digital markting dics institute in rohini

daazaiosamu3000 2 views 15 slides Oct 25, 2025
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About This Presentation

Unlock the Future with Data Science – Join Nextgen Data Science Academy, Rohini

In today’s digital era, data is the new oil — and the ability to extract meaningful insights from it is one of the most valuable skills you can possess. At Nextgen Data Science Academy, Rohini, we offer a comprehe...


Slide Content

DIGITAL
MARKETING
Unlocking Growth in the Digital Era

??????DigitalMarketing–UnlockingGrowthinthe
DigitalEra
Title:Digital Marketing
Subtitle:Unlocking Growth in the Digital Era
AYUSH CHAUIHAN ,14-10-2025, DICS

TheDigitalShift

"If your business is not on the internet,
then your business will be out of
business."–Bill Gates
Overview of the digital transformation in
consumer behavior
Mobile-first, instant gratification, data-
driven decisions

DigitalMarketing–DefinedDifferently
•Notjusttools,but
strategiesthat
createvalue
•Customer-focused,
measurable,agile
•Alivingecosystem
—notaone-time
campaign

??????TheDigitalArsenal
SEO–GetFound
SEM–GetClicks
SocialMedia–GetShared
Content–GetRemembered
Email–GetPersonal
Influencers–GetTrusted

DIGITALMARKETINGTECHNIQUES
SEO–TheSilentSalesman
Drives free, consistent
traffic to your site
Focus on on-page SEO
(keywords, content), off-
page SEO (links,
reputation), and technical
SEO (site speed,
structure)
Good SEO = long-term
visibility and trust
SEM–PaytoWin(Smartly)
Google Ads, Bing Ads,
Display Ads,
Retargeting
Pay-per-click (PPC)
strategies to bring
qualified leads
Success lies in
targeting, testing, and
tracking

SocialMedia–DigitalWordofMouth
Eachplatformhasavoice:Instagram(visual),LinkedIn
(professional),TikTok(creative)
Focusonengagement,notjustfollowercount
Usestories,reels,andlivecontenttohumanizeyourbrand

Email–TheUnsungHero
Highest ROI of all digital channels
Use automation for drip campaigns,
follow-ups, and personalization
Segment your audience for better
targeting and relevance

Analytics:GoogleAnalytics,Hotjar
SEO:SEMrush,Ahrefs
Content:Grammarly,Canva,
ChatGPT
SocialMedia:Buffer,Hootsuite
CRM&Email:HubSpot,Mailchimp

Gobeyondvanitymetrics(likes,views)
Focuson:
CustomerAcquisitionCost(CAC)
LifetimeValue(LTV)
ReturnonAdSpend(ROAS)
ConversionRate
TheData-DrivenMarketer

Risingadcostsandalgorithmchanges
Contentsaturation–everyone’scompetingforattention
Dataprivacylaws(GDPR,cookierestrictions)
Keepingupwithever-evolvingplatformsandtools
Solution:Stayagile,testcontinuously,andfocuson
authenticvalue.
ChallengesinDigitalMarketing

TrendsShapingtheFuture
AI&Automation:
Smarter
chatbots,
predictive
targeting
Voice&Visual
Search:Content
optimizedfor
newsearch
behaviors
Hyper-
Personalization:
Dynamiccontent
basedonuser
behavior
Sustainability&
Transparency:
Consumerscare
aboutvalues,not
justvalue

Digital marketing isn’t just about selling — it’s aboutbuilding relationships.
Focus on:
•Understanding your audience
•Delivering consistent value
•Measuring what truly matters
Start small, stay consistent, and grow smart.
“People don’t buy what you do; they buy why you do it.” – Simon Sinek
Conclusion–It’sAllAboutConnection

URL - https://www.dicsitcourses.com
BY - AYUSH CHAUHAN