Digital marketing strategy for Real Estate

dheerajkumar8179 411 views 65 slides May 30, 2024
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About This Presentation


Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real es...


Slide Content

Digital Marketing Strategy

Digital Marketing Strategy For Real Estate Industry

Buyer's Persona

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. What is Buyer's Persona?

A buyer persona helps you shift the focus away from what you do and more towards what you do to help your customers. This helps attract people to you because they feel you understand them – their motivations and their pain-points. Importance of Buyer's Persona?

Question's that you have to ask for Buyer's Persona.

End To End Marketing Funnel.

Awareness Consideration Conversion Loyalty Advocacy

Awareness Consideration Conversion Loyalty Advocacy Answer buyer/seller questions on your blog, Make Real estate video, Social Media Promotions, Create Blogs, SEO, Online Ads. Case Studies, Videos, Drip Campaign Emails, Social Media, Newsletter. TDemonstration, Site Visit , Virtual Visits for Property.

Understanding Buyer's Journey.

TOFU SMM BLOG Landing Page (REAL ESTATE WEBSITE ) ONLINE ADS YOUTUBE

YES / NO ACTION MOFU TOFU SMM BLOG REMARKETING Answer buyer/seller questions on your blog, Make Real estate video, Social Media Promotions, Create Blogs, SEO, Online Ads. Case Studies, Drip Campaign Emails, Social Media, Newsletter. Customer Data Landing Page (REAL ESTATE WEBSITE ) Email List Email Nurturing ONLINE ADS YOUTUBE

YES / NO YES / NO ACTION SALE Cross Sale/Up Sale If Yes MOFU BOFU TOFU SMM BLOG REMARKETING Answer buyer/seller questions on your blog, Make Real estate video, Social Media Promotions, Create Blogs, SEO, Online Ads. Case Studies, Drip Campaign Emails, Social Media, Newsletter. Case Studies, Drip Campaign Emails, Social Media, Newsletter. Affiliate codes, Reminder Email, Gift Vouchers, Give Comissions, Blogs Customer Data Landing Page (REAL ESTATE WEBSITE ) Email List Email Nurturing ONLINE ADS YOUTUBE

Content Required To Attract Your Customer.

Advanced Content Marketing Strategy. Advanced Content Marketing Strategy 3 Stages Funnel

Top Of The Funnel (Social Media Marketing)

What is Top Of The Funnel? Top of the funnel marketing refers to the first stage of the buyer's journey. It is the part of the process where marketers will spread brand awareness about their products and services to generate leads that will hopefully, eventually, become customers

Importance of Top Of The Funnel. The upper part of the funnel serves to spread awareness, educate prospects, and cultivate brand buzz for your product or service. Measuring the inbound channels at the top of the funnel helps you gain an understanding of your marketing landscape.

Platforms for Top Of The Funnel

Platforms for Top Of The Funnel Instagram LinkedIn Youtube Facebook

Requirements

Requirements Copywriter

Requirements Copywriter Social Media Strategist

Requirements Copywriter Social Media Strategist Graphic Designer

Requirements Copywriter Social Media Strategist Graphic Designer Video Editor

Requirements Copywriter Social Media Strategist Graphic Designer Video Editor Content Calendar

Plan of Action

Plan of Action Social Media Calendar

Plan of Action Social Media Calendar Creatives & Copies

Plan of Action Social Media Calendar Creatives & Copies Using Hashtags & Tags

Plan of Action Social Media Calendar Creatives & Copies Using Hashtags & Tags Content Samples

Plan of Action Social Media Calendar Creatives & Copies Using Hashtags & Tags Content Samples Engagement With Community

Plan of Action Social Media Calendar Creatives & Copies Using Hashtags & Tags Content Samples Engagement With Community Website Link in Bio

Benefits From Banners Social Media Banner is an effective tool to target the potential audience and provide an easy way to demonstrate your content. A person can easily draft and post the content on different social sites and use it as a social media marketing strategy.

YouTube

Youtube Channel Banner

Youtube Channel Banner YouTube Videos

Youtube Channel Banner YouTube Videos Thumbnail

Youtube Channel Banner YouTube Videos Thumbnail About Us Section

Youtube Channel Banner YouTube Videos Thumbnail About Us Section Calendar

SEO (Search Engine Optimization)

SEO Buy Domain & Hosting

SEO Buy Domain & Hosting Website Optimization

SEO Buy Domain & Hosting Website Optimization SEO for Real Estate

Real Estate Website

Examples of Real Estate Website

Features of Real Estate Website SEO Friendly website

Features of Real Estate Website SEO Friendly website Contact Us

Features of Real Estate Website SEO Friendly website Contact Us Social Link

Features of Real Estate Website SEO Friendly website Contact Us Social Link Chat Bot

Features of Real Estate Website SEO Friendly website Contact Us Social Link Chat Bot Testimonials

Online Ads

What is Online Ads? Online Advertising is the art of using the internet as a medium to deliver marketing messages to an identified and intended audience. It is helpful for attracting website traffic and brand exposure, but first and foremost, online advertising is designed to persuade the targeted customer to engage in a specific action - like, making a purchase.

Importance of Online Ads Online advertising is crucial for the success of an online business. Research shows that people are increasingly using the Internet to seek information about products and their prices before making final decisions. This means you can’t really afford to ignore online advertising as most of your customers are researching online.

Types of Online Ads Facebook Ads

Types of Online Ads Facebook Ads Google Search Ads

Types of Online Ads Facebook Ads Google Search Ads Google Display Ads

Types of Online Ads Facebook Ads Google Search Ads Google Display Ads Google Video Ads

Middle Of The Funnel.

What is Middle of the Funnel? Middle-of-the-funnel content refers to assets that reach leads who are already in your database, engaging with your brand. Marketers publish and distribute content at this stage to align a buyer's needs to relevant products or features, gauge a prospect's readiness to buy, and move the right people closer to purchase.

Importance of Middle of the Funnel? In all stages of the funnel, how you say something is just as important as what you say. You’ll want to diversify your content formats in order to vary your message and outreach, as well as keep your middle funnel leads interested and engaged.

Types of Middle of the Funnel Retargeting

Types of Middle of the Funnel Retargeting Email Automation

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