Digital Marketing Strategies Planning and execution

Digital Marketing Strategies Planning and execution

1. Presentation2024
DIGITALMARKETING
STRATEGIES
Hasanul Sakir

2. Content
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DigitalMarketingStrategies
StepstoSuccessfulDigital
Marketing
KeyNotesforaneffective
DigitalMarketingStrategy
Demands FromClientsare
Identified
Target audience &Customer
Segmentations areIdentified
MarketingChannels&Unique
SellingPointsareIdentified
Hasanul Sakir

3. Adigitalmarketingstrategy
isaplanforusingchannels
togrowyourvisibility
online.
Itshouldlookatfactors
suchasyourtarget
audience,strengthsand
weaknesses, and
competitors.
WhatisDigitalMarketingStrategy
Hasanul Sakir

4. Research#1
StepstoSuccessful
DigitalMarketing
Market research helps businesses gain a
deepunderstandingoftheirtargetaudience
inthedigitalrealm.
InternetBasisAnalysis#2
Adigitalmarketinganalysisresearchesand
evaluates your business, audience, and
competitors to build a custom, data-driven
digitalmarketingplanforyourcompany.
Build#3
Tomeetthebusinessgoalit’savitalstepto
buildatargetedcustomersegment.
Hasanul Sakir

5. Implement#4
StepstoSuccessful
DigitalMarketing
According to marketing analysis data,
followingtrendsabusinessplanmustbe
takennecessarysteps.
Measure#2
To established a successful business there
arealotofriskfactors,thesefactorsshould
beidentified&measured.
ManageResults#3
Aftertakingallthoseregardingstepsadigital
marketer should analyses data & manage
results.
Hasanul Sakir

6. Digital Marketing Strategy
•Understanding Business Plan
•Define Your Goals and Objectives
•Competitor Analysis
•Choose Your Digital Marketing Channels
•Develop a Content Calendar
Hasanul Sakir

7. Marketing Mix
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8. Marketing Mix
Hasanul Sakir

9. A SWOT analysis is a method for identifying and analyzing an organization's
internal strengths and weaknesses, as well as its external opportunities and
threats.
Hasanul Sakir

10. Hasanul Sakir

11. Target audience & CustomerSegmentations areIdentified
Tocreateacustomerpersona,youneedtogatherandanalyze dataonyouraudience's
Hasanul Sakir

12. What Is Buyer or customer or Marketing Persona?
A buyer persona is a detailed description of someone who
represents your target audience.
Hasanul Sakir

13. Hasanul Sakir

14. Marketing Channels
Hasanul Sakir

15. Paid, Owned, Earned Media
PAID Media: Paid media is that part of marketing and advertising that requires the
purchase of ad space to promote a brand
Example: Paid media includes pay-per-click ads, pop-up ads, display ads, video ads,
social media ads
Owned Media: Owned media it is the placement of your brand on media channels
that are owned and operated by your business
Example: Own Website, Blog, App, Social Media Presence, Forums
Earned Media: Earned Media it is the space or coverage your brand receives due to
credibility, recognition, and word of mouth
Example: News Coverage, Social Media mentions, Social Recommendation, YouTube
Recommendation, Backlinks
Hasanul Sakir

16. Paid, Owned, Earned Media
Hasanul Sakir

17. More
https: //da ta reporta l. com/reports/dig ita l-2024-ba ng la desh
https://datareportal.com/reports/digital-2024-bangladesh
Hasanul Sakir

18. Marketing Funnel
A marketing funnel is the purchase cycle consumers go through from awareness
to loyalty.
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19. Marketing Funnel
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20. Hasanul Sakir

21. Hasanul Sakir

22. Business Strategy Worksheet
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23. Marketing Strategy Worksheet
Hasanul Sakir

24. THANK
YOU
Hasanul Sakir