Digital Marketing Training Institute in Hyderabad

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1. DIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING
•DIGITAL MARKETING IS THE USE OF DIGITAL CHANNELS TO PROMOTE AND SELL PRODUCTS OR
SERVICES
•Marketing professionals can use any form of marketing that uses electronic devices or a
digital mode to deliver promotional messaging and track its effectiveness throughout the
consumer journey. In practice, digital marketing refers to advertising that appears on a
computer, phone, tablet, or another type of electronic device.

3. WHAT IS TRADITIONAL MARKETING
•Traditional marketing is any form of marketing that uses offline media to reach an
audience. Basic examples of traditional marketing include things like newspaper ads and
other print ads, but there are also billboards, mail advertisements, and TV and radio
advertisements

4. TRADITIONAL VS DIGITAL MARKETING
•Traditional marketing costs more.
•Traditional marketing only allows for one-way contact
between the advertiser and the audience.
•Traditional marketing is more trustworthy because it is
an old marketing method.
•Traditional marketing can only reach a small number of
people.
•Traditional marketing is restricted to certain
geographical areas.
•Digital marketing is a low-cost way of product promotion.
•Digital marketing allows advertisers and audiences to
communicate in both directions.
•The level of trustworthiness in digital marketing is determined by
the content and the channel's dependability.
•Digital marketing has the potential to reach a vast number of
people.
•Products can be promoted abroad through digital marketing.

5. TYPES OF DIGITAL MARKETING
•Email marketing
•Social media marketing
•Search engine optimization (SEO)
•Affiliate marketing
•Content marketing
•Pay-per-click advertising (PPC)

6. EMAIL MARKETING
•Email marketing is the act of sending a
commercial message, typically to a group
of people, using email. In its broadest
sense, every email sent to a potential or
current customer could be considered
email marketing.

7. SOCIAL MEDIA MARKETING
•Social media marketing (SMM)is the use
of social media websites and social
networks to market a company’s
products and services. Social media
marketing provides companies with a
way to reach new customers and engage
with existing customers

8. SEARCH ENGINE OPTIMIZATION
•Search engine optimization is method of
strategies, techniques and tactics used to
increase the amount of visitors(traffic) to a
website by obtaining a high-ranking placement
in the search results page of a search
engine(SERP)-including Google,Bing, Yahoo
and other search engines.

9. AFFILIATE MARKETING
•A way for a company to sell its products
by signing up individuals or companies
(“affiliates”) who market the company’s
products for a commission.

10. CONTENT MARKETING
•Content marketing is the marketing and
business process for creating and distributing
relevant and valuable content to attract,
acquire, and engage a clearly defined and
understood target audience –with the
objective of driving profitable customer action.

11. PAY PER CLICK
•Pay-per-click (PPC), also Known as cost
per click (CPC), is an internet advertising
model used to drive traffic to websites,
in which an advertiser pays a publisher
when the ad is clicked.