Digital Marketing vs Traditional Marketing.pdf

Presentation about Digital Marketing vs Traditional Marketing 2025 | Comparison between Digital marketing and traditional marketing |Advantages and disadvantages of digital marketing & traditional marketing | Comparing Digital marketing vs traditional marketing

1. DIGITAL MARKETING
V/S
TRADITIONAL MARKETING
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2. WHAT IS
DIGITAL
MARKETING?
Digital marketing is the practice
of promoting products or services
with the help of digital devices
and technology. In simple words,
digital marketing is any form of
marketing that occurs online with
the help of mobile, laptop,
internet, etc.

3. WHAT IS
TRADITIONAL
MARKETING?
Traditional marketing encompasses
the use of conventional techniques
to promote products or services
through offline platforms like print,
broadcast, direct mail, and outdoor
advertising. This method predates
digital marketing and relies on
established channels to connect
with target audiences.

4. DIGITAL MARKETING
ADVANTAGES & DISADVANTAGES
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ADVANTAGES
Cost-Effective: Often more affordable
with lower production costs compared
to traditional marketing.
Measurable: Easier to track and
measure campaign performance with
analytics tools.
Targeting: Ability to target specific
audiences based on demographics,
interests, and behaviors.
DISADVANTAGES
Dependence on platform algorithms
and technology.
Increased competition.
Privacy concerns and data security.
Duration and resource-intensive nature.
Feedback and complaints.
Complications in building confidence
and credibility.
Lack of brand loyalty.

5. TRADITIONAL MARKETING
ADVANTAGES & DISADVANTAGES
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consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut
labore et dolore magna aliqua.
ADVANTAGES
Tangible: Physical materials that people
can touch and feel, which can leave a
lasting impression.
Local Reach: Effective for targeting a
local audience, such as community
events or local businesses.
Memorability: Often more memorable
through sensory engagement, like a
beautifully designed brochure or a
catchy jingle.
DISADVANTAGES
Cost: Can be expensive with high
production and distribution costs.
Measurability: Harder to measure the
effectiveness of campaigns compared
to digital methods.
Limited Interaction: One-way
communication with limited
engagement from the audience.

6. Basis for Comparison Traditional Marketing Digital Marketing
Conversion Slow Comparatively fast
Engagement Low Comparatively high
Tracking Not possible possible
Targeting Standardized Customized
COMPARISON CART

7. THANK YOU