DIGITAL MARKETING TRAINING COURSE KHANNA

Digital marketing is the practice of leveraging online channels and technologies to connect with potential customers, promote products or services, and drive business growth. It’s a versatile and innovative approach that harnesses the power of the internet to reach audiences in a way that traditional marketing methods

1. DIGITAL
MARKETING
COURSE

2. INTODUCTION
In today's digital age, mastering the art of digital marketing is essential for anyone looking
to thrive in the business world. Our comprehensive Digital Marketing Course is designed to
equip you with the knowledge and skills needed to excel in this dynamic field. Whether
you're a business owner, marketing professional, or aspiring marketer, this course will help
you harness the power of digital channels to achieve your goals..

3. Course Modules
Module 1: Digital Marketing Strategy
•Setting SMART Goals: Learn to create Specific, Measurable, Achievable, Relevant, and Time-
bound goals for your marketing campaigns.
•Target Audience: Understand how to identify and segment your audience for more effective
marketing.

4. Module 2: Content Marketing
•Content Creation: Master the art of creating engaging and valuable content for your
audience.
•Content Strategy: Develop a strategy that aligns with your business goals.
•Blogging and Video Content: Learn best practices for writing blog posts and creating
video content that resonates.
•Content Promotion: Discover techniques for distributing and promoting your content
effectively.

5. Module 3: Social Media Marketing
•Platform Overview: Get to know the major social media platforms and their
unique features.
•Strategy Development: Create a social media strategy that drives
engagement and growth.
•Advertising: Learn how to create and manage social media ad
campaigns.
•Analytics: Track and measure your social media performance to optimize
future campaigns.

6. •Keyword Research: Discover how to find and use keywords to improve your search rankings.
•On-Page SEO: Optimize your website content and HTML for better visibility.
•Off-Page SEO: Learn the importance of backlinks and how to acquire them.
•Technical SEO: Ensure your website is technically sound for search engines.
•Local SEO: Optimize your online presence for local searches.

7. .
•Introduction to SEM: Understand the basics search engine marketing and pay-per-click advertising.
•Google Ads: Set up and manage effective campaigns on Google.
•Campaign Optimization: Learn techniques to maximize your ROI.
•Performance Analysis: Measure and analyze your campaign results.

8. Conclusion
Mastering digital marketing is crucial in today's competitive landscape. This
comprehensive course equips you with the essential skills and knowledge
to effectively navigate and leverage various digital channels. From
understanding the fundamentals to implementing advanced strategies,
each module is designed to provide practical insights and hands-on
experience.