Digital Marketing training for the Beginiers

As we already learnt Marketing is Systematically communicating your product or service value to your market.
�Now if the communication channels used to pass on the brand value/message, product value/message is through the Digital Channels/Internet then it is called as Digital Marketing.

Digital Marketing is not just a single type of marketing methods. All the marketing methods that uses digital devices/ Internet are brought under the name Digital Marketing.

1. Prashanth Varma Trainer Digital Marketing

2. 2 What is Marketing? 4 P's of Marketing Mix Branding, Advertising, Promotion & Sales Advanced 7P’s of Marketing Mix Segmentation, Targeting & Positioning Class - 1 Basics of Marketing Real World Case Studies & Examples 1 5 2 3 4 6 7 Marketing in the Digital Era

3. 3 What is Marketing? Market is a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities Market is the demand of the product or a brand. How many people are out there to buy or can buy a particular product or service is called the market for that product or service. What is Market?

4. Marketing is Systematically communicating your value to people who can buy it. 4 What is Marketing? Systematically – Regularly and consistently. Communicating - Passing a Message or Let them know. - How to Pass Message? Your value - Advantages/Features of your Product/Service or brand. People who can buy it - Nothing but your Market.

5. Combination of factors that can be controlled by a company to influence its market to purchase its products. Product A Product is an item or a service that can be offered to a customer to satisfy his or her needs. Place Place is the location where the business is carried out. Price A price of a product is the amount that a consumer has to pay the company for the product. Promotion Communicating the value of the product or the service to the potential customer. 5 4 P’s of Marketing Mix

6. A Product is an item or a service that can be offered to a customer to satisfy his or her needs. Products are of 2 types : Tangible products Intangible products 1 6 Product

7. Tangible Products: Tangible products are the physical goods that are manufactured by the company to satisfy their customers needs. Intangible Products: Intangible products are the digital products that has no physical shape. A downloadable document, a mobile App or virtual goods are the examples of Intangible products. 7

8. 2 8 Price A price of a product is the amount that a consumer has to pay the company for the product. So the price includes all the costs that company spends (including manufacturing costs, transport costs, advertising costs and others) on the product plus a profit that the company wants to make on the product.

9. 3 9 Place Place is the location where the business is carried out. Place/Placement/distribution are the ways or the distribution channels that a company uses to make sure the product reaches the customer.

10. With the advancement in technology and internet revolution the place need not be a physical location anymore. It could be a website, a call center or mobile app could be a place for your product. 10

11. 4 11 Brolly-Topic Name-Subtopic Promotion Promotion is the communication aspect of the marketing. Communicating the value of the product or the service to the potential customer falls under promotion.

12. Branding is the process of establishing an image for the company’s name, term or symbol in the customer’s eye. Branding is the subset of marketing. Branding in other terms can be defined as the marketing process that creates an identity for name, term or symbol that differentiates our product from other products. MARKETING 12 Branding

13. Marketing can be defined as the continuous process of communicating the product or a service’s value to the targeted market in an organized manner. MARKETING 13 Marketing

14. An Advertisement is defined as an announcement or notice in a public medium promoting a product or a service. Advertising is the activity of publishing advertisements that draws customers attention towards the product or service and encourages the customer to purchase it. MARKETING 14 Advertising

15. We have already seen what advertising is. Advertising and promotions are thought as the same but they aren’t really the same. There is a difference between promotion and Advertisement. Advertising is a type of promotion. Promotion is a process of making a product or service known/reach to the customer. MARKETING 15 Promotion

16. Sales can be defined as the activity of exchanging product or service for money. All the marketing strategies, promotional activities, Branding strategies are for generating Sales. Sales is more or less the final step in the business cycle. Sales is the factor that evaluates how well your strategies and plans are working in an attempt to make the prospect to buy the Product. MARKETING 16 Sales

17. Marketing is a continuously evolving domain, there were 4P’s of Marketing Mix before, but now, a new layer is added making it advanced 7P’s of Marketing Mix. Product Price Promotion Place People Process Physical Evidence 17 Advanced 7 P’s of Marketing Mix

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19. Segmentation: Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. 19 Segmentation, Targeting & Positioning (STP)

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21. Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business. A particular group of consumers at which a product or service is aimed. MARKETING 21 Targeting

22. Positioning is the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way. Positioning  is consumer's perception of a brand in relation to competing brands. MARKETING 22 Positioning

23. Mi Phones: Market Segments: Middle/Lower Income, Teenagers, Adults and seniors, Urban & Suburban. Target Locations: China, followed by Singapore, Malaysia, Thailand and India. Brand Positioning : A price worthy low cost devices with good specifications and features 23 Real world case study examples

24. Apple Phones: Market Segments: Urban, Higher Income Group - 25 - 45 - Students - Luxury Product. Target Locations: America, Europe, Asian countries. Brand Positioning : Well designed, Rich Experience, Cool,  Privileged to have, Innovative. 24 Real world case study examples

25. Coca - Cola: Market Segments: Adults and Kids, Not worried about calories or Health Target Locations: Most Countries in the world Brand Positioning : Refreshing, Chill, Cool drink 25 Real world case study examples

26. Red Bull: Market Segments: Adults Target Locations: Most Countries in the world, more in the western world Brand Positioning : Energy drinks 26 Real world case study examples

27. Maruti: Market Segments: Middle Class, Urban & Suburban, adults and Aged Target Locations: All Over India Brand Positioning : Low maintenance, Affordable, Indian Family ca r 27 Real world case study examples

28. Audi: Market Segments: Upper Middle Class & Rich, Urban,Young & adults Target Locations: All Over India Brand Positioning : Comfortable , Luxury , Status symbol Car 28 Real world case study examples

29. Questions ? 29

30. Thank You 30