevant, and consistent content to attract and engage
patients, healthcare professionals, and stakeholders
Why
educate patients, build trust, enhance patient engagement, and drive informed decision-
making
How
develop a strategy that includes creating informative blog posts, videos, infographics, and
social media content

13. 12
2024
Content Marketing

14. 13
2024
Content Marketing

15. 14
2024
Community Building
What
creating and nurturing a network of individuals who share common health-related
interests, goals, and experiences to support each other.
Why
Building a community enhances patient engagement, provides peer support, improves
health literacy, and fosters a sense of belonging among members.
How
create valuable content, facilitate interactive platforms like forums and social media
groups, and encourage user-generated content and participation

16. 15
2024
Community Building

17. 16
2024
Email Marketing
What
sending targeted messages to a group of people via email to promote products, services,
or engage with an audience.
Why
build relationships with customers, boost sales, promote content, and provide updates
How
collect email addresses through sign-up forms, segment their audience, create compelling
email content, and use email marketing software

18. 17
2024
Segmentation:
Apollo Hospitals segmented their email list based on patient demographics, medical
history, and previous interactions.
Personalization:
Emails were personalized to include relevant health tips, appointment reminders, and
updates on new healthcare services.
Educational Content:
The emails provided educational resources, including articles, videos, and infographics
about various health topics.
Promotional Campaigns:
They ran campaigns to promote health check-up packages, vaccination drives, and
wellness programs.
Feedback Mechanism:
Encouraged patients to provide feedback through surveys embedded in the emails.
Email Marketing

19. 17
2024
UI/UX
Focus on Accessibility of Content on Web/Mobile
Simplicity and Clarity
Consistent Design Language
Interactive and Intuitive Elements
Mobile-Friendly Design
Personalization

20. 17
2024
Simple and Intuitive Design
Audible Alerts
Clean and Concise Layout
Mobile Friendliness
Search and Filter Options
Simple Navigation & Breadcrumbs

21. 17
2024
Have Questions?

22. 17
2024
Thank you.
Connect with me
https://www.linkedin.com/in/nehaagarwaldigiacai/
https://www.instagram.com/nehaagarwaldigital