Digital Marketing Training Institute in Hyderabad

devofficemail03 20 views 11 slides Oct 08, 2024
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About This Presentation

Discover the leading Digital Marketing Training Institute in Hyderabad! Our institute offers comprehensive SEO courses and expert guidance for aspiring digital marketers. Join us to gain hands-on experience, practical knowledge, and the skills needed to excel in the dynamic world of digital marketin...


Slide Content

Digital marketing

WHAT IS DIGITAL MARKETING DIGITAL MARKETING IS THE USE OF DIGITAL CHANNELS TO PROMOTE AND SELL PRODUCTS OR SERVICES Marketing professionals can use any form of marketing that uses electronic devices or a digital mode to deliver promotional messaging and track its effectiveness throughout the consumer journey. In practice, digital marketing refers to advertising that appears on a computer, phone, tablet, or another type of electronic device. 

What is traditional marketing Traditional marketing is any form of marketing that uses offline media to reach an audience. Basic examples of traditional marketing include things like newspaper ads and other print ads, but there are also billboards, mail advertisements, and TV and radio advertisements

Traditional vs digital marketing Traditional marketing costs more. Traditional marketing only allows for one-way contact between the advertiser and the audience. Traditional marketing is more trustworthy because it is an old marketing method. Traditional marketing can only reach a small number of people. Traditional marketing is restricted to certain geographical areas. Digital marketing is a low-cost way of product promotion. Digital marketing allows advertisers and audiences to communicate in both directions. The level of trustworthiness in digital marketing is determined by the content and the channel's dependability. Digital marketing has the potential to reach a vast number of people. Products can be promoted abroad through digital marketing.

TYPES OF DIGITAL MARKETING Email marketing Social media marketing Search engine optimization (SEO) Affiliate marketing Content marketing Pay-per-click advertising (PPC)

Email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Social media marketing Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers

SEARCH ENGINE OPTIMIZATION Search engine optimization is method of strategies, techniques and tactics used to increase the amount of visitors(traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine(SERP)- including Google, Bing, Yahoo and other search engines.

Affiliate marketing A way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission.

Content marketing Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Pay per click Pay-per-click (PPC), also Known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.