Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. It includes a wide range of strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising (e.g....
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. It includes a wide range of strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising (e.g., Google Ads, Facebook Ads).
MARKETING
INFOGRAPHIC
Search Engine Optimization
Social Media Marketing
SEO improves website visibility on search engines through keyword
optimization, quality content, and backlinks, helping businesses attract
organic traffic and rank higher in search engine results.
SMM uses platforms like Instagram, Facebook, and LinkedIn to engage
audiences, build brand awareness, run ads, and drive website traffic
through creative, targeted, and interactive content.01 02
Content Marketing
Content marketing focuses on creating and sharing valuable content—like
blogs, videos, and infographics—to attract, engage, and convert audiences
without overtly promoting a product or service.03
Email Marketing
Email marketing involves sending personalized messages to a targeted
audience to build relationships, promote products, share news, and
increase customer retention with measurable, cost-effective campaigns.04
Pay-Per-Click Advertising
PPC is a paid advertising model where businesses pay per click on their
ads. It drives immediate traffic, offers precise targeting, and supports
quick lead generation on platforms like Google Ads05
TOPICS ABOUT DIGITAL MARKETING
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