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1. Digital Marketing Skills Canada The Digital Marketing Skills Canada (DMSC) is an initiative powered by Upskill Canada designed to empower and sponsor skilled Canadian marketers to reach their full potential in the job market DMSC is focused on building Canada’s next generation of marketing talent and shaping the future of marketing This initiative emerges as a timely response to the challenges faced by marketing professionals, particularly those impacted by recent layoffs or grappling with underemployment and seeking full-time roles As part of the DMSC initiative, The CM Scholarship Fund is designed to help learners propel their marketing career forward and help them land their next job placement through advanced professional training complemented with skills-based career resources The CM designation, the only marketing designation in Canad a, enhances careers by providing a comprehensive program developed with industry experts, covering key topics like research, financial management, and marketing technologies. It’s a powerful differentiator in the competitive job market In addition to the CM designation, DMSC program provides job ready skills ranging from mentoring, interviewing and networking to resume preparation The DMSC provides new career pathways for Canadians and better position Canadian companies to compete both domestically and internationally

2. Why This Makes Sense for the Learner and the Marketing Profession For the Learner The DMSC Scholarship Fund: Provides The Chartered Marketer (CM) designation - a powerful differentiator in the job market for senior roles Provides valuable mentoring, coaching and other CMA resources for job searching Opens the doors to CMA networking opportunities across industries throughout Canada Provides asynchronous learning opportunities catering to learners with demanding work and professional lives Provides best in class learning using the latest technology and learning management platforms Allows marketers in transition to benefit from 100% free professional education and a one-year membership to the CMA post-graduation. For the Marketing Profession The DMSC Scholarship Fund: Allows the CMA to benefit from additional CM members, growing our membership and presence in the industry S erves as a supportive resource for Marketing and HR professionals, making available upskilling opportunities for personnel in transition E nsures marketing professionals are well-equipped for their return to the job market Signals the CMA and our member organization’s commitment to the continuous professional development and fortitude of its marketing team during formidable times at no cost to our organizations or to the applicant